Developing gtm strategy

Skill qte77/claude-code-plugins/plugins/market-research/skills/developing-gtm-strategy

Develop customer segmentation, channel selection, and a 90-day launch plan from Phase 2 PMF assessment. Run after `validating-product-market-fit` (Phase 3).From its SKILL.md

Install

npx -y skills add qte77/claude-code-plugins --skill developing-gtm-strategy

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One thing to look at

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SKILL.md

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Developing GTM Strategy (Phase 3)

Target: $ARGUMENTS

Phase 3 of the GTM pipeline. Depends on Phase 2. Builds the actionable GTM plan: customer segmentation, ICP definition, channel strategy, and launch milestones.

Mode Awareness

Read config/mode.md before starting:

concise — Top segment, top 2 channels, 90-day milestones (bullet list)
detailed — Full ICP profiles, channel analysis matrix, sequenced roadmap
conservative — Proven channels (inbound, direct sales, partnerships); minimize burn
ambitious — Multi-channel blitz, community-led + product-led hybrid, aggressive land-and-expand

Inputs

results/phase-2/pmf-assessment.md — PMF score and risk register
results/phase-1b/market-analysis.md — Buyer personas and market sizing
results/phase-1a/competitor-map.md — Competitor channel strategies
config/comments_gtm.md — GTM preferences and constraints
config/mode.md — Style and approach settings

Workflow

Read Phase 2 PMF output — Use recommendation and risk register to shape strategy
Define customer segments — Prioritize 1-3 segments with ICP definitions
Select GTM channels — Evaluate and rank by reach/cost/fit for each segment
Define positioning — One-liner, value prop, key proof points per segment
Build 90-day launch plan — Milestones, owners, success metrics
Validate against criteria — Check config/validation_criteria.md Phase 3 gates

Output

Write to results/phase-3/:

`gtm-strategy.md`

# GTM Strategy

## Target Segments

### Segment 1: [Name]
- ICP: [job title, company size, industry, trigger event]
- Pain: [primary pain]
- Value prop: [one sentence]
- Proof point: [evidence or analogy]

## Channel Strategy

| Channel | Reach | Cost | Fit | Priority |
|---------|-------|------|-----|----------|
| [channel] | H/M/L | H/M/L | H/M/L | 1/2/3 |

## Positioning

### One-Liner
"[Product] is the [category] for [segment] that [differentiator]."

### Key Proof Points
1. [proof point]

## 90-Day Launch Plan

| Week | Milestone | Owner | Success Metric |
|------|-----------|-------|----------------|
| 1-2  | [milestone] | [role] | [metric] |
| 3-6  | [milestone] | [role] | [metric] |
| 7-12 | [milestone] | [role] | [metric] |

Rules

ICP definitions must be specific enough to identify a named prospect
Channel priority must account for budget tier from config/comments_gtm.md
Every milestone needs a measurable success metric
Align positioning against competitor weaknesses from Phase 1A

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.