Apple store submit
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Handle Apple App Store rejection emails end-to-end β parse rejection reasons, create a fix plan, implement code changes (privacy strings, entitlements, sandbox), navigate App Store Connect to update metadata, and resubmit. Use when an app receives a rejection or when preparing a first-time submission.
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SKILL.md
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π€ Auto-generated by weekly-pattern-learner Β· App Store rejection handling workflow observed in FocusNotch App Store session, Jun 2026 (92 user turns covering rejection β plan β code fixes β metadata β resubmit)
Apple App Store Submission & Rejection Handling
Overview
Parse Apple rejection feedback, implement targeted fixes, update App Store Connect metadata, and resubmit β covering the complete cycle from rejection email to approved build.
When to Use
- Apple review team sends a rejection email
- App fails automated pre-review checks (binary rejected at upload)
- Preparing metadata for first-time submission (screenshots, keywords, privacy labels)
- Resolving App Store Connect errors before submitting for review
Workflow
1. Parse the Rejection
Read the full rejection email. Extract and list:
- Guideline numbers violated (e.g., 2.1, 4.2.0, 5.1.1)
- Code-level issues β missing entitlements, incorrect privacy strings, sandbox violations
- Metadata issues β wrong screenshot sizes, subtitle policy, keyword stuffing
- UX issues β crashes described by reviewer, broken flows, missing functionality
Create a numbered fix plan: one item per rejection point, with the type of fix needed.
2. Classify Fixes by Type
| Type | Location |
|---|---|
| Privacy usage strings missing | Info.plist |
| Entitlement missing/wrong | <AppName>.entitlements |
| Crash or broken feature | Source code |
| Screenshots wrong size/content | App Store Connect |
| Keywords/subtitle/description | App Store Connect |
| Build number conflict | Xcode + App Store Connect |
3. Implement Code Fixes
Privacy permission strings (Info.plist):
<key>NSMicrophoneUsageDescription</key>
<string>Used for voice input during focus sessions.</string>
<key>NSCalendarsUsageDescription</key>
<string>Used to sync tasks with your calendar.</string>
Entitlements (<AppName>.entitlements):
<key>com.apple.security.app-sandbox</key>
<true/>
<key>com.apple.security.network.client</key>
<true/>
<key>com.apple.security.files.user-selected.read-write</key>
<true/>
Sandbox violations β remove NoEscapeBlock patterns, replace deprecated APIs, use only sandboxed file access via Security-Scoped Bookmarks when needed.
4. Build and Archive
# Clean build
xcodebuild clean \
-scheme <AppName> \
-destination 'generic/platform=macOS'
# Archive
xcodebuild archive \
-scheme <AppName> \
-archivePath build/<AppName>.xcarchive \
-destination 'generic/platform=macOS'
# Export for App Store
xcodebuild -exportArchive \
-archivePath build/<AppName>.xcarchive \
-exportPath build/export \
-exportOptionsPlist ExportOptions.plist
Validate codesigning before upload:
codesign --verify --deep --strict --verbose=4 build/export/<AppName>.app
spctl --assess --verbose=4 build/export/<AppName>.app
5. Update App Store Connect Metadata
Navigate: My Apps β [App] β App Store tab
Common metadata fixes:
- App name: max 30 chars
- Subtitle: max 30 chars, no duplicate keywords from the title field
- Keywords: 100-char total limit, comma-separated, no spaces after commas
- Screenshots: exact pixel dimensions per device type (check Apple's current spec)
- Privacy Nutrition Labels: must accurately reflect data collected/linked to user
- Build selection: select the newly uploaded build before submitting
6. Write Reviewer Notes
In the submission form, fill Notes for Reviewer:
- Explain each rejection point and what was changed
- Reference specific guideline numbers: "Addressing 2.1 β added NSMicrophoneUsageDescription to Info.plist"
- If a feature requires special credentials to test, provide test account details
7. Submit and Track
- Upload via Xcode Organizer β Distribute App β App Store Connect
- In App Store Connect: select the new build, fill notes, Submit for Review
- Typical re-review: 24β48h
- If rejected again: respond in the Resolution Center thread (same case number)
- Escalate via Resolution Center for policy disagreements β do not open a new submission
Build Number Protocol
Apple rejects builds with a duplicate build number. Increment CFBundleVersion in Info.plist or Xcode target settings before every upload:
# Bump build number (e.g., 9 β 10)
xcrun agvtool new-version -all 10
Verification
- Every rejection guideline number has a corresponding fix in the plan
-
xcodebuild archiveexits 0 with no warnings about entitlements -
codesign --verifypasses - App Store Connect shows build status as "Ready to Submit"
- Reviewer Notes reference each changed item
- Build number is higher than any previously uploaded build