Optimizing aso seo
Skill ofcskn/mobile-automation-plugin/skills/optimizing-aso-seo
Optimizes App Store Optimization (ASO) strategy across all metadata fields for both Apple App Store and Google Play. Covers keyword research, competitor gap analysis, character-limit-aware copy, and screenshot caption alignment with Apple OCR indexing. Use when the user says "optimize keywords", "improve ASO", "keyword research", "improve ranking", or "write metadata". Use lenses/aso-optimizer.lens.md for AI-powered metadata generation per locale.From its SKILL.md
npx -y skills add ofcskn/mobile-automation-plugin --skill optimizing-aso-seoAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 2 stars2 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
SKILL.md
2.5 KB, as published. Nobody here has run it
Optimizing ASO/SEO
When to use
| Request | Action |
|---|---|
| "optimize keywords" | Run ASO optimizer lens for each locale |
| "keyword research" | Load aso-optimizer.lens.md, fill parameters |
| "write store description" | Use lens output, validate character counts |
| "competitor analysis" | Lens includes competitor gap analysis |
| "align screenshots with keywords" | Cross-reference keywords.txt with screenshot-designer.lens.md output |
Core ASO rules
iOS search surface (160 chars total)
- App Name (30) + Subtitle (30) + Keywords (100) = all indexed characters
- Description: 4,000 chars — NOT indexed — conversion copy only
- Do not repeat words across fields (Apple auto-indexes cross-field)
- Single words > phrases in keywords field
- No spaces after commas in keywords:
habit,streak,dailyNOThabit, streak, daily
Google Play search
- Title (30) + Short Description (80) = most weighted signals
- Full Description (4,000) IS indexed — include keywords 3-5× naturally
- What's New: 500 chars (NOT 4,000) — NOT indexed
Apple OCR screenshot indexing (since June 2025)
- Caption headlines on screenshots ARE indexed
- Align slide 1 headline with top keyword from keywords.txt
- Use
lenses/screenshot-designer.lens.mdto generate keyword-aligned caption brief
Process
- Load
lenses/aso-optimizer.lens.md - Fill parameters: app name, category, description draft, target locale, top 3 competitors
- Review output — especially keyword field (must fit in 100 chars, no spaces after commas)
- Write approved values to
.msd/metadata/{appId}/ios/{locale}/and.msd/metadata/{appId}/android/{locale}/ - Validate:
node skills/managing-store-metadata/scripts/validate-metadata.js {appId} - Repeat for each locale (run lens once per locale)
Locale-specific keyword research
Do not simply translate English keywords — research native-language search terms. Example: Turkish users search "alışkanlık takip" not "habit tracker". The aso-optimizer lens handles this automatically when given the target locale.