Brand yml
Create and use brand.yml files for consistent branding across Shiny apps and Quarto documents. Covers: (1) Creating new _brand.yml files, (2) Applying to Shiny (R and Python), (3) Using in Quarto, (4) Modifying existing files, and (5) Troubleshooting. Includes complete specifications and integration guides.From its SKILL.md
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SKILL.md
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brand.yml Skill
Create and use _brand.yml files for consistent branding across Shiny applications and Quarto documents.
What is brand.yml?
brand.yml is a YAML-based format that translates brand guidelines into a machine-readable file usable across Shiny and Quarto. A single _brand.yml file defines:
- Colors - Palette and semantic colors (primary, success, warning, etc.)
- Typography - Fonts, sizes, weights, line heights
- Logos - Multiple sizes and light/dark variants
- Meta - Company name, links, identity information
File Naming Convention
- Standard name:
_brand.yml(auto-discovered by Shiny and Quarto) - Custom names: Any name like
company-brand.yml(requires explicit paths) - Location: Typically at project root, or in
_brand/orbrand/subdirectories
Decision Tree
Determine the user's goal and follow the appropriate workflow:
- Creating a new _brand.yml file? → Follow "Creating brand.yml Files"
- Using brand.yml in Shiny for R? → Read
references/shiny-r.md - Using brand.yml in Shiny for Python? → Read
references/shiny-python.md - Using brand.yml in Quarto? → Read
references/quarto.md - Using brand.yml in R (general)? → Read
references/brand-yml-in-r.md(R Markdown, theming functions, programmatic access) - Modifying existing _brand.yml? → Follow "Modifying Existing Files"
- Troubleshooting integration? → Follow "Troubleshooting"
Creating brand.yml Files
When creating _brand.yml files from brand guidelines:
Step 1: Gather Information
Collect brand information:
- Colors: Primary, secondary, accent colors with hex values
- Fonts: Font families and where they're sourced (Google Fonts, local files, etc.)
- Logos: Logo file paths or URLs for different sizes
- Company info: Name, website, social links (optional)
Step 2: Read the Specification
Load references/brand-yml-spec.md to understand the complete brand.yml structure, field options, and syntax.
Step 3: Build the File Incrementally
Start with the essential sections and add optional elements:
Minimum viable _brand.yml:
color:
palette:
brand-blue: "#0066cc"
primary: brand-blue
background: "#ffffff"
typography:
fonts:
- family: Inter
source: google
weight: [400, 600]
base: Inter
Add colors as needed:
color:
palette:
brand-blue: "#0066cc"
brand-orange: "#ff6600"
brand-gray: "#666666"
primary: brand-blue
secondary: brand-gray
warning: brand-orange
foreground: "#333333"
background: "#ffffff"
Add typography details:
typography:
fonts:
- family: Inter
source: google
weight: [400, 600, 700]
style: [normal, italic]
- family: Fira Code
source: google
weight: [400, 500]
base:
family: Inter
size: 16px
line-height: 1.5
headings:
family: Inter
weight: 600
monospace: Fira Code
Add logos:
logo:
small: logos/icon.png
medium: logos/header.png
large: logos/full.svg
Add meta information:
meta:
name: Company Name
link: https://example.com
Step 4: Apply Best Practices
Follow these rules from references/brand-yml-spec.md:
- All fields are optional - only include what's needed
- Use hex color format:
"#0066cc" - Prefer simple syntax (strings over objects) when possible
- Use lowercase names with hyphens:
brand-blue,success-green - Include
https://in all URLs - Define colors/fonts before referencing them
- For color ranges (shades/tints), choose the midpoint color
Step 5: Validate Structure
Check that:
- YAML syntax is valid (proper indentation, quotes on hex colors)
- Color references match palette names
- Font families are defined before use
- File paths are relative to
_brand.ymllocation - All URLs include protocol (
https://)
Modifying Existing Files
When modifying existing _brand.yml files:
- Read the current file to understand existing structure
- Consult brand-yml-spec.md for valid field options
- Maintain consistency with existing naming patterns
- Preserve references - if other colors/elements reference a name, update consistently
- Test integration - verify changes apply correctly in Shiny/Quarto
Common modifications:
- Adding colors: Add to
color.palette, then reference in semantic colors - Changing fonts: Update in
typography.fonts, ensure weights/styles are available - Adding logo variants: Use
light/darkstructure for multiple variants - Light/dark mode: Add
lightanddarkvariants to colors
Using with Shiny for R
When the user wants to apply brand.yml to a Shiny for R app:
- Read
references/shiny-r.mdfor complete integration guide - Key function:
bs_theme(brand = TRUE)orbs_theme(brand = "path") - Automatic discovery: Place
_brand.ymlat app root - Page functions: Works with
page_fluid(),page_sidebar(), etc.
Quick example:
library(shiny)
library(bslib)
ui <- page_fluid(
theme = bs_theme(brand = TRUE),
# ... UI elements
)
Using with Shiny for Python
When the user wants to apply brand.yml to a Shiny for Python app:
- Read
references/shiny-python.mdfor complete integration guide - Key function:
ui.Theme.from_brand(__file__) - Automatic discovery: Place
_brand.ymlat app root - Installation: Requires
pip install "shiny[theme]"
Quick example (Shiny Express):
from shiny.express import ui
ui.page_opts(theme=ui.Theme.from_brand(__file__))
Quick example (Shiny Core):
from shiny import App, ui
app_ui = ui.page_fluid(
theme=ui.Theme.from_brand(__file__),
# ... UI elements
)
Using with Quarto
When the user wants to apply brand.yml to Quarto documents:
- Read
references/quarto.mdfor complete integration guide - Automatic discovery: Place
_brand.ymlat project root with_quarto.yml - Supported formats: HTML, dashboards, RevealJS, Typst PDFs
- Theme layering: Use
brandkeyword to control precedence
Quick example (document):
---
title: "My Document"
format:
html:
brand: _brand.yml
---
Quick example (project in _quarto.yml):
project:
brand: _brand.yml
format:
html:
theme: default
Troubleshooting
Brand Not Applying
Shiny:
- Verify file is named
_brand.yml(with underscore) - Check file location (app directory or parent directories)
- Try explicit path:
bs_theme(brand = "path/to/_brand.yml")orui.Theme.from_brand("path") - For Python: Ensure
libsassis installed
Quarto:
- Verify
_brand.ymlis at project root - Ensure
_quarto.ymlexists for project-level branding - Try explicit path in document frontmatter
- Check theme layering order if using custom themes
Colors Not Matching
- Ensure hex colors have quotes:
"#0066cc"not#0066cc - Verify color names match palette definitions exactly
- Check semantic colors (primary, success, etc.) reference valid palette names
- Ensure palette is defined before semantic colors
Fonts Not Loading
- Verify Google Fonts spelling and availability
- Check internet connection (required for Google Fonts)
- Ensure
source: googleorsource: bunnyis specified - Verify font family names match exactly in typography elements
- For Typst: Check font cache with
quarto typst fonts
YAML Syntax Errors
- Check indentation (use spaces, not tabs)
- Ensure hex colors have quotes:
"#447099" - Verify colons have space after them:
primary: blue - Check list items have hyphens:
- family: Inter - Use YAML validator if syntax issues persist
Reference Documentation
Load these as needed for detailed information:
references/brand-yml-spec.md: Complete brand.yml specification with all sections, fields, examples, and validation rulesreferences/shiny-r.md: Using brand.yml with Shiny for R via bslib (bs_theme, automatic discovery, Shiny-specific integration)references/shiny-python.md: Using brand.yml with Shiny for Python via ui.Theme (from_brand(), installation, performance)references/quarto.md: Using brand.yml with Quarto (formats, light/dark mode, layering, extensions, Typst)references/brand-yml-in-r.md: General R usage including R Markdown integration, theming functions (ggplot2, gt, flextable, plotly, thematic), and programmatic brand access
Key Principles
- Start simple: Begin with colors and one font family
- Keep it concise: Only include fields directly relevant to the brand
- Prefer standard names: Use Bootstrap color names when possible (blue, green, red, etc.)
- Use automatic discovery: Name file
_brand.ymlfor auto-detection - Test across targets: Verify brand applies correctly in all intended formats
- Version control: Include
_brand.ymlin git repository
Common Patterns
Light/Dark Mode Colors
color:
primary:
light: "#0066cc"
dark: "#3399ff"
background:
light: "#ffffff"
dark: "#1a1a1a"
foreground:
light: "#333333"
dark: "#e0e0e0"
Light/dark color modes were added in Quarto version 1.8 and currently are not supported in the R or Python brand.yml packages.
Logo Variants
logo:
images:
logo-dark: logos/logo-dark.svg
logo-white: logos/logo-white.svg
icon: logos/icon.png
small: icon
medium:
light: logo-dark
dark: logo-white
Multiple Font Weights
typography:
fonts:
- family: Inter
source: google
weight: [300, 400, 500, 600, 700]
style: [normal, italic]
base:
family: Inter
weight: 400
headings:
family: Inter
weight: 600
Color Aliases
color:
palette:
navy: "#003366"
ocean-blue: "#0066cc"
sky-blue: "#3399ff"
primary-color: ocean-blue # Alias
brand-blue: ocean-blue # Alias
blue: sky-blue # Alias for primary colors
primary: brand-blue
Include Bootstrap color names when possible, either defined directly or as aliases: blue, indigo, purple, pink, red, orange, yellow, green, teal, cyan, white, black. This is useful for consistency and these colors are picked up automatically by tools that use brand.yml.
Tips
- Read specification first: Always consult
brand-yml-spec.mdwhen creating or modifying files - Framework-specific guides: Load the appropriate reference (shiny-r.md, shiny-python.md, quarto.md) for integration details
- Validate incrementally: Start with minimal structure, test, then add complexity
- Use references: Define colors in palette, then reference by name in semantic colors
- Standard file name: Use
_brand.ymlfor automatic discovery - Explicit paths: Use custom file names only when necessary (shared branding, multiple variants)
What ships with it: 5 files
43.1 KB alongside SKILL.md
references/
- brand-yml-in-r.md9.5 KB
- brand-yml-spec.md9.4 KB
- quarto.md8.6 KB
- shiny-python.md7.7 KB
- shiny-r.md7.7 KB
Gives 0 of the 12 instructions most marketing audience skills give in ~2.7k tokens
Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07
- Apply Poppins font to headingsin 41 of 690, across 6 files
- Apply Lora font to body textin 41 of 690, across 6 files
- Use Arial fallback for headingsin 39 of 690, across 4 files
- Use Georgia fallback for body textin 39 of 690, across 4 files
- Maintain text hierarchy and formattingin 39 of 690, across 4 files
- Use accent colors for non-text shapesin 38 of 690, across 3 files
- Use RGB values for precise color matchingin 38 of 690, across 3 files
- Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
- Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
- Use active voice instead of passive voicein 26 of 690, across 10 files
- Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
- Prioritize clarity over clevernessin 22 of 690, across 8 files
Said here and by no other author read
- load brand-yml-spec.md before creating files
- build the file incrementally starting with colors
- quote hex colors in yaml
- include https protocol in all URLs
- define palette colors before referencing them
- place _brand.yml at the project root
Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.