Organic content analyzer

Skill redwoodmeridian/ranql-skills/plugins/ranql/skills/organic-content-analyzer

Claude Code plugin: turn Claude into your law firm's marketing operator with the Ranql MCP. Competitor ad teardowns, brand extraction, on-brand creative (static and video), landing pages and campaigns. Built by Irfad Imtiaz, CTO of Ranql.

Install

npx -y skills add redwoodmeridian/ranql-skills --skill organic-content-analyzer

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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What its author says it does

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Use when the user wants to understand organic social content — their own or competitors' — to find themes, caption styles, hooks, and CTAs that work. Triggers include "what should I post", "analyze my/their organic content", "what content works in my market", "content themes", "caption ideas", "what are competitors posting", or planning organic social. Feeds both organic content plans and ad copy. Requires ranql-recon.

SKILL.md

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Organic Content Analyzer

Organic posts reveal what a market's audience actually engages with — the themes, the caption voice, the hooks, the CTAs. That intel sharpens both organic strategy and ad copy (the best ad hooks are often proven organic hooks). This skill mines it from Ranql.

Step 1 — Pull the organic data

For a market/competitor view (fastest, synthesized):

market_social_pulse — live competitor organic posts + ad activity across the market.
social_overview — cross-platform snapshot for a firm.

For platform-level detail on a specific firm (own or competitor):

social_facebook_posts, social_instagram_posts, social_linkedin_posts, social_youtube_videos.
Pass domain / handles from get_my_profile (own) or research the competitor's handles.

For topic demand (what people are searching, which makes great content):

market_question_keywords — real questions people ask (perfect for FAQ/educational content).
market_keyword_clusters — topic groupings.

Step 2 — Extract the patterns

Across the posts, capture:

Themes — what topics recur? (case results, client stories, legal-tip/educational, community involvement, team/behind-the-scenes, seasonal/timely, awards/press). Note which themes get engagement.
Caption structure — how do they open? (question, bold claim, story, stat). Length? Emoji use? Line breaks/formatting?
Hooks — the first line. Collect the ones that recur or perform. These are gold for ad headlines too.
CTAs — what action do posts push? ("Call for a free consult", "DM us", "Link in bio", "Tag someone who…", "Read the full story"). Note the difference between organic CTAs (softer, engagement-oriented) and ad CTAs (direct, conversion-oriented).
Cadence & format — how often, and what mix (reels/video vs static vs carousel vs text). Video/reels usually win reach.
Voice — does it match the brand kit voice? Where competitors are stiff, an approachable voice is an opening.

Step 3 — Turn it into usable output

Produce two things (see references/content-insights-template.md):

Organic content intel — themes, top hooks, caption formulas, CTA patterns, cadence, format mix, and the engagement signal for each.
Reusable assets:
- A hook bank — 10–20 proven opening lines (from what's working), adaptable to this firm. These seed both organic posts and ad headlines.
- A CTA bank — organic CTAs and ad CTAs, separated.
- Theme → content-type map — which themes to turn into reels vs carousels vs educational posts.

How this connects

Ad copy (ad-creative-studio / campaign-builder): pull the highest-performing organic hooks and CTAs into ad headlines and primary text — proven language, lower risk.
Content plan (strategy_content_plan via Ranql): combine these themes with market_question_keywords for a full editorial calendar.
Voice consistency: cross-check against the brand-kit-extractor voice section so organic and paid sound like one firm.

Trust note

Organic scrapers can miss private/limited accounts and recent posts. "No posts found" may mean a restricted account, not inactivity — verify before concluding a competitor is dormant.