Swot analysis

Skill phuryn/pm-skills/pm-product-strategy/skills/swot-analysis

Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position.From its SKILL.md

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SKILL.md

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SWOT Analysis

Metadata

Name: swot-analysis
Description: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations.
Triggers: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment

Instructions

You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.

Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning.

Input Requirements

Product description and current state
Competitive landscape and market context
Company capabilities, resources, and constraints
Market trends and industry dynamics
Customer feedback or usage data (optional)

SWOT Analysis Framework

1. Strengths (Internal, Positive)

What internal capabilities and advantages do we have?

Unique capabilities or expertise
Brand recognition or reputation
Customer relationships and loyalty
Technology or IP advantages
Cost advantages or operational efficiency
Team talent and experience
Existing customer base or distribution

2. Weaknesses (Internal, Negative)

What internal limitations or gaps do we have?

Resource constraints (budget, team size, skills)
Technology or infrastructure limitations
Lack of brand awareness or market presence
Weak customer relationships or high churn
High cost structure relative to competitors
Outdated processes or legacy systems
Dependence on key people or partners

3. Opportunities (External, Positive)

What external trends or market dynamics could we leverage?

Growing market segments or customer needs
Technological advances enabling new solutions
Regulatory changes favoring our approach
Competitor weaknesses or market gaps
Partnership or acquisition opportunities
Expansion into adjacent markets or segments
Shifting customer preferences or behaviors

4. Threats (External, Negative)

What external factors could negatively impact us?

Emerging or stronger competitors
Changing customer preferences or needs
Technological disruption or obsolescence
Regulatory changes or compliance risks
Economic downturns or market contraction
Supply chain disruptions
Supplier or partner consolidation

Output Process

Identify 5-7 strengths (be honest about competitive advantages)
List 5-7 weaknesses (avoid minimizing; focus on addressable gaps)
Map 5-7 opportunities (prioritize by market size and alignment)
Flag 5-7 threats (assess probability and impact)
Cross-reference analysis for strategic insights:
- How do we leverage strengths to capture opportunities?
- How do we shore up weaknesses to mitigate threats?
- Which opportunities can overcome weaknesses?
- Which threats could exploit weaknesses?
Develop 3-5 strategic recommendations
Prioritize actions and owners
Identify metrics to track progress

Strategic Applications

Build: Double down on strengths + opportunities
Defend: Fortify weaknesses + mitigate threats
Pivot: Explore opportunities that change the competitive dynamic
Exit: If too many threats and weak competitive position

Notes

SWOT is internal to external assessment
Context matters: compare against competitors and industry standards
Update SWOT quarterly or when market conditions change
Use SWOT to inform product roadmap, partnerships, and resource allocation
Opportunities and threats should consider both current and emerging dynamics

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most research analysis skills give in 693 tokens

Counted across 1,213 of the 2,113 authors here whose files we hold, read 2026-09-06

Cite sources for every important claimin 47 of 1213, across 38 files
Separate facts from inferences and recommendationsin 21 of 1213, across 12 files
Write findings to a markdown filein 19 of 1213
Label every insight with a confidence levelin 18 of 1213, across 8 files
Read product marketing context before asking questionsin 18 of 1213, across 8 files
Rank themes by frequency and intensityin 16 of 1213, across 6 files
Establish research mode before proceedingin 16 of 1213, across 6 files
Segment survey responses by customer tier or tenurein 16 of 1213, across 6 files
Categorize support tickets before analyzingin 16 of 1213, across 6 files
Weight research sources from the last twelve monthsin 16 of 1213, across 6 files
Use at least five data points per segmentin 15 of 1213, across 5 files
Extract verbatim quotes for all research findingsin 15 of 1213, across 5 files

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.