Tiktok shop

TikTok Shop Seller Center Operations

Version

• Version: 2026-03-10
• Last verified: 2026-03-10
• Status: active

Prerequisites

• A browser profile logged into TikTok Shop seller center for each store
• One profile per store (TikTok binds sessions to region; wrong profile → auto-redirect)
• Store credentials if re-login needed (check workspace TOOLS.md or secrets/ for encrypted credentials)

Entry Points

Region	URL
🇯🇵 Japan	https://seller-jp.tiktok.com
🇺🇸 US	https://seller-us.tiktok.com
🇬🇧 UK	https://seller-uk.tiktok.com
Cross-border	https://seller.tiktokglobalshop.com

Terminology

Treat these as different things:

• LIVE & video analytics = the analytics module under Analytics, reached at /compass/live-analysis
• Live Dashboard = the live-room dashboard for an ongoing session, typically entered from an ongoing-live card or a dedicated LIVE dashboard button

Do not collapse these terms. If a task asks for analytics tables, metric configuration, traffic-source breakdown, historical live-session rows, or summary KPIs, go to LIVE & video analytics first. If a task asks for the actual live-room dashboard during an ongoing stream, open Live Dashboard from the relevant live-session entry point.

Login Readiness

Before any dashboard/menu/data task, first confirm the profile is already logged in.

If you see login, captcha, SMS, or human verification:

• Treat it as a login blocker, not a normal navigation problem
• Stop early and report the blocker
• Ask for human intervention when needed
• If phone login is used, first confirm whether the country/region code is selected from a dropdown; use the correct code for that site/account instead of guessing
• After human verification is completed, resume the unfinished task from the current logged-in state instead of redoing the whole exploration from scratch

Do not spend the task budget exploring alternate login flows unless the user explicitly asked for a login task.

⚠️ seller.tiktokglobalselling.com is expired/parked — do NOT use it.

These regional URLs auto-redirect to seller.tiktokshopglobalselling.com?shop_region=XX after login.

If not logged in, authenticate with phone + password. May require captcha + SMS code.

Phone region code may be a dropdown/select control instead of a free-text input. For JP/US/other regional seller centers, choose the correct region code shown by the login UI for that account. Do not guess the code.

When the region code control is a selector:

1. Click the region-code area on the left side of the phone field (for example JP +81)
2. Wait for the country/region list to open
3. Select the correct country/region code from the list
4. Confirm the phone field now shows the selected code before typing the phone number

After page loads, verify store name in top-right to confirm correct region.

Page Layout

Top Navigation Bar (right side, left → right)

[Help/学習センター] [Customer Service 🎧] [Messages ✉️] [Profile 👤]

• Help: Learning center, help docs
• Customer Service: Buyer-seller live chat system (opens NEW tab — see below)
• Messages: Platform notifications / announcements (not buyer chat)
• Profile: Account settings, store switcher

Left Sidebar

Many left-sidebar menus expand on hover. Do not assume a direct click or guessed URL is enough.

Common top-level areas include Home, Products, Orders, LIVE & video, Analytics, Account Health, Compliance, and Finance, but labels and permissions may vary by region/account.

For concrete menu maps and currently observed submenu structures, read the reference files instead of hard-coding assumptions from this SKILL.md.

Core Operations

1. Dashboard Data Pull

1. Navigate to Home page
2. Capture today's snapshot: GMV, orders, visitors, pending items
3. Switch time range (7d / 30d) for trend data
4. Key metrics:

LIVE & video analytics recognition notes:

• In Analytics → LIVE & video analytics, the traffic-source area may include an Impressions column. Treat this as an exposure-related metric. If only shares/distribution are visible and not an absolute count, report it as a partial / substitute exposure metric, not “missing”.
• In Analytics → LIVE & video analytics, trend charts may render as Canvas. If the chart is visibly present but text values are not extractable, report “chart exists but point values were not extracted” — do not say the trend chart is missing.

Category	Metrics
Revenue	GMV (total), GMV by channel (LIVE / Product Card / Videos)
Orders	Order count, SKU count, items sold
Customers	Customer count, AOV (average order value)
Traffic	Visitors, page views
Operations	Pending shipment, pending returns, low stock count
Health	Store health score, product rating

1A. Live Room Dashboard Monitoring

Use this path only when the task is to monitor a currently ongoing live room from inside the room dashboard.

1. Open Analytics → LIVE & video analytics
2. Find Ongoing LIVE streams
3. Identify the active account card
4. Click LIVE dashboard
5. Monitor the room-level dashboard at a URL like /workbench/live/overview?room_id=...

For this monitoring workflow:

• Treat outer Seller Center analytics as entry discovery only
• Treat the room-level Live Dashboard as the formal monitoring surface
• Prefer 1-2 minute polling loops for current viewers, GMV, GMV/hour, items sold, comment rate, follow rate, and warning states
• If the task needs detailed rules, event framing, or output structure, read references/live-room-dashboard-monitoring-2026-03-10.md

2. Customer Service Center (客服中心)

⚠️ This is the buyer-seller chat system. NOT the Messages/notification inbox.

Location: Top nav bar → icon between Help and Messages (headphone/chat icon)

Critical: clicking opens a NEW browser tab. You must switch to it:

1. Click the Customer Service icon
2. browser(action="tabs", profile="<profile>")           → list all tabs
3. Find the new tab (URL contains /chat/)
4. browser(action="focus", profile="<profile>", targetId="<new_tab_id>")
5. browser(action="snapshot", profile="<profile>", targetId="<new_tab_id>")

The CS page URL pattern: https://seller.tiktokshopglobalselling.com/chat?shop_region=XX

The CS page shows:

• Agent role assignment
• Today's session count (⚠️ shows only YOUR count, not team total)
• 24h response rate & satisfaction rate (⚠️ main page shows "-", check Analytics for actual values)
• Conversation list with last messages

🔴 Critical: Default View Shows Only YOUR Conversations

⚠️ Default filter shows only YOUR conversations. To see ALL:

1. Find the "客服消息" (CS Messages) filter — default is "我" (Me)
2. Click the dropdown arrow next to it
3. Click "全选" (Select All) to see conversations from ALL customer service agents
4. Also set status filter to "全部" (All) instead of default "紧急" (Urgent)
5. This is critical — otherwise you'll miss messages handled by other agents

📊 Key Metrics Locations

Data Needed	Where to Find
Team workload (all agents)	Main CS page → Select All agents
Response rate	Click "查看详情" → 聊天概览 tab
Satisfaction rate	Click "查看详情" → 聊天概览 tab
Backlog (unreplied)	Status filter → 未回复
Urgent chats	Status filter → 紧急
Unassigned chats	Tab → 未分配
Per-agent stats	Click "查看详情" → 全部聊天 → filter by 客服专员

📖 Reference Files

For detailed, region-specific CS system documentation, see:

• JP: references/jp-customer-service-system-2026-03-09.md
• US: references/us-customer-service-system-2026-03-09.md (needs verification)
• General: references/customer-service-system-2026-03-09.md

⚠️ Guardrails

• ❌ Never reply to buyer messages — observe only
• ❌ Never send messages or create tickets
• ❌ Never assign conversations or modify tags
• ❌ Never use automation tools
• ✅ Only browse, view, search, and read analytics

3. Product Management

Left sidebar → usually enter from Products. Prefer hover first if the sidebar supports flyout submenus. Use the reference files for current submenu names.

4. Order Management

Left sidebar → usually enter from Orders. Prefer hover first if the sidebar supports flyout submenus. Use the reference files for current submenu names.

5. Analytics Deep Dive

Left sidebar → usually enter from Analytics. Prefer menu entry over guessed URLs; direct URL guessing may return 404.

6. Store Health (PEAKS Framework)

Left sidebar → Account Health. TikTok's PEAKS framework:

• Premium Products — inventory, listing quality, reviews, brand auth
• Engaging Content — video/live performance metrics
• Active Selling — listing frequency, promotion participation
• Key Service — response rate, shipment speed, return handling
• Satisfaction — ratings, complaints, violations

Each metric shows: your value, benchmark, status (Issue / High-impact / Platform-endorsed / Exceeds)

Multi-Store Operations

When managing multiple regional stores:

1. Each store MUST use its own dedicated browser profile
2. Never reuse a profile across stores — TikTok cookies bind to one region
3. Verify store name/region after every page load
4. Currency differs by region ($ for US, ¥/円 for JP, £ for UK) — never mix in reports

Report Output

Write reports to workspace memory: memory/YYYY-MM-DD-tiktok-{region}-{topic}.md

Standard format:

# TikTok Shop {Region} — {Topic}
**Date:** YYYY-MM-DD
**Store:** {Store Name}

## Today's Snapshot
| Metric | Value | vs Yesterday |
|--------|-------|-------------|
| GMV | ... | ... |
...

## 7-Day Summary
...

## Action Items
### 🔴 Urgent (24h)
### 🟡 This Week
### 🟢 Long-term

Common Pitfalls

Pitfall	Solution
Wrong store loaded	Verify store name in top-right after page load
Customer Service opens new tab	Use browser tabs → browser focus to switch
Session expired	Check for login redirect; do a login check first
Captcha / SMS / human verification	Human intervention required
Data shows 0 early in day	TikTok updates data with delay; note the data refresh timestamp
Redirected to wrong region	Wrong browser profile; switch to correct one
tiktokglobalselling.com shows GoDaddy	Domain expired; use seller-{region}.tiktok.com instead
seller.tiktokshop.com connection error	Wrong domain; use seller-{region}.tiktok.com

References

Use reference files as the changeable layer. Read the smallest relevant one instead of loading everything.

Reference Guide

If the task is about...	Read this file first	Role / status
Store/profile mapping, entry URL, credential file, environment setup	references/kosbling-config.md	Core Kosbling environment reference
US seller center menu structure and navigation discovery	references/us-seller-center-menu-map-2026-03-09.md	US navigation map
US "I need metric X, where do I check it?"	references/us-what-to-check-where-2026-03-09.md	US task-routing cheat sheet
LIVE & video analytics metrics, configurable columns, and analytics entry rules	references/live-dashboard-metrics-2026-03-10.md	Core LIVE analytics reference
Ongoing live-room monitoring from inside the room dashboard	references/live-room-dashboard-monitoring-2026-03-10.md	Core room-monitoring reference
Customer service system basics that are likely reusable across regions	references/customer-service-system-2026-03-09.md	General CS reference, derived from observed flows
Japan customer service page structure and filters	references/jp-customer-service-system-2026-03-09.md	JP-specific CS reference
United States customer service page structure	references/us-customer-service-system-2026-03-09.md	US-specific CS draft; verify live before relying on details

Selection Rules

• For environment / profile choice, start with kosbling-config.md.
• For navigation / menu discovery, start with the region menu map.
• For LIVE & video analytics tasks, start with live-dashboard-metrics-2026-03-10.md.
• For ongoing live-room monitoring inside the room dashboard, start with live-room-dashboard-monitoring-2026-03-10.md.
• For customer service tasks, read the general CS reference first, then the region-specific file if the task is JP or US.
• Treat files marked draft / needs verification as hints, not ground truth.
• Keep task-specific reporting rules in workspace task docs, not in this skill, unless they generalize across TikTok Shop work.

Human Verification Recovery

When a task is blocked by captcha, SMS, or manual verification:

1. Stop and report the blocker clearly
2. Wait for human completion
3. Then continue the unfinished task from the current state

For one-shot browser sub-tasks, prefer spawning a fresh follow-up task after human completion. Use sessions_send only when the original browser worker is intentionally persistent and still active.

Guardrails

• ❌ Never reply to buyer messages without explicit user permission — observe only
• ❌ Never modify product listings without explicit instruction
• ❌ Never cancel or modify orders
• ❌ Never change store settings or account configuration