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Website conversion audit

Skill saurabhshuklagrowisto/saurabh-ai-systems/claude-skills/website-conversion-audit

Audits a B2B website page for conversion leaks from a buyer's lens and returns findings ranked by revenue impact. Takes a URL plus a set of observed page elements (hero message, CTAs, form fields, trust signals, mobile behaviour) and returns P0/P1/P2 findings, each with what was found, why it costs conversions, a concrete fix, and how to measure the fix. Use before a redesign, when diagnosing why demo requests are low, or to turn a landing page review into a prioritised action list.From its SKILL.md

Install
npx -y skills add saurabhshuklagrowisto/saurabh-ai-systems --skill website-conversion-audit

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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SKILL.md

2.7 KB, 517 tokens by cl100k_base, as published. Nobody here has run it

Website Conversion Audit Skill

Turns a subjective "this page feels off" into a scored, prioritised, measurable action list. Built from the buyer's point of view: the only question that matters is what stands between a qualified visitor and the action you want them to take.

When to use

  • Before a redesign, so effort goes to the findings that actually move revenue.
  • When demo requests or sign-ups are lower than traffic justifies.
  • To turn an informal landing-page review into a ranked, defensible plan.

When NOT to use

  • For pure performance/Core Web Vitals work — use Lighthouse/PageSpeed; this skill assumes the page loads fine and looks at the funnel.
  • For content/SEO ranking — this is about converting the visitor who already arrived.

Method: five conversion pillars

Every finding maps to one pillar and is scored by revenue impact, not effort:

  1. Clarity — can a buyer tell what this is and who it is for within 5 seconds?
  2. CTA — is the primary action obvious, singular, and low-friction?
  3. Form — does the form ask only for what is needed, and can marketing route/score the lead?
  4. Trust — is proof (logos, numbers, security) visible before the ask?
  5. Flow — broken links, hidden assets, mobile breakage, dead ends.

Severity

  • P0 — directly blocks or leaks conversions right now (broken CTA, hidden primary asset, form that can't be routed). Fix this week.
  • P1 — meaningful drag on conversion (weak hero, buried proof). Fix this month.
  • P2 — polish that compounds over time.

Inputs

Required:

  • url — the page audited
  • observations — structured findings from a manual pass (see scripts/audit_score.py for the schema)

Output (JSON)

A verdict line, a pillar_scores map, and findings[] sorted most-severe first, each with pillar, severity, what, why, fix, measure.

Run it

python scripts/audit_score.py         # runs the built-in sample page
python scripts/audit_score.py page.json   # audits your own observations file

Runs with zero dependencies and no API keys. The scoring logic is deterministic and inspectable in scripts/audit_score.py.

What ships with it: 4 files

12.2 KB alongside SKILL.md, 1 of them executable

scripts/

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