Evergreen webinar funnel

Evergreen Webinar Funnel

Take a proven live webinar and run it on autopilot 24/7.

Flow

Traffic → Registration → Watch Page (simulated live) → Offer Page → Checkout

Page	Purpose
Registration	Capture email, pick a session time
Watch Page	Pre-recorded video with live-like UI
Offer Page	Present offer — appears mid/post webinar
Checkout	Payment capture

Registration Page Requirements

• Multiple session times — "Pick the best time": next 15 min, next hour, tomorrow 10am, tomorrow 7pm
• "Just in time" framing — "Your session starts in 14 minutes"
• Countdown to session — builds urgency to attend
• SMS/email reminder option

Watch Page "Live" Elements

• Chat simulation (optional — pre-loaded messages)
• "X people watching now" counter
• No scrub bar — video plays linearly like a live session
• CTA appears at offer point — typically 40–60 min in
• Time-limited replay (24–48 hours)

Session Schedule Pattern

// Generate "next available" sessions
function getNextSessions() {
  const now = new Date();
  return [
    { label: 'Starting in 15 minutes', time: addMinutes(now, 15) },
    { label: 'Today at ' + formatTime(addHours(now, 1)), time: addHours(now, 1) },
    { label: 'Tomorrow at 10:00 AM', time: nextDayAt(10) },
    { label: 'Tomorrow at 7:00 PM', time: nextDayAt(19) },
  ];
}

Email Sequence

Email	Timing	Purpose
Confirmation	Immediately	Session time + calendar link
Reminder 1	1 hour before	"Your session starts soon"
Reminder 2	5 min before	"We're going live — join now"
Replay	+4 hours after session	"Missed it? Watch the replay"
Offer Reminder	+24 hours	Social proof + expiring offer
Last Chance	+48 hours	"Replay expires tonight"

Conversion Benchmarks

Metric	Target
Registration rate	> 30%
Show rate (reg → watch)	> 35%
Watch > 50% of video	> 50% of attendees
Webinar → offer page	> 20%
Offer → purchase	> 5%
Overall reg → purchase	> 2%

Ethical Guidelines

• Be transparent that it's pre-recorded (or avoid claiming it's live)
• Don't fake chat messages from real people
• Honor any "limited time" offers — don't show them again after expiry
• Give genuine replay access as promised