Klaviyo calendar

Brand scoping

Outputs live under ~/notes/Klaviyo/<brand>/<subfolder>/, where <brand> is resolved at run time from the connected Klaviyo account's organizationName attribute (via mcp__claude_ai_Klaviyo__klaviyo_get_account_details). For ExampleBrand, this resolves to ExampleBrand. If multiple brands are connected, ask Will which brand the current run is for.

/klaviyo-calendar

The agency monthly planning call, run as a skill. Lays out 30 days of campaign sends with theme, product, segment, hook — each slot is a one-line brief that feeds directly into /klaviyo-campaign when send-day comes.

Flow

1. Resolve the month + brand — default: next month for the connected Klaviyo brand. If unclear, ask.
2. Load brand context — ~/notes/[brand-slug]/brand-identity/ for voice + products. Read the product catalog so themes can hook real SKUs.
3. Pull last 60 days of campaigns — mcp__claude_ai_Klaviyo__klaviyo_get_campaigns. Note themes already covered. Avoid repeats within 30-day windows.
4. Pull the brand's product launch schedule + relevant holidays — read any [brand]/launches/ folder, plus check the month for ecom-relevant holidays (BFCM, Valentine's, Mother's/Father's Day, summer/winter seasons, regional events).
5. Decide send cadence — default: 2-3 sends per week (Tue / Thu / Sat). Adjust based on prior month's unsubscribe rate (>0.5% → cut a send; <0.2% → consider adding one).
6. Slot the month — for each send-day, pick a theme + product + segment + hook from the brand's tactical palette. Mix:
   • Promotional (~30%) — direct sales push, discount, bundle
   • Educational (~30%) — how-to, comparison, behind-the-scenes
   • Social proof (~20%) — UGC, reviews, case studies
   • Story / brand (~20%) — founder, mission, values, narrative
7. Apply segment rotation — don't send everything to the master list. Mix: full list, engaged-30d, VIPs, recent-buyers, lapsed. Rotation ensures no segment gets fatigued.
8. Write the calendar — ~/notes/Klaviyo/<brand>/calendar/YYYY-MM.md.
9. Print summary — month table + the suggested first send for the week, with a one-line prompt to feed straight into /klaviyo-campaign.

Calendar output structure

# Klaviyo Calendar — [brand] — [Month Year]

**Cadence:** N sends/week (Tue/Thu/Sat default)
**Master rotation:** promotional 30% / educational 30% / social proof 20% / brand 20%
**Avoid themes:** [list themes used in last 60 days]
**Holidays/launches in scope:** ...

## Schedule

| Date | Day | Theme bucket | Theme | Product | Segment | Hook | `/klaviyo-campaign` prompt |
|---|---|---|---|---|---|---|---|
| YYYY-MM-DD | Tue | promotional | ... | ... | engaged-30d | ... | "..." |
| YYYY-MM-DD | Thu | educational | ... | ... | full-list | ... | "..." |
| ... |

## Week-by-week rationale

### Week 1
- ...

### Week 2
- ...

What this skill does NOT do

• Does not auto-create campaigns — each slot is a brief Will runs through /klaviyo-campaign on the send-day. Calendar = plan, not execution.
• Does not lock the schedule — slots can be moved, swapped, or cut as the month plays out. Calendar is a starting point, not a contract.
• Does not include SMS-only sends — bundle SMS into the email slot where the segment supports it.

Failure modes

• No brand product catalog → ask Will to point at the product list or run the brand discovery first.
• Prior 60 days has heavy theme overlap (already covered everything) → surface and ask if it's time to introduce a new theme bucket (e.g., add an educational series, run a UGC campaign).
• High unsubscribe rate (>0.5% in prior 30 days) → recommend cadence reduction before slotting the new month.

Cadence

Run monthly, ideally 5-7 days before the new month starts. Pair with /klaviyo-weekly for the in-flight feedback loop.