Consulting offer and pricing

Skill S3YED/appie-kit/skills/client-acquisition/consulting-offer-and-pricing

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Use when defining or repricing a consulting/agency/coaching offer (DWY/DFY/DIY), positioning a service, packaging tiers, or running discovery before building a landing page or sales script - turns a vague service into a positioned, value-priced offer with a deliverables list. Source - Grow Acquisition 3.0 (Nikk Kleinherenbrink), distilled for Weblyfe.

SKILL.md

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Consulting Offer & Pricing

Phase 1 of the acquisition system: get the model + offer right BEFORE any marketing. "Simplicity scales. Create service-market fit, then refine messaging."

The sequence (do in order)

Market research first. Answer 7 questions before writing any copy: business story; offer headline; ideal client (ICP); client's BEFORE state; client's AFTER state; competitive edge; 5+ problems → solutions → benefits. This doc feeds every downstream asset (reels, ads, sales scripts).
Pick positioning for your stage. One sentence: "I'm positioning my [DWY/DFY/DIY] offer as [tier] for [ICP], my unique angle is [mechanism]." The less revenue you've made, the MORE niched you go.
Map 3-4 marketing angles from the research / competitors. Each angle = a repeatable thing you say in content (Weblyfe example angles: "Creative Operator + AI leverage", "Notion agency OS", "Skills that make you irreplaceable", "Sales + proof systems").
Write 5-10 deliverables. Each deliverable doubles as a conversion angle (coaching, curriculum, templates, SOPs, community, WhatsApp access, lifetime updates...).
Price on value, not cost (see protocol below).

Pricing Protocol (5 steps)

List past results — for each, estimate financial value (revenue gained / cost saved).
Value Discovery — cost to solve the problem + the transformation, for a real client. (No clients yet? Use your OWN result with the skill.)
Set price via ROI multiple — offer must produce 2-4x ROI for the client. Re-price every time you sell more and gather feedback. Example: deliver ~$20k value in 3 months → charge $5k upfront. No offer yet? "I made myself $30k/mo in 4 months at 10h/wk, client gets ≥half → charge $7.5k upfront."
Package tiered offers — minimum 2 tiers using the Contrast Principle. Market only the premium (e.g. $9k full). Down-sell the core (course + templates, no 1:1, e.g. $3k) ONLY when a prospect can't afford the main.
Draft a 2-3 sentence price-presentation script framing price as an investment with clear ROI.

Quick reference

Concept	Rule
ROI multiple	Offer must return 2-4x to the client
Tiers	Market the premium, down-sell the core only on price objection
Niching	Lower your revenue → tighter the niche
Re-pricing	Always go up as proof/feedback accumulates
Deliverables	5-10, each also usable as a conversion angle

Common mistakes

Pricing off your cost/hours instead of client ROI.
Writing copy/ads before the market-research doc exists — everything downstream then drifts.
Marketing the cheap tier. Lead with premium; the cheap tier is a price-objection tool, not your headline.
Broad positioning while still small. Tight niche beats broad when you lack proof.
One deliverable list that isn't reused as marketing angles.

House note

For Weblyfe, the DWY offer is "the complete operating system for building a modern AI/no-code agency" → consistent 10-50k months. Keep Stripe links TEST-only in dev (see memory feedback_stripe_test_links_only). Pricing numbers above are the framework's examples, not Weblyfe's locked prices (see project_instant_appie_beta_pricing).