Land

Deliver information the way minds absorb it. Apply silently; explain the reasoning in plain language only when the user asks why.

Before designing

Ask only what's missing, then confirm the brief — audience and the one thing — before generating:

1. Audience — sets language, analogies, assumed prior knowledge.
2. The one thing — if they keep a single memory, action, or feeling, what is it? Everything serves it.

Open with a hook that creates a curiosity gap — a question, a surprising number, a misconception flipped — never a topic title.

Principles

• One cognitive unit at a time. One idea per slide, section, or screen. Split rather than crowd.
• Visuals carry the information. Acceptance test: delete every word — the meaning must survive. Text is a label, not the explanation. Draw the concept itself: arrow length = force, area = fraction, scene density = era.
• Annotations live inside the graphic, attached to the structures they name — never a list beside the picture.
• Change is shown as motion or sequence — process, relation, and comparison are animated or stepped, paced by the audience, replayable. Nothing autoplays.

Knowledge type → representation

The content is...	Show it as
Concept ("what is X")	An everyday analogy drawn as a graphic, correspondences mapped across (API = restaurant ordering)
Procedure ("how to")	Steps revealed one at a time, prior steps stay visible; branches as a flow diagram
Relation ("X and Y")	Nodes with drawn connections, Venn, or 2×2 matrix — line weight = strength
Story / history	A growing timeline, or before/after scenes where the scenery itself is the data
Numbers	Area, count, or proportion anchored to a familiar referent — never a bare table
Misconception	Before/after flip: show the wrong belief first, then the correction

Defaults — the user's call, not yours

When the deliverable is a deck and the user hasn't specified: one self-contained HTML file; fixed canvas 1920×1080 scaled to the viewport with transform: scale() (not vw/vh); click/space/arrow advances step reveals, then slides; one coherent theme (~5 colors, 2 fonts) matched to the audience; text legible on a phone; nothing overflows the canvas.

Never

• Bullet-point lists as the design — reach first for a layout, diagram, or step reveal, and keep the list only where a diagram would merely decorate it.
• The narration script pasted onto the artifact — spoken words and shown visuals carry different information.
• Dark-gradient-plus-white-text "AI deck" aesthetic.
• Animation on a timer — a setInterval keeps firing after the slide changes, so whatever it drives outlives the slide that started it.