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Brochure generator

Skill plushyta/Awesome-Marketing-Skills/.agents/skills/brochure-generator

Welcome to Awesome Marketing Skills — a universal, high-fidelity library of AI Agent skills compatible with all modern AI agents, CLIs, and IDEs (Claude Code, Cursor, Windsurf, Codex, and more). This hub is engineered for the next generation of "Design Engineers".

Install
npx -y skills add plushyta/Awesome-Marketing-Skills --skill brochure-generator

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Generates premium, multi-page, mobile-optimized (1:1 aspect ratio) PDF marketing brochures for exclusive retreats, workshops, luxury events, or any high-end product/service offering. Use this skill whenever a user asks to create a brochure, marketing PDF, event flyer, WhatsApp marketing material, social media brochure, or design a multi-page promotion document. Also trigger when users mention wanting to promote an experience, product, or service and need visual marketing material. Even if the user just says "make a brochure for my event" or "I need a PDF for my product," use this skill.

SKILL.md

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Brochure Generator

A premium AI-powered workflow for generating visually stunning, WCAG AAA-compliant, mobile-optimized PDF marketing brochures using web research, stock imagery, expert HTML design, and PDF conversion via Puppeteer.

This skill adopts the "Sacred Drift" Visual Architect persona — a design philosophy rooted in warmth, trust, and psychological depth — to produce brochures that feel hand-crafted rather than AI-generated.

When to Use This Skill

Use this skill when the user wants to:

  • Generate a marketing brochure for an event, retreat, workshop, or product launch
  • Create a PDF that can be shared on WhatsApp or social media
  • Design a multi-page campaign document for a premium offering
  • Reproduce a past brochure style using the themes library
  • Export a visually rich HTML layout as a pixel-perfect PDF

Workflow Overview

Follow these phases in order. Do not skip any phase.

Phase 1 — Research & Context Gathering

  1. Read the generator prompt at prompts/generators/prompt.md before starting. It contains the business context, persona, design constraints, and output rules for this project.

  2. Understand the brief: Extract from the user's message:

    • Project/event name and destination
    • Number of pages requested (minimum 5)
    • Any specific theme, mood, or color preference
    • Whether to reuse an existing theme from themes/

  3. Check existing themes: If the user says "use the same style as [past brochure]", read the relevant file from themes/ for the exact palette, font stack, and layout system.

  4. Conduct web research: Use the Tavily or Firecrawl MCP to research the destination, the niche/industry, relevant competitor brochures, and specific market details. This research feeds the copy — never invent details blindly.

    • Research queries should include: location landmarks, industry significance, seasonal context, typical high-end itineraries or feature lists, target audience lifestyles.

  5. Fetch stock imagery: Use the stock-images-mcp to search for 1 high-quality Pexels image per brochure page. All images must:

    • Be contextually relevant (correct location, correct mood)
    • Be portrait or 1:1 aspect (not landscape-dominant)
    • Have enough midtone space for text overlay

Phase 2 — Design & HTML Construction

  1. Adopt the Visual Architect persona (defined in prompts/generators/prompt.md): Design with mathematical precision, WCAG AAA compliance, and psychological depth. Avoid "AI slop" patterns at all costs — no generic card layouts, no boring sans-only fonts.

  2. Build the HTML file (utils/<brochure_name>.html) following these non-negotiable rules:

    Layout:

    • Each page is exactly 1080 × 1080 px — no more, no less
    • Do NOT add margin, padding, or page-break-after/before on .page wrapper elements — this breaks Puppeteer PDF alignment
    • Full-bleed background image per page via background-image: url(...)
    • Text floats in 3 vertical zones: top band (eyebrow + rule), mid band (hero copy), bottom band (coda + rule)
    • Horizontal ornament rules: linear-gradient(to right, transparent, #C9A96E, transparent) with 1px height
    • Use ✦ glyph for decorative ornaments

    Color System (default — adjust per theme):

    --gold:       #C9A96E  (borders, rules, accents)
--gold-light: #E8D5A3  (subheadings, eyebrows)
--cream:      #F5EDD8  (body copy)
--warm-white: #FAF6EE  (hero headlines)
--dark-brown: #1A1108  (page background fallback)

    Overlay Logic (WCAG AAA):

    • Use a 3-stop radial or vertical gradient overlay per page
    • Top and bottom: 0.65–0.82 alpha black
    • Middle: 0.40–0.55 alpha black
    • Never use text outlines or text background boxes

    Typography:

    • Hero Display: Cormorant Garamond, weight 300, 6.4–7.2rem
    • Section Titles: Cormorant Garamond, weight 400, 3.8–4.4rem
    • Callout Quotes: Cormorant Garamond italic, 2.0–2.4rem
    • Body copy: Jost, weight 300, 1.0–1.18rem
    • Eyebrow / Captions: Jost, weight 200–300, 0.72–0.85rem, ALL-CAPS, 3.5–8px letter-spacing

    Minimum pages structure (5-page default):

    1. Cover — Brand + Date/Title (the invitation)
    2. Vision / Philosophy — Emotional depth (the why)
    3. Context / Highlights — Setting the stage (the context)
    4. Feature Highlights — Core details (the what)
    5. Pricing + CTA — Inclusions, price, contact (the call to action)

    For 7-page brochures, add: 6. Founder/Expert Bio — Humanise the source (trust signal) 7. CTA + Contact — Booking instructions

  3. Copy voice: Warm, reverent, precise. Never salesy. Sentences should be purposeful and unhurried. Reference the research data for accurate details, context, and timing.

Phase 3 — PDF Conversion

  1. Create the Puppeteer conversion script (utils/convert_<brochure_name>.js). Follow the exact template in references/pdf_converter_template.js — do not deviate from the viewport or margin settings.

  2. Run the conversion:

    cd utils && node convert_<brochure_name>.js

  3. Move outputs to pdf_outputs/:

    mv utils/<BrochureName>.pdf pdf_outputs/

Phase 4 — Theme Documentation

  1. Create a theme file at themes/<brochure_name>_theme.md documenting:
  • Design philosophy name and description
  • Full color palette table
  • Typography table with role, font, weight, size, and reasoning
  • Layout system summary
  • Image selection table (page → subject → Pexels URL)
  • Image search queries used
  • Content narrative arc (page-by-page)
  • WCAG AAA compliance notes
  • Replication instructions for future brochures

See references/theme_template.md for the exact structure to follow.

Known Issues & Fixes

IssueCauseFix
Blank/offset pages in PDFmargin-bottom or page-break-after on .page elementsRemove all margins/breaks from .page — use only exact width: 1080px; height: 1080px
Overflowing textfont-size too large for mobile 1:1Reduce hero size to 5.5rem or add overflow: hidden per zone
Missing Google FontsNetwork not available at PDF render timeEmbed font @import URLs at top of <style> — Puppeteer fetches on networkidle0
Image not loading in PDFRelative path issueUse full Pexels https:// URLs directly; never local relative paths

Required MCP Servers

This skill requires these MCP servers to be configured in your agent's MCP config file (e.g., mcp_config.json for Cursor/Windsurf or claude_desktop_config.json for Claude Desktop):

ServerPurpose
tavily-mcpWeb research — destination info, copy ideas, competitor analysis
firecrawl-mcpDeep web scraping when Tavily results are insufficient
stock-images-mcpSearch and download Pexels stock images by subject keyword

See the project README.md for installation and configuration steps.

Reference Files

  • references/theme_template.md — Template structure for new theme files
  • references/pdf_converter_template.js — Canonical Puppeteer PDF conversion script
  • assets/design_checklist.md — Pre-export quality gate checklist

Read these when needed during the workflow — they are not loaded automatically.

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