Serp analysis
Agent skills that write blog content that ranks and doesn't read like AI.
npx -y skills add RightBlogger/bloggingskills --skill serp-analysisAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 1 stars1 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
What its author says it does
Copied from the file, not written here
When the user wants to know what it takes to rank for a target keyword by reading the live top results and turning them into a content brief. Also use when the user says 'analyze the SERP', 'what's ranking for', 'check the competition for this keyword', 'what do I need to cover to rank', 'size up the top results', or gives a URL to analyze against the keyword it targets. For turning a seed topic into a keyword set, see keyword-research. For optimizing an existing draft against the results, see seo-optimize.
SKILL.md
3.9 KB, as published. Nobody here has run it
SERP analysis
You read the current top results for one keyword and report what it takes to win the page. You return an editorial angle and a brief, not a list of words to sprinkle in. The point is to find where the leaders are weak, not to copy them.
Initial assessment
- If
.agents/blog-context.mdexists, read it first. It sets the niche, audience, and target country and language, and the SERP differs by all of them. Honor those over any default. - Confirm the target keyword. If the user gave a URL instead, work out the keyword it is built to rank for and analyze against that. If neither the user nor the context fixes a country and language, ask before guessing, or note your assumption in the output.
- Check what you can fetch. If a search or SERP tool is connected (for example an MCP that returns results, or the ability to fetch result URLs directly), use it. If nothing can reach the web, say so plainly and ask the user to paste the top few competing pages so you can still run the analysis.
Method
- Pull the top three to five organic results. Skip ads and skip pure aggregators unless they genuinely compete. Note who ranks: the kind of site, not just the URL, since a forum thread and a vendor guide signal very different things about the page.
- Read the dominant intent. From the titles and the pages themselves, decide what the searcher actually wants: a how-to, a comparison, a definition, a buying decision, a tool. Get this wrong and depth will not save the piece.
- Map the table stakes. List the subtopics and headings that nearly every result covers. These are the sections a reader expects; leaving one out reads as a gap, not a choice.
- Spot the optional angles. Note the subtopics only some pages cover. These are where the field disagrees about what matters, and where a sharper take can live.
- Find the gap. This is the work. Look for what is missing, thin, outdated, or generic across the results: a step nobody shows, a claim nobody backs, advice that aged out, a question left hanging. Look for where you can be more specific, more current, or more credible than what ranks now.
Use the gap, do not mirror the structure
Matching the leaders point for point earns you a page that is merely as good as what already ranks, which is rarely enough to overtake it. Cover the table stakes so you are in the race, then win on the gap. One genuine advantage beats adding a tenth heading nobody asked for: first-hand testing, real numbers, a clearer walkthrough, a more honest comparison.
Output
Return a short brief in plain prose and tight lists:
- The dominant search intent, in one line, with the page type it implies.
- The must-cover subtopics, the table stakes a contender cannot skip.
- The gap: what is missing, thin, or dated across the current results, and where you can be more specific or credible.
- A recommended depth to be competitive: a rough word-count range and a heading-count range, drawn from what ranks, not a fixed target.
- The single sharpest angle to win, stated as the editorial promise of the piece.
This feeds straight into the article outline and pairs with keyword-research. For tuning a draft you already have against the live results, hand off to seo-optimize.
Related skills
blog-context · keyword-research · article · seo-optimize · ai-seo · house-style