Funnel copy

Funnel Copy Skill

Comprehensive copywriting reference for every funnel element.

Headline Formulas

Benefit-Driven

1. How to [Desired Result] Without [Pain/Effort]
2. The [Number]-Step System to [Result] in [Timeframe]
3. [Number] [Audience Members] Are Already [Achieving Result]. Here's How to Join Them
4. What [Authority Figures] Know About [Topic] That You Don't
5. Stop [Frustrating Activity]. Start [Desired Activity] Instead
6. The Secret to [Result] That [Experts/Competitors] Don't Want You to Know

Curiosity-Driven

1. This [Small Change] Helped [Person/Company] [Achieve X Result]
2. Why [Conventional Wisdom] Is Dead Wrong (And What to Do Instead)
3. The [Unexpected Thing] That [Desirable Outcome]
4. [Surprising Statistic] — And What It Means for Your [Area]

Urgency-Driven

1. Days Left to [Get Benefit / Avoid Loss]
2. Last Chance: [Offer] Closes [Date]
3. Only [X] Spots Left for [Event/Offer]

CTA Copy Formulas

Pattern	Example
Get My [Asset]	Get My Free Template
Start [Verb]-ing	Start Saving Time Today
Yes, I Want [Result]	Yes, I Want More Leads
Claim [Offer]	Claim Your 50% Discount
Join [Number]+ [People]	Join 5,000+ Marketers
Unlock [Benefit]	Unlock Premium Features
Download [Specific Asset]	Download the Checklist
Show Me How	Show Me How to Scale

Benefit Stack Template

Here's Everything You Get:

✅ [Core Product/Service] — [What it does] .............. Value: $[X]
✅ [Bonus 1] — [What it does] ........................... Value: $[X]
✅ [Bonus 2] — [What it does] ........................... Value: $[X]
✅ [Bonus 3] — [What it does] ........................... Value: $[X]

Total Value: $[Sum]
Today's Price: $[Actual Price]

That's [X]% off the total value!

Objection Handlers

Price Objection

"I understand the investment feels significant. Consider this: [product] pays for itself when you [specific ROI scenario]. Our customers typically see [X result] within [timeframe]. Plus, with our [guarantee], there's zero risk."

Time Objection

"I get it — you're busy. That's exactly why we built [product] to take only [X minutes/hours]. Most of our customers set it up in [timeframe] and save [X hours] every [week/month] after that."

Trust Objection

"You might be wondering if this really works. Here's what [Customer Name] said after [timeframe]: '[specific testimonial quote]'. We've helped [number] [people/companies] achieve [result], and we back everything with a [guarantee]."

"I need to think about it"

"Totally fair. Here's what I'd suggest: [summarize the key benefit in one sentence]. The only thing that changes by waiting is [specific urgency — price increase, spots filling, etc.]. Either way, you're covered by our [guarantee]."

Email Subject Line Formulas

1. [First Name], you left something behind...
2. Quick question about [topic]
3. This changed everything for [customer]
4. [Number] minutes to [result]?
5. Don't open this email (unless you want [result])
6. Re: your [topic] question
7. [Mutual connection] suggested I reach out
8. The [topic] mistake that's costing you [amount]