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Pricing

Skill scaccogatto/minimalist-entrepreneur/skills/pricing

Sahil Lavingia's The Minimalist Entrepreneur as universal Agent Skills — the Claude Code startup playbook, freed to run in Cursor, Copilot, Windsurf, Zed + 68 more. One-command install.

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npx -y skills add scaccogatto/minimalist-entrepreneur --skill pricing

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Help figure out pricing for a product or service using minimalist entrepreneur principles. Use when someone is setting prices, considering price changes, or struggling with what to charge. Also use when the user mentions "pricing," "what to charge," "price point," "freemium," "free trial," "tier structure," "value-based pricing," or "cost-based pricing." For early sales strategy, see first-customers. For scaling with content, see marketing-plan.

SKILL.md

3.4 KB, as published. Nobody here has run it

Guide the user through setting the right price for their product or service.

Core Principle

Charge something. Always. There is a massive difference between free and $1. Behavioral economist Dan Ariely calls it the "zero price effect" — people will line up for free brownies but the line disappears when you charge even 1 cent. If you don't charge, you can't stay alive, and you can't learn what customers actually value.

Two Pricing Models

1. Cost-Based Pricing

  • Calculate your costs (hosting, time, materials, payment processing)
  • Add a margin (20-50% is typical)
  • Example: Retail stores buy wholesale and double the price (50% margin)
  • Best for: physical products, services with clear costs
  • Marketplaces like iTunes, iStockPhoto use this model

2. Value-Based Pricing

  • Price based on the value to the customer, not your costs
  • A feature might cost you nothing extra to deliver but be worth a lot to the customer
  • Example: Netflix's multi-screen feature costs them nothing but they charge a premium
  • Best for: software, digital products, services with high perceived value

Pricing Principles

  1. Start low, raise over time. Prices generally go up as products improve. That's expected and healthy.

  2. Pricing is not permanent. It's just another thing to iterate on. Start the discovery process, don't aim for perfection.

  3. Tiered pricing is the goal. Think of it like plane tickets — economy, business, first class. Same destination, different experience. Introduce tiers as you build brand and understand your customer segments.

  4. The zero price effect. Never give your product away for free as your default. Even $1 creates a completely different dynamic.

  5. Free trials are table stakes. Customers now expect free trials — they open six tabs and compare immediately. Offer trials, but always with a clear path to paid.

  6. Don't confuse marketing with giving away your product. Advertising-driven models make it hard to start charging later.

How to Set Your Initial Price

Ask the user:

  1. What are your variable costs per unit/customer?
  2. What are competing/alternative solutions charging?
  3. What would make this a "no-brainer" purchase for your ideal customer?
  4. What price lets you be profitable from customer #1?

The Math of Financial Independence

Help the user do the math:

  • How much do you need per month to sustain yourself?
  • At your price point, how many customers is that?
  • At one new customer per business day (260/year), when do you hit that number?
  • Example: $10/month product, need $2,000/month = 200 customers = less than 1 year

Output

Help the user determine:

  1. Their pricing model (cost-based, value-based, or hybrid)
  2. An initial price point with rationale
  3. Potential tier structure for the future
  4. The number of customers needed for financial independence
  5. When to revisit and raise prices

Gives 0 of the 12 instructions most pricing monetisation skills give

Counted across 366 of the 366 authors here whose files we hold, read 2026-08-06

  • verify webhook signaturesin 23 of 366, across 19 files
  • differentiate tiers using features, limits, or supportin 15 of 366, across 4 files
  • read product marketing context before asking questionsin 14 of 366, across 6 files
  • base price on perceived value, not costin 14 of 366, across 3 files
  • use Van Westendorp to find acceptable price rangein 14 of 366, across 3 files
  • use MaxDiff to identify highly valued featuresin 14 of 366, across 3 files
  • choose a value metric that scales with customer valuein 14 of 366, across 9 files
  • handle webhook events idempotentlyin 12 of 366, across 6 files
  • understand the upgrade context before recommendingin 11 of 366, across 4 files
  • align the pricing metric with delivered valuein 10 of 366, across 4 files
  • install stripe packagein 10 of 366, across 5 files
  • calculate unit economics metricsin 10 of 366, across 5 files

Said here and by no other author read

  • Treat pricing as an iterative process
  • Determine a pricing model and initial price point
  • Define a future tier structure and price review plan

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once.

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