06 motion design ad

Skill pixelab-ch/higgsfield-skills/skills/06-motion-design-ad

Model-aware Claude Agent Skills for AI image & video generation on Higgsfield — 15 creative skills with opt-in MCP generation. Reworked from beshuaxian/higgsfield-seedance2-jineng.

Install

npx -y skills add pixelab-ch/higgsfield-skills --skill 06-motion-design-ad

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Crafts high-converting motion design advertisement video prompts for software, SaaS, apps, and tech companies on Higgsfield, then routes to the best model (marketing_studio_video primary, seedance_2_0 fallback). Use when the user wants a software product ad, SaaS promo, app launch video, tech demo, UI showcase, startup video, motion graphics ad, or any software/tech promotional video. Handles text-to-video (default) and optional image-to-video with full prompt assembly, model selection, and parameter validation.

SKILL.md

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Higgsfield Motion Design Ad Skill

What this skill does

Crafts production-ready motion design advertisement prompts for software and tech companies and routes them to the best Higgsfield model for high-converting output. On request, it assembles the full parameter set, surfaces the credit cost, and — after explicit user confirmation — generates the asset via the opt-in generation flow. Text-to-video is the default path; image-to-video is conditional on the user supplying a reference image.

Model routing

Primary and fallback video models

	marketing_studio_video (primary)	seedance_2_0 (fallback)
Rationale	Dedicated marketing pipeline; optimised for ad formats	Genre/mode control + image/video reference roles
Resolution	`480p`, `720p`, `1080p`	`480p`, `720p`, `1080p` (default `720p`)
Aspect ratios	`auto`, `21:9`, `16:9`, `4:3`, `1:1`, `3:4`, `9:16`	`auto`, `21:9`, `16:9`, `4:3`, `1:1`, `3:4`, `9:16`
Duration	4–15 s (continuous range)	4–15 s (continuous range)
Extra params	`generate_audio` bool; optional `folder_id`, `width`, `height`, `hook_id`, `setting_id`, `ad_reference_id`	`mode` {`std`, `fast`}; `genre` {`auto`, `action`, `horror`, `comedy`, `noir`, `drama`, `epic`}
Media roles	`avatars`, `image`, `start_image`, `end_image`	`image`, `start_image`, `end_image`, `video`, `audio`

Routing rule: Use marketing_studio_video by default — it is the dedicated ad pipeline and supports audio generation via generate_audio. Fall back to seedance_2_0 only when (1) the primary model is unavailable, or (2) the user needs genre-tagged output or a video/audio reference role not available on the primary. If falling back, inform the user of the switch and which capabilities are different. Never switch silently.

MODEL-06 directive: If a parameter is rejected at generation time, call higgsfield:models_explore with the target model name to re-verify the live schema. Full parameter tables: references/model-specs.md.

Per-platform aspect ratio

Quick rule: 9:16 for TikTok / Reels / Shorts; 16:9 for YouTube and LinkedIn; 1:1 for Instagram feed. Full per-platform table: references/model-specs.md.

Prompt-building workflow

Gather intent — Confirm: product category (SaaS, mobile app, dev tool, B2B platform), target platform, aspect ratio, desired duration, and brand tone (dark premium, clean minimal, neon cyber, etc.).
Select model — Apply the routing table above. Choose marketing_studio_video by default; select seedance_2_0 only when a routing trigger applies.
Build the prompt — Use the craft principles in the references below:
- Opening 2-second hook from references/hooks.md
- Motion style, visual hierarchy, typography, transitions from references/motion-craft.md
- Worked example prompts by product category and platform from references/examples.md
Present for review — Show the assembled prompt and all parameters to the user for review and refinement before any generation call.

Opt-in generation

Generation costs Higgsfield credits and requires explicit user confirmation before any generate call is made. This skill never auto-generates.

Full step-by-step flow (confirmation gate, balance/cost surface, generate → poll → display): ../../shared/generation-flow.md

This skill's primary model: marketing_studio_video

Audio: marketing_studio_video supports a generate_audio boolean. Surface this option to the user — enabling it may affect credit cost.

Media upload: Conditional — only when the user supplies a start_image, end_image, or other reference for image-to-video. This skill is NOT a mandatory-I2V skill; T2V is the default path. When a reference image is provided, run the higgsfield:media_upload → higgsfield:media_confirm atomic pair first.

Tool signatures: ../../shared/mcp-tools.md

Reference materials

File	Contents
references/model-specs.md	Per-model parameter tables, aspect ratios, durations, routing rationale for marketing_studio_video and seedance_2_0
references/motion-craft.md	Visual style library (12 styles), typography motion guide, device showcase techniques, transition library, sound design principles
references/hooks.md	2-second hook framework with 12 proven tech-ad hooks and prompt phrasing templates
references/examples.md	Master template + 5 full example prompts by product category (SaaS dashboard, mobile app, AI/data, dev tool, B2B enterprise)