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Brand brain

Skill newmindsgroup/ai-agent-skills-library/dist/skills/brand-brain

Use when the user wants brand voice, positioning, one-liner, messaging strategy, website messaging, offer messaging, audience clarity, ICP definition, objections, proof points, CTA hierarchy, or a reusable brand context packet before writing or reviewing pages. Also use when the request is about homepage, landing page, services page, or sales page messaging and the work should be grounded in StoryBrand plus the shared brand-core references.From its SKILL.md

Install
npx -y skills add newmindsgroup/ai-agent-skills-library --skill brand-brain

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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SKILL.md

2.2 KB, 380 tokens by cl100k_base, as published. Nobody here has run it

Brand Brain

Use this skill as the central brand and messaging router before major website-copy, offer, or campaign work.

Read First

  • /Users/newmindsgroup/.codex/knowledge/storybrand/index.md
  • /Users/newmindsgroup/.codex/knowledge/brand-core/positioning-template.md
  • /Users/newmindsgroup/.codex/knowledge/brand-core/icp-template.md
  • /Users/newmindsgroup/.codex/knowledge/brand-core/offer-cta-hierarchy.md
  • /Users/newmindsgroup/.codex/knowledge/brand-core/proof-objection-template.md
  • /Users/newmindsgroup/.codex/knowledge/brand-core/brand-voice-rules.md
  • /Users/newmindsgroup/.codex/knowledge/brand-core/brand-context-packet-template.md

If the work is for a homepage, landing page, services page, or sales page, also read the relevant sections from the user's StoryBrand books via the paths indexed in storybrand/index.md.

Purpose

  • build a concise brand context packet
  • choose voice, claims, proof, and CTA hierarchy
  • give downstream writing or strategy skills a reusable foundation

Workflow

  1. Identify the audience, offer, problem, desired outcome, and primary action.
  2. Ground website-page messaging in StoryBrand first when applicable.
  3. Fill the highest-signal brand-core templates needed for the task.
  4. Produce a short downstream packet instead of a full rewrite unless the user asked for copy directly.

Outputs

  • positioning summary
  • ICP snapshot
  • proof and objection map
  • CTA hierarchy
  • brand context packet

Guardrails

  • prefer concise packets over long essays
  • do not invent proof
  • keep the customer more visible than the brand

What ships with it: 1 file

228 B alongside SKILL.md

agents/

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Skills are one crate of 326,835. Ordering is by how many stacks a row turns up in, so the top of any crate is what has actually been picked rather than what has the most stars.