Funnel strategy

Skill ominou5/funnel-architect-plugin/skills/funnel-strategy

Turn Claude into a full-stack sales funnel architect. Build high-converting funnels with optimized UI/UX, page speed, mobile responsiveness, and deploy to any platform.

Install

npx -y skills add ominou5/funnel-architect-plugin --skill funnel-strategy

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What its author says it does

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High-level funnel strategy skill. Helps define the funnel's goal, target audience, price point, traffic source, and overall conversion path before any code is written. Use this FIRST before selecting a funnel type.

SKILL.md

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Funnel Strategy

Before building anything, define the strategy. A funnel without strategy is just a collection of pages.

Discovery Questions

Ask the user these questions (skip any they've already answered):

1. Business Model

What are you selling? (Product, service, course, SaaS, membership, etc.)
What is the price point? (Determines funnel complexity)
- < $50 → Simple opt-in or tripwire funnel
- $50–$500 → Direct response or webinar funnel
- $500–$2,000 → Webinar or challenge funnel
- $2,000+ → Application funnel or multi-step sales process

2. Target Audience

Who is your ideal customer? (Demographics, psychographics)
What is their #1 pain point?
What have they tried before that didn't work?
What would success look like for them?

3. Traffic Source

Where will traffic come from?
- Paid ads (Facebook, Google, YouTube) → Need strong above-the-fold hook
- Organic/SEO → Need content-rich pages with SEO optimization
- Social media → Need share-friendly design and social proof
- Email list → Can be more direct with the offer
- Affiliate/JV → Need strong affiliate tools page

4. Conversion Goal

What is the primary action you want visitors to take?
- Email opt-in → Lead gen funnel
- Purchase → Sales funnel
- Book a call → Application funnel
- Register for event → Webinar/challenge funnel
- Start free trial → SaaS funnel

5. Assets Available

Do you have existing copy, testimonials, case studies?
Do you have brand guidelines (colors, fonts, logos)?
Do you have product images or videos?
Do you have an existing email provider?

Strategy Output

After discovery, produce a Funnel Blueprint with:

FUNNEL BLUEPRINT
================
Goal: [Primary conversion goal]
Funnel Type: [Recommended type]
Pages: [List of pages in order]
Traffic → [Entry page] → [Value page] → [Conversion page] → [Thank you]
Price Point: [Amount]
Lead Magnet: [What you're offering for free]
Key Objections: [Top 3 objections to address]
Urgency Mechanism: [Deadline, scarcity, or exclusivity angle]
Success Metric: [Target conversion rate]

Price Point → Funnel Type Matrix

Price	Recommended Funnel	Pages	Complexity
Free (lead gen)	Opt-in	2	Low
$1–$47	Tripwire	3–4	Low
$47–$297	Direct Response	3–5	Medium
$297–$997	Webinar	4–6	Medium
$997–$2,997	Challenge	5–8	High
$2,997+	Application	4–6	High
Recurring	SaaS / Membership	4–6	High
Physical products	E-commerce	3–5	Medium