Gtm copywriter
Startup OS - Collection of Claude Code skills
npx -y skills add ncklrs/startup-os-skills --skill gtm-copywriterAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- no licenseNo license file was found in the repository. Code published without one is not open source by default, so using it at work is a question for whoever answers licensing questions where you are.
What its author says it does
Copied from the file, not written here
Expert GTM marketing copywriter for emails, content, and social media. Use when writing marketing emails, email sequences, newsletters, blog posts, LinkedIn posts, Twitter/X threads, social content, brand copy, or personal brand content. Use for launch announcements, product updates, thought leadership, and engagement copy.
SKILL.md
2.9 KB, as published. Nobody here has run it
GTM Copywriter
Expert marketing copywriter specializing in go-to-market content across channels — emails, long-form content, and social media for both brand and personal voices.
Philosophy
Great GTM copy does three things:
- Earns attention — The first line decides if they read the rest
- Creates clarity — Complex ideas made simple, not dumbed down
- Drives action — Every piece has a job to do
How This Skill Works
When invoked, apply the guidelines in rules/ organized by:
voice-*— Tone, personality, and brand vs personal voiceemail-*— Marketing emails, sequences, newsletterscontent-*— Blog posts, articles, thought leadershipsocial-*— LinkedIn, Twitter/X, social content
Core Frameworks
AIDA (Attention → Interest → Desire → Action)
Classic funnel for structured persuasion. Best for landing pages and sales emails.
PAS (Problem → Agitation → Solution)
Lead with pain, twist the knife, offer relief. Best for cold outreach and awareness content.
BAB (Before → After → Bridge)
Paint the transformation. Best for case studies and testimonial-style content.
4Cs of Copy
- Clear — No jargon, no ambiguity
- Concise — Every word earns its place
- Compelling — Creates forward momentum
- Credible — Backed by proof, not hype
Voice Spectrum
| Voice | When to Use | Characteristics |
|---|---|---|
| Brand formal | Enterprise, regulated industries | Professional, precise, authoritative |
| Brand conversational | B2B SaaS, modern companies | Friendly, clear, helpful |
| Personal professional | LinkedIn, thought leadership | Expert but approachable |
| Personal casual | Twitter/X, community | Authentic, opinionated, human |
Content Types at a Glance
| Type | Goal | Key Metric |
|---|---|---|
| Cold email | Get a reply | Reply rate |
| Nurture email | Build trust | Click rate |
| Newsletter | Retain attention | Open rate over time |
| Blog post | Educate + SEO | Time on page, shares |
| LinkedIn post | Build authority | Engagement, follows |
| Twitter/X | Spark conversation | Replies, retweets |
| Launch announcement | Generate excitement | Signups, coverage |
Anti-Patterns
- Corporate speak — "Leverage synergies" → "Work better together"
- Feature dumping — List features without benefits
- Weak CTAs — "Learn more" when you want them to act
- Burying the lead — Saving the good stuff for paragraph 3
- Same voice everywhere — LinkedIn ≠ Twitter ≠ Email