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Developing gtm strategy

Skill qte77/claude-code-plugins/plugins/market-research/skills/developing-gtm-strategy

A Claude Code plugin marketplace providing skills, rules, and scripts extracted from a production development workflow.

Install
npx -y skills add qte77/claude-code-plugins --skill developing-gtm-strategy

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Develop customer segmentation, channel selection, and a 90-day launch plan from Phase 2 PMF assessment. Run after `validating-product-market-fit` (Phase 3).

SKILL.md

2.9 KB, 686 tokens by cl100k_base, as published. Nobody here has run it

Developing GTM Strategy (Phase 3)

Target: $ARGUMENTS

Phase 3 of the GTM pipeline. Depends on Phase 2. Builds the actionable GTM plan: customer segmentation, ICP definition, channel strategy, and launch milestones.

Mode Awareness

Read config/mode.md before starting:

  • concise — Top segment, top 2 channels, 90-day milestones (bullet list)
  • detailed — Full ICP profiles, channel analysis matrix, sequenced roadmap
  • conservative — Proven channels (inbound, direct sales, partnerships); minimize burn
  • ambitious — Multi-channel blitz, community-led + product-led hybrid, aggressive land-and-expand

Inputs

  • results/phase-2/pmf-assessment.md — PMF score and risk register
  • results/phase-1b/market-analysis.md — Buyer personas and market sizing
  • results/phase-1a/competitor-map.md — Competitor channel strategies
  • config/comments_gtm.md — GTM preferences and constraints
  • config/mode.md — Style and approach settings

Workflow

  1. Read Phase 2 PMF output — Use recommendation and risk register to shape strategy
  2. Define customer segments — Prioritize 1-3 segments with ICP definitions
  3. Select GTM channels — Evaluate and rank by reach/cost/fit for each segment
  4. Define positioning — One-liner, value prop, key proof points per segment
  5. Build 90-day launch plan — Milestones, owners, success metrics
  6. Validate against criteria — Check config/validation_criteria.md Phase 3 gates

Output

Write to results/phase-3/:

gtm-strategy.md

# GTM Strategy

## Target Segments

### Segment 1: [Name]
- ICP: [job title, company size, industry, trigger event]
- Pain: [primary pain]
- Value prop: [one sentence]
- Proof point: [evidence or analogy]

## Channel Strategy

| Channel | Reach | Cost | Fit | Priority |
|---------|-------|------|-----|----------|
| [channel] | H/M/L | H/M/L | H/M/L | 1/2/3 |

## Positioning

### One-Liner
"[Product] is the [category] for [segment] that [differentiator]."

### Key Proof Points
1. [proof point]

## 90-Day Launch Plan

| Week | Milestone | Owner | Success Metric |
|------|-----------|-------|----------------|
| 1-2  | [milestone] | [role] | [metric] |
| 3-6  | [milestone] | [role] | [metric] |
| 7-12 | [milestone] | [role] | [metric] |

Rules

  • ICP definitions must be specific enough to identify a named prospect
  • Channel priority must account for budget tier from config/comments_gtm.md
  • Every milestone needs a measurable success metric
  • Align positioning against competitor weaknesses from Phase 1A

Gives 0 of the 12 instructions most product growth skills give in 686 tokens

Counted across 728 of the 1,010 authors here whose files we hold, read 2026-08-06

  • read product marketing context before asking questionsin 24 of 728, across 15 files
  • define the ideal customer profilein 21 of 728, across 3 files
  • document a rollback plan before deploymentin 21 of 728, across 12 files
  • analyze the codebase to understand the productin 19 of 728, across 1 file
  • ask clarifying questions about the value propositionin 19 of 728, across 1 file
  • search for companies matching the criteriain 19 of 728, across 1 file
  • look for signals of immediate needin 19 of 728, across 1 file
  • assign a fit score from one to tenin 19 of 728, across 1 file
  • identify the target decision maker rolein 19 of 728, across 1 file
  • suggest a personalized contact strategyin 19 of 728, across 1 file
  • provide conversation starters for outreachin 19 of 728, across 1 file
  • format results in a scannable markdown templatein 19 of 728, across 1 file

Said here and by no other author read

  • Read mode configuration before starting
  • Read Phase 2 PMF output
  • Define prioritized customer segments
  • Select and rank GTM channels
  • Define positioning per segment
  • Build a 90-day launch plan

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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