Optin funnel
Turn Claude into a full-stack sales funnel architect. Build high-converting funnels with optimized UI/UX, page speed, mobile responsiveness, and deploy to any platform.
npx -y skills add ominou5/funnel-architect-plugin --skill optin-funnelAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
What its author says it does
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Builds a 2-page opt-in / lead generation funnel. Captures email addresses in exchange for a lead magnet (PDF, checklist, template, video, etc.). Use when the goal is to grow an email list.
SKILL.md
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Opt-In Funnel
The simplest and most common funnel type. Two pages: a squeeze page and a thank-you page.
Funnel Flow
Traffic → Squeeze Page → Thank You Page
│ │
[Email Form] [Deliver Lead Magnet]
[Upsell / Next Step]
Pages
Page 1: Squeeze Page
Purpose: Capture the visitor's email in exchange for a lead magnet.
Required Elements:
- Headline — Benefit-driven, focused on the lead magnet value
- Sub-headline — Specificity about what they'll get
- Lead magnet visual — Image/mockup of the PDF, checklist, etc.
- 3–5 bullet points — What's inside the lead magnet
- Opt-in form — Email field + CTA button (name field optional)
- Social proof — Number of subscribers or a mini-testimonial
- Privacy line — "We respect your privacy. Unsubscribe anytime."
CTA Examples:
- "Get My Free [Lead Magnet Name] →"
- "Download the [Number]-Step [Topic] Now"
- "Send Me the Free Guide"
- "Yes, I Want the Checklist!"
What to REMOVE:
- Navigation menu (no escape routes)
- Multiple CTAs competing for attention
- Long-form copy (this is a squeeze page, not a sales page)
- Pricing or payment-related content
Page 2: Thank You Page
Purpose: Deliver the lead magnet and introduce the next step.
Required Elements:
- Confirmation message — "Check your email for [Lead Magnet]"
- Inline delivery — Direct download link (don't rely solely on email)
- Next step CTA — Introduce a related offer, webinar, or content
- Social share buttons — "Share this with a friend who needs it"
Optional upsells:
- Low-ticket offer ($7–$27 tripwire)
- Webinar registration
- Free trial of main product
- Join a community/group
Conversion Benchmarks
| Metric | Good | Great | Elite |
|---|---|---|---|
| Opt-in rate | 25% | 35% | 50%+ |
| Email open rate (welcome) | 40% | 55% | 70%+ |
| Thank-you page CTA click | 10% | 20% | 30%+ |
Lead Magnet Ideas by Niche
| Niche | Lead Magnet Ideas |
|---|---|
| Marketing | "The 7-Step Facebook Ad Template" |
| Health | "5-Day Meal Plan PDF" |
| Finance | "Monthly Budget Spreadsheet" |
| SaaS | "Free ROI Calculator" |
| Real Estate | "Home Buyer's Checklist" |
| Coaching | "The Goal-Setting Worksheet" |
| E-commerce | "10% Off Your First Order" |
A/B Test Recommendations
- Headline — Test problem-focused vs. solution-focused
- CTA button color — Test accent color vs. green
- Form fields — Test email-only vs. name + email
- Lead magnet name — Test different framing angles
- Social proof — Test with vs. without subscriber count