Marketing strategy
Trigger: marketing, positioning, go-to-market, GTM, campaign, launch, sell or position a product, ICP, audience, offer, funnel, channel strategy, posicionamiento, campaña, lanzamiento, vender. Build the strategy BEFORE producing assets — what to say, to whom, where, and why it converts.From its SKILL.md
npx -y skills add propiter/landing-craft --skill marketing-strategyAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 1 stars1 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
What its file declares
Copied from the file, not written here
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SKILL.md
2.4 KB, 495 tokens by cl100k_base, as published. Nobody here has run it
When to Use
Before writing copy, designing a landing, or launching anything. This skill produces the STRATEGY that the production skills (brand-voice, frontend-design, web-assets, hyperframes) then execute. No positioning = pretty assets that don't sell.
The Order (never skip or reverse)
- Positioning — what it is, for whom, vs what alternative, why it wins.
- ICP — the ONE segment that feels the pain most. Narrow beats broad.
- Offer — the value stack + risk reversal that makes "yes" easy.
- Message — one core promise → 3 proof pillars.
- Funnel — awareness → consideration → conversion → retention; pick the asset per stage.
- Channel — where the ICP ALREADY is. Pick 1–2 and go deep, not all.
- Metric — the ONE number per stage that proves it works.
See references/frameworks.md for the canvases (Dunford positioning, JTBD, offer stack, PAS/AIDA, funnel→asset map, channel fit, launch sequence).
Decision Gates
| Situation | Do |
|---|---|
| No brand brief yet | STOP. Get the brief first (see brand-voice). You can't position what you can't describe. |
| "Target everyone" | Reject. Force ONE ICP. Broad = invisible. |
| Tool/channel asked before positioning | Reject the order. Strategy → production → distribution, always. |
| Claim without proof | Cut it or find the proof. Inflated marketing = churn later. |
Hard Rules
- Distribution tools (postiz, resend, ads, posthog, n8n) EXECUTE a strategy — they don't create one. NEVER automate before positioning exists.
- One ICP, one core message, 1–2 channels. Focus IS the strategy.
- Every claim maps to a proof the user supplied. NEVER fabricate stats or testimonials.
- Vanity metrics (likes, impressions) are not success. Tie each stage to a real action.
Output Contract
Return: positioning statement, ICP, offer, core message + 3 pillars, the funnel→asset map, chosen channel(s), and the one metric per stage. Flag every gap that still needs a real input from the user.
What ships with it: 1 file
3.2 KB alongside SKILL.md
references/
- frameworks.md3.2 KB