Onboard

onboard

The front door to Growth OS. One command turns a raw business URL into a working Growth OS: a persistent context hub, a set of connected data sources, and a first growth audit — with a plain-language explanation of what each step found and what to do about it.

What it does

onboard is an orchestrator. It doesn't do the heavy lifting itself — it sequences the three foundational skills in the right order and keeps the user oriented between them:

1. context — read the URL, draft a first-pass positioning (USP/UVP/ICP), and confirm it with the user. Writes .agents/product-marketing.md.
2. connect — figure out which data sources the user can wire up right now (zero-approval) versus which need a lead-time approval, and walk them through the fast ones first.
3. audit — run the growth audit against whatever is connected, plus the always-available checks (SEO, page speed, GEO), and write findings back to the hub.

Then it hands off: a short "here's what I found, here's what's worth doing first" summary.

When to use

• The user is running Growth OS for the first time in a repo/project.
• Someone gives you a business URL and expects Growth OS to "take it from here."
• A returning user wants to re-baseline a business (new site, new positioning, new quarter).

If the hub already exists and the user only wants one piece (just re-run the audit, just connect one account), skip straight to that skill instead of the full flow.

Inputs

• Business URL (required). The homepage is enough. If the user gives a deeper page (pricing, product), use it — more signal.
• Optional: a one-line description of the business, if the site is thin or gated.

If no URL is provided, ask for one before doing anything. Everything downstream keys off it.

Steps

1. Confirm the target. Echo the URL back and state what you're about to do: build a context file, connect data sources, run an audit. Set the expectation that this takes a few passes and that nothing gets published or changed on their site — Growth OS is read-side.

2. Check for an existing hub. Look for .agents/product-marketing.md.

   • If missing → this is a true first run. Continue to step 3.
   • If present → tell the user Growth OS is already set up here. Offer: refresh context, re-run the audit, or connect more accounts. Don't silently overwrite anything.

3. Delegate to context. Hand off the URL. context runs its batched interview (pre-filled from the URL, user confirms), and writes the hub. Wait for it to finish and confirm the positioning is captured before moving on — the audit and every downstream skill reads from this file.

4. Delegate to connect. Now that we know the business, wire up data. connect scans .env for existing keys, splits sources into 🟢 start-now versus 🔴 needs-approval, and walks the user through the fast ones (GA4, Search Console, MailerLite, PageSpeed) first. Make it clear the 🔴 sources (Google Ads, Meta) can be started in parallel because the approvals sit with the account owner and take real calendar time — the user shouldn't wait on them to get value today.

5. Delegate to audit. Run the growth audit. It uses whatever connect managed to wire up for the live baseline, and always runs the checks that need no accounts (SEO crawl, PageSpeed if the key is set, GEO visibility). It appends an ## Audit Findings section to the hub.

6. Explain and hand off. Summarize in plain language:

   • What Growth OS now knows about the business (one or two lines from the context).
   • What's connected and what's still pending approval.
   • The three or four highest-leverage findings from the audit.
   • The single next action worth taking — usually either "connect X to unlock Y" or "fix Z on the site."

   Point the user at /growth-os:dashboard for the assembled overview and /growth-os:delegate when they want to act on a specific finding.

Which adapters / CLI it calls

onboard itself calls no adapters directly. It delegates:

• Positioning → context skill
• Data wiring → connect skill (which references docs/integrations/*)
• Audit → audit skill (which invokes the read-side CLI: growth-os ga4 …, growth-os gsc …, growth-os psi …, plus the GEO module)

How it delegates

Sequential, gated hand-offs. Each step must land before the next starts, because each one depends on the previous:

• context must write the hub before audit can reason about the business or run GEO (GEO queries are derived from the ICP).
• connect should run before audit so the audit has live GA4/GSC data for the baseline — but the audit still runs (with a smaller scope) if the user skips connecting.

Never block the whole flow on a 🔴 approval. If Google Ads or Meta aren't ready, note them as pending and finish onboarding with everything else. The user gets value on day one and the slow approvals catch up later.

Guardrails

• Read-side only. onboard never publishes, edits the user's site, or writes to any connected account.
• Idempotent. Running it again on an already-onboarded project offers a refresh, never a silent wipe.
• Own keys. Every credential the user provides during connect lives in their .env, never in the hub and never sent anywhere but the source API.