Repurpose

Content Repurpose

Turn 1 piece of content into 5-8 platform-optimized versions. Not reformatting. Real adaptation: different hooks, different tone, different structure, different CTA — same core insight.

How It Works

Input: $ARGUMENTS (source platform + content text or file path)

If no arguments, ask: "Paste the content and tell me where it was originally published."

Process:

1. Atomize — Break the source into atomic content units
2. Select — Choose which atoms work for each target platform
3. Adapt — Rewrite for each platform's rules (not just shorten)
4. Audit — Run anti-AI check on each version
5. Schedule — Stagger publishing for maximum reach

Step 1: Atomize the Source

Break any content piece into these atomic units:

Atom type	What it is	Example
Key insight	The core idea in 1 sentence	"Author replies in first 90 min decide reach"
Supporting data	A number or stat that proves it	"94% weekly active rate across 200+ teams"
Personal story	A specific moment or experience	"January 15th. 23 users. I almost quit."
Framework	A process or mental model	"Brief → Write → Audit → Iterate → Ship"
Contrarian take	What you disagree with + why	"'Post every day' advice is wrong for 94% of people"
Quotable line	A line that stands alone	"I rewrote our database layer. Introduced 4 new bugs."
Question	An open question for engagement	"What's the last thing you built that you weren't sure about?"
CTA	The action you want	"Try this framework on your next post"

For detailed atomization process, see references/atomization-guide.md.

Step 2: Transformation Rules

Each source → target pair has specific rules. Don't copy-paste and trim.

LinkedIn Post → Other Formats

Target	Keep	Change	Length
X Thread	Insight, data, story	Shorter hook. No blank lines. Add thread opener.	5-10 tweets, 200-270 chars each
Single Tweet	Best quotable line OR contrarian take	Must stand alone. No context needed.	200-270 chars
Email	Story + insight + CTA	More personal. Add P.S. Subject line from hook.	150-300 words
Carousel	Framework atoms, step-by-step	1 idea per slide. 30-50 words/slide. Visual.	8-12 slides
Short video script	Story + 1 key insight	Conversational, present tense. Hook in 3 sec.	60-90 seconds

Blog Post → Other Formats

Target	Keep	Change	Length
LinkedIn series	Break into 3-5 standalone posts	Each needs its own hook.	1,300-2,000 chars each
X Thread	Key framework + data	Compress. 1 tweet per section.	6-12 tweets
Email sequence	Each section = 1 email	Personal context. Standalone value each.	3-5 emails, 200-300 words
Social quotes	Quotable lines as graphics	Pull 5-8 standalone sentences.	10-20 words each

For complete transformation matrix, see references/transformation-matrix.md.

Step 3: Platform Adaptation

This is where repurposing fails or succeeds.

Tone Shifts

Platform	Tone	What changes
LinkedIn	Professional-personal. Builder sharing lessons.	More context. Complete thoughts. Self-deprecation plays well.
X/Twitter	Sharp, direct, opinionated.	Less context. Stronger opinions. Hot takes welcome.
Email	Personal, 1-on-1 conversation.	"I" and "you" heavy. Feels like writing to a friend.
Carousel	Visual, scannable, bite-sized.	One idea per card. Bold text on simple backgrounds.
Video	Conversational, immediate, casual.	Talk like telling a friend. No corporate tone.

Hook Rewriting

Same content, different hooks per platform:

Original LinkedIn hook: "I almost didn't ship it."

• X/Twitter: "Shipped a feature nobody asked for. It became 40% of our revenue."
• Email subject: "The feature I was embarrassed to ship"
• Carousel slide 1: "THE FEATURE NOBODY ASKED FOR (that drove 40% of revenue)"
• Video first 3 sec: "I built something my co-founder said was a waste of time."

For detailed adaptation rules, see references/platform-adaptation.md.

Step 4: Quick Audit

Before publishing each repurposed version:

REPURPOSE AUDIT (30 seconds per piece)
[ ] Hook is REWRITTEN for this platform (not copied from original)
[ ] Length fits platform optimal range
[ ] Tone matches platform norms
[ ] Standalone value (doesn't need the original to make sense)
[ ] CTA is platform-appropriate
[ ] No cross-platform artifacts ("as I said in my LinkedIn post")
[ ] Anti-AI check: no poison words, no em-dashes, no template patterns

For high-stakes pieces, run full audit scoring (9.0/10 minimum).

Step 5: Publishing Schedule

Don't publish everything at once. Stagger for reach.

Default Schedule (LinkedIn source):

Day 0: LinkedIn original (primary)
Day 1: X thread (different audience)
Day 2: Single tweet (best quote from the thread)
Day 3: Email to list (personal angle added)
Day 5: Carousel (visual summary on LinkedIn)
Day 7: Repurposed angle (new hook, same insight, LinkedIn)

For more schedules + rationale, see references/scheduling-templates.md.

Common Workflows

Weekly Content Sprint

1. Write 1 LinkedIn post (create)
2. Repurpose → X thread + email + 2 tweets
3. Result: 5 pieces from 1 writing session

Blog-to-Social Series

1. Write 1 blog post (2,000 words)
2. Repurpose → 4 LinkedIn + 2 X threads + 5-email sequence
3. Result: 11 pieces across 3 weeks

Video Content Cascade

1. Record 1 video/podcast (30 min)
2. Transcribe, extract key moments
3. Repurpose → blog + 3 LinkedIn + 5 tweets + 2 emails + 3 clips
4. Result: 14 pieces from 1 recording

References

• references/transformation-matrix.md — Complete source × target rules
• references/platform-adaptation.md — Deep platform-specific adaptation
• references/atomization-guide.md — Breaking content into reusable atoms
• references/scheduling-templates.md — Publishing schedules with rationale

Related Skills

• create/ — Create the original content piece
• audit/ — Score repurposed versions before publishing
• write/ — Platform writing rules for each version
• measure/ — Track which repurposed format performs best