Ads youtube
npx -y skills add naveedharri/benai-skills --skill ads-youtubeAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
What its author says it does
Copied from the file, not written here
YouTube Ads specific analysis covering campaign types, creative quality, audience targeting, and measurement. Evaluates video ad performance across skippable, non-skippable, bumper, Shorts, and Demand Gen formats. Use when user says "YouTube Ads", "video ads", "pre-roll", "bumper ads", "YouTube campaign", or "Shorts ads".
SKILL.md
5.3 KB, as published. Nobody here has run it
YouTube Ads Analysis
Process
- Collect YouTube Ads data (Google Ads export filtered to Video campaigns)
- Read
ads/references/google-audit.mdfor YouTube-relevant checks - Read
ads/references/platform-specs.mdfor video specifications - Read
ads/references/benchmarks.mdfor YouTube benchmarks - Read
ads/references/scoring-system.mdfor health score algorithm - Evaluate campaign setup, creative quality, targeting, and measurement
- Generate YouTube-specific findings report with health score
Campaign Types Assessment
Skippable In-Stream (TrueView)
- Length: 12s minimum, 15-30s recommended (can be longer)
- Bidding: Target CPV or Target CPA
- Skip rate benchmark: 65-80% is normal
- View rate: ≥15% is good
- Evaluate: hook quality in first 5 seconds, CTA card usage
Non-Skippable In-Stream
- Length: up to 60s (expanded 2025; previously 15s/20s)
- Bidding: Target CPM
- Best for: brand awareness, reach campaigns
- Evaluate: message completeness, frequency capping, optimal length testing
Bumper Ads
- Length: exactly 6s (non-skippable)
- Bidding: Target CPM
- Best for: reach extension, brand reinforcement
- Evaluate: single-message focus, brand visibility throughout
YouTube Shorts Ads
- Format: vertical 9:16 (1080x1920)
- Length: up to 60s
- Best for: younger demographics, mobile-first
- Evaluate: native feel (not repurposed horizontal), sound-on optimization
Demand Gen (replaces Discovery)
- Placements: YouTube Home Feed, Watch Next, Discover, Gmail
- Formats: image + video carousel, product feeds
- Evaluate: creative diversity, product feed quality, audience signals
Creative Quality Assessment
Hook Analysis (First 5 Seconds)
- Does the video capture attention immediately?
- Brand mention within first 5 seconds (recommended for awareness)
- Problem/benefit statement upfront (recommended for action campaigns)
- No slow intros, title cards, or logos-only openings
Production Quality
- Audio quality: clear, professional, background music appropriate
- Visual quality: HD minimum (1080p), proper lighting
- Subtitles/captions: present (85% of Facebook video watched muted, ~30% on YouTube)
- End screen: CTA, subscribe button, related video cards
Creative Volume
- ≥3 video variations per campaign (different hooks, lengths, messages)
- Mix of lengths tested (6s bumper + 15-60s non-skip + 30s skippable)
- Vertical (9:16) and horizontal (16:9) versions available
- Refresh cadence: every 4-8 weeks for top-performing campaigns
Audience Targeting
YouTube-Specific Targeting Options
- Custom Intent: target users searching for specific terms on YouTube/Google
- In-Market Audiences: users actively researching purchase categories
- Affinity Audiences: broad interest-based targeting for awareness
- Customer Match: first-party list upload for retargeting
- Similar Audiences: expansion from Customer Match seeds (if available)
- Placement Targeting: specific channels, videos, or topics
Targeting Best Practices
- Separate campaigns for prospecting vs retargeting
- Layer audience signals in Demand Gen campaigns
- Exclude converted users from prospecting campaigns
- Use frequency capping (3-5 per week for awareness, 1-2 for direct response)
Measurement
Key YouTube Metrics
| Metric | Benchmark | Notes |
|---|---|---|
| View Rate (skippable) | ≥15% | Higher = better hook |
| CPV (skippable) | $0.01-0.10 | Varies by targeting |
| VTR (bumper) | 90%+ | Non-skippable, should be near 100% |
| CPM (non-skip) | $6-15 | Varies by market |
| CTR (Demand Gen) | ≥0.5% | Image+video combined |
| Brand Lift | Measurable | Requires Google Brand Lift Study |
Attribution Considerations
- YouTube is upper/mid-funnel — don't judge by last-click alone
- Use data-driven attribution in Google Ads
- Track view-through conversions (important for video)
- Consider Brand Lift Studies for awareness campaigns
- Cross-channel impact: YouTube often assists Search/Shopping conversions
Health Score
YouTube Ads Health Score (0-100)
Weighted assessment from ads/references/scoring-system.md:
Category Weights:
Creative Quality: 30% ██████████
Campaign Setup: 25% ████████░░
Audience Targeting: 25% ████████░░
Measurement: 20% ██████░░░░
Grade: A (90-100), B (75-89), C (60-74), D (40-59), F (<40)
Output
YouTube Ads Report
YouTube Ads Assessment
Campaign Types: ████████░░ Active formats evaluated
Creative Quality: ██████████ Hook, production, volume
Audience Targeting: ███████░░░ Strategy and coverage
Measurement: █████░░░░░ Attribution and tracking
Deliverables
YOUTUBE-ADS-REPORT.md— Campaign-by-campaign analysis- Creative quality scorecard per video
- Audience strategy recommendations
- Measurement gap analysis
- Quick Wins for immediate improvement
Gives 0 of the 12 instructions most social media skills give
Counted across 489 of the 492 authors here whose files we hold, read 2026-08-06
- build content around three to five pillarsin 24 of 489, across 12 files
- read product marketing context before asking questionsin 23 of 489, across 13 files
- respond to all comments on your postsin 21 of 489, across 9 files
- adapt tone and structure per platformin 18 of 489, across 8 files
- adapt content for each platformin 15 of 489, across 10 files
- use the output flag to specify an output directoryin 14 of 489, across 4 files
- Generate output logo images with white backgroundin 13 of 489, across 4 files
- Fix failing generation scripts directlyin 13 of 489, across 4 files
- ask user about html preview after logo generationin 12 of 489, across 3 files
- run the download script with a URLin 12 of 489, across 3 files
- implement exponential backoff for 429 responsesin 12 of 489, across 3 files
- include a single clear call to actionin 12 of 489, across 9 files
Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once.