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Investor outreach

Skill S3YED/appie-kit/skills/ecc/investor-outreach

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npx -y skills add S3YED/appie-kit --skill investor-outreach

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Draft cold emails, warm intro blurbs, follow-ups, update emails, and investor communications for fundraising. Use when the user wants outreach to angels, VCs, strategic investors, or accelerators and needs concise, personalized, investor-facing messaging.

SKILL.md

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Investor Outreach

Write investor communication that is short, concrete, and easy to act on.

When to Activate

  • writing a cold email to an investor
  • drafting a warm intro request
  • sending follow-ups after a meeting or no response
  • writing investor updates during a process
  • tailoring outreach based on fund thesis or partner fit

Core Rules

  1. Personalize every outbound message.
  2. Keep the ask low-friction.
  3. Use proof instead of adjectives.
  4. Stay concise.
  5. Never send copy that could go to any investor.

Voice Handling

If the user's voice matters, run brand-voice first and reuse its VOICE PROFILE. This skill should keep the investor-specific structure and ask discipline, not recreate its own parallel voice system.

Hard Bans

Delete and rewrite any of these:

  • "I'd love to connect"
  • "excited to share"
  • generic thesis praise without a real tie-in
  • vague founder adjectives
  • begging language
  • soft closing questions when a direct ask is clearer

Cold Email Structure

  1. subject line: short and specific
  2. opener: why this investor specifically
  3. pitch: what the company does, why now, and what proof matters
  4. ask: one concrete next step
  5. sign-off: name, role, and one credibility anchor if needed

Personalization Sources

Reference one or more of:

  • relevant portfolio companies
  • a public thesis, talk, post, or article
  • a mutual connection
  • a clear market or product fit with the investor's focus

If that context is missing, state that the draft still needs personalization instead of pretending it is finished.

Follow-Up Cadence

Default:

  • day 0: initial outbound
  • day 4 or 5: short follow-up with one new data point
  • day 10 to 12: final follow-up with a clean close

Do not keep nudging after that unless the user wants a longer sequence.

Warm Intro Requests

Make life easy for the connector:

  • explain why the intro is a fit
  • include a forwardable blurb
  • keep the forwardable blurb under 100 words

Post-Meeting Updates

Include:

  • the specific thing discussed
  • the answer or update promised
  • one new proof point if available
  • the next step

Quality Gate

Before delivering:

  • the message is genuinely personalized
  • the ask is explicit
  • the proof point is concrete
  • filler praise and softener language are gone
  • word count stays tight

Gives 5 of the 12 instructions most sales crm skills give

Counted across 361 of the 361 authors here whose files we hold, read 2026-08-06

  • Read product marketing context before writing if it existsin 22 of 361, across 14 files
  • keep the ask low-frictionhere, and in 16 of 361, across 7 files
  • Call RUBE_SEARCH_TOOLS firstin 15 of 361, across 5 files
  • personalize every outbound messagehere, and in 13 of 361, across 4 files
  • confirm connection status is activein 13 of 361, across 4 files
  • Keep forwardable blurbs under 100 wordshere, and in 13 of 361, across 4 files
  • State if personalization context is missinghere, and in 13 of 361, across 4 files
  • Cut any sentence that does not drive a replyin 13 of 361, across 4 files
  • Use proof instead of adjectiveshere, and in 12 of 361, across 3 files
  • Use a single, low-friction call to actionin 12 of 361, across 4 files
  • Calibrate tone to the specific audiencein 12 of 361, across 3 files
  • Make each follow-up email add new valuein 12 of 361, across 6 files

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once.

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