Linkedin posts

LinkedIn Posts

Find worthwhile content ideas, write engaging LinkedIn posts, and build a consistent, sustainable content calendar for the user's audience, voice, and goal.

Idea Database (86 ideas, 10 categories)

Load only the relevant category file based on the user's topic:

Category	File	Count
Company & Project Updates	references/company-project-updates.md	10
Educational Content	references/educational-content.md	8
Engagement & Interaction	references/engagement-interaction.md	10
Industry Insights	references/industry-insights.md	10
Job & Career Opportunities	references/job-career-opportunities.md	6
Networking & Community	references/networking-community.md	8
Personal Stories & Reflections	references/personal-stories-reflections.md	10
Professional Development	references/professional-development.md	10
Recognition & Appreciation	references/recognition-appreciation.md	6
Tools & Resources	references/tools-resources.md	8

Format: ID|Topic prompt. Entries are neutral topic cues; develop them into original, evidence-led posts, choosing format and scope from the user's goal and available capacity.

Routing rules:

• If the user asks for ideas in a specific category → load that file
• If the user wants a content calendar → load 2-3 relevant categories
• If the user wants to browse all → ask which category first, don't load all at once
• For writing a specific post → gather context (see below), use the matching category file for inspiration
• For a document/PDF carousel request → adapt a relevant prompt into an accessible document-post concept.

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Before Writing

Read accepted ADRs and existing brand or editorial guidance first. Reuse recorded audience, form of address, voice, tone range, vocabulary, and claim boundaries instead of asking for them again. If the request establishes a durable cross-channel direction, use decision-records; do not create a LinkedIn-specific voice-memory file.

Gather only the context that is neither recorded nor provided. Default to inferring the audience, voice, and goal from the available context and stating those assumptions briefly; ask only when a missing choice would materially change the post:

If linkedin-social-selling already established the audience, content role, source evidence, offer connection, language, and review owner, treat that as the strategy handoff. Do not reopen settled acquisition strategy before drafting. If those inputs are missing and the request depends on pipeline strategy rather than a standalone post, route that discovery to linkedin-social-selling.

1. Topic & Goal

• What do you want to post about?
• What's the goal? (thought leadership, engagement, lead gen, brand awareness, hiring)

2. Audience

• Who should this reach? (industry peers, potential clients, recruiters, team members)
• What level? (C-suite, mid-level, entry-level, mixed)

3. Voice & Brand

• Which recorded voice applies, and does this post need a justified tonal shift?
• Professional, conversational, approachable, distant, restrained, or playful?
• Which form of address and locale convention applies?
• Personal story or company perspective?
• Any specific angle, opinion, or hot take?

4. Format Preference

• Text post, document (PDF carousel), poll, video script, or image/infographic concept?
• Short (under 200 words) or long-form (500+ words)?

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LinkedIn Post Writing Principles

Hook First

The first 2-3 lines decide whether people click "see more." Lead with a bold statement, surprising number, relatable problem, or story opening.

Structure for Readability

Short paragraphs, line breaks between thoughts, generous white space — walls of text get skipped.

Drive Engagement

End with a question or position worth answering; ask for opinions, not likes.

Be Specific Over Generic

• Bad: "Leadership is important"
• Good: "I fired our best performer last quarter. Here's why it was the right call."

Authenticity Wins

• Use specific personal experience or evidence instead of generic advice.
• Share failures only when they are genuine and useful to the audience.
• Take a clear, supportable position instead of relying on platitudes.
• Never invent vulnerability, personal experience, customer quotes, numbers, or outcomes to make a post feel more authoritative or relatable.
• Reject engagement bait that asks for interaction without giving the intended audience a substantive reason to respond.

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Content Mix Strategy

Rotate across thought leadership, personal stories, educational content, engagement prompts, company updates, and industry commentary so the presence stays balanced rather than promotional.

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Post Formats & When to Use Them

Text Post

Best for: stories, opinions, quick tips, hot takes. Use line breaks and edit for clarity. Do not optimize to a fixed character target; test readability and audience response instead.

Document (PDF Carousel)

Best for: step-by-step guides, frameworks, listicles, case studies. Use a readable, accessible document with a clear opening and an optional closing prompt. Verify LinkedIn's current document requirements before publishing.

Poll

Best for: gathering focused input or starting a relevant discussion. Add enough context for a meaningful response. Do not treat a poll as a reach guarantee.

Video

Best for: personal connection, tutorials, behind-the-scenes. Choose a length that serves the material, and add captions.

Infographic

Best for: data, comparisons, processes, statistics. Keep it simple and readable on mobile.

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Hashtag Strategy

• Use hashtags only when they help a relevant audience discover or understand the post.
• Keep them specific and readable; do not make reach claims from hashtag count or placement.
• Consider a branded hashtag for a recurring series when it helps people follow that series.

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Posting Cadence

• Do not prescribe a universal posting frequency or best time. Choose a sustainable cadence from the audience's needs, the team's capacity, and the account's own analytics.
• Treat platform mechanics, format limits, and distribution advice as volatile. Verify current official LinkedIn guidance before making them a requirement.
• Reply thoughtfully to substantive comments when it serves the conversation; do not claim that a fixed response window earns algorithmic rewards.

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Output Format

When writing a LinkedIn post, provide:

The Post

Ready to copy-paste, properly formatted with line breaks and any relevant hashtags.

Alternatives

For the hook, provide 2-3 variations with rationale.

Engagement Boost Tips

Specific distribution and conversation-follow-up hypotheses to test for this post, without presenting them as algorithm guarantees.

Visual Suggestion

What image, carousel, or media would complement this post.

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Quick Idea Finder

Ask the user:

1. What category interests you? (Company Updates, Industry Insights, Personal Stories, Professional Development, Educational Content, Engagement, Networking, Tools & Resources, Recognition, Jobs & Career)
2. What content type? (Text, Poll, Video, Image/Infographic, or Document/PDF carousel — choose it after assessing the selected topic and available capacity)
3. How much time do you have? Map the answer to scope: Low effort → a short text post built from a single insight; Medium → a structured list or story post; High → a document/carousel or a multi-post series.

Then load the matching category file and present the 5 best-fitting topic cues. Explain why each fits, then develop selected cues into original, evidence-led post concepts.

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Routing Boundaries

• Route durable audience, voice, tone, form-of-address, terminology, claim, and channel decisions to decision-records.
• Route target-buyer, offer, profile, network, outreach, funnel, and pipeline strategy around the posts — including engagement-to-pipeline diagnosis — to linkedin-social-selling; consume its grounded brief when drafting posts inside a larger engagement.
• Keep the work scoped to LinkedIn posts. Do not expand a post request into a general website-copy system, unrelated content editing, AI-authorship diagnosis, or a broad persuasion audit. Apply the writing and revision principles in this skill directly to the requested post.