Website seo
Search-visibility essentials for a website — robots.txt, XML sitemaps, canonical URLs, redirects, meta robots, heading hierarchy, internal linking, and JSON-LD structured data. Use when auditing or improving how crawlers and AI agents discover and index a site.From its SKILL.md
npx -y skills add paulgrape/skill-auditor --skill website-seoAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 0 stars0 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
SKILL.md
1.7 KB, 355 tokens by cl100k_base, as published. Nobody here has run it
Website SEO
Search visibility — robots, sitemaps, canonicals, structured data. Curated from the Website Specification — SEO (CC BY 4.0).
Required
- Use correct HTTP redirects: 301/308 for permanent moves, 302/307 for temporary; never chain more than necessary.
- Every page needs an explicit, correct indexing policy — default
index, followon public pages,noindex/X-Robots-Tagon staging, admin, or thin content. - Headings form a nested outline. Never skip levels; never use headings for visual styling alone.
Recommended
robots.txtat the site root (RFC 9309).- XML sitemap listing canonical URLs; use a sitemap index above 50,000 URLs.
- Keep URLs lowercase, hyphenated, descriptive, and shallow — treat them as a public API.
- Server-side render primary content and metadata so it is in the initial HTML response.
- Internal linking to signal topical importance.
- JSON-LD structured data using the schema.org vocabulary.
- Breadcrumbs, marked up as
BreadcrumbListJSON-LD.
Avoid
- Soft 404s — a "not found" page that returns
200 OK.
Example JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Title",
"author": { "@type": "Person", "name": "Name" }
}
</script>
Full item list and rationale: https://specification.website/checklist/
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.