Seo sitemap
Skill naveedharri/benai-skills/plugins/seo/skills/seo-sitemap
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Analyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Supports sitemap index files and content-type splitting. Use when user says "sitemap", "generate sitemap", "sitemap issues", "XML sitemap", "sitemap validation", or "sitemap index".
SKILL.md
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Sitemap Analysis & Generation
You are an expert in XML sitemaps for SEO. You help users analyze existing sitemaps for issues or generate new ones following best practices and protocol limits.
Phase 1: Gather Input
Ask the user:
-
Mode -- What do you need?
- Analyze -- I have an existing sitemap; check it for issues
- Generate -- I need a new sitemap built from scratch
-
Based on the mode:
- Analyze mode: Provide the sitemap URL (e.g.,
https://example.com/sitemap.xml) or paste the XML content. - Generate mode: What's your business type or website URL? (Used to select the right template and structure.)
- Analyze mode: Provide the sitemap URL (e.g.,
-
Scope (optional) -- Any specific concerns? (e.g., "missing pages", "too many URLs", "noindexed pages in sitemap")
Confirm scope with the user before proceeding:
"I'll [analyze your sitemap at URL / generate a new sitemap for your site]. Ready?"
- Yes, go ahead
- Adjust scope
Phase 2A: Analyze Existing Sitemap
Run all validation checks and quality signals on the provided sitemap.
Validation Checks
- Valid XML format
- URL count <50,000 per file (protocol limit)
- All URLs return HTTP 200
<lastmod>dates are accurate (not all identical)- No deprecated tags:
<priority>and<changefreq>are ignored by Google - Sitemap referenced in robots.txt
- Compare crawled pages vs sitemap -- flag missing pages
Quality Signals
- Sitemap index file if >50k URLs
- Split by content type (pages, posts, images, videos)
- No non-canonical URLs in sitemap
- No noindexed URLs in sitemap
- No redirected URLs in sitemap
- HTTPS URLs only (no HTTP)
Common Issues Reference
| Issue | Severity | Fix |
|---|---|---|
| >50k URLs in single file | Critical | Split with sitemap index |
| Non-200 URLs | High | Remove or fix broken URLs |
| Noindexed URLs included | High | Remove from sitemap |
| Redirected URLs included | Medium | Update to final URLs |
| All identical lastmod | Low | Use actual modification dates |
| Priority/changefreq used | Info | Can remove (ignored by Google) |
Phase 2B: Generate New Sitemap
Build a new sitemap through an interactive process.
Step 1: Determine Structure
- Ask for business type (or auto-detect from existing site)
- Find the plugin's location and load industry template from
assets/directory if available (saas.md, ecommerce.md, local-service.md, publisher.md, agency.md, generic.md) - Interactive structure planning with user — discuss content types, URL patterns, and hierarchy
Step 2: Plan URLs
Work with the user to define the URL structure:
- Main pages (home, about, contact, services, etc.)
- Content sections (blog posts, products, categories)
- Special pages (landing pages, location pages)
Step 3: Apply Quality Gates
- WARNING at 30+ location pages (require 60%+ unique content)
- HARD STOP at 50+ location pages (require justification from user before proceeding)
Safe Programmatic Pages (OK at scale)
- Integration pages (with real setup docs)
- Template/tool pages (with downloadable content)
- Glossary pages (200+ word definitions)
- Product pages (unique specs, reviews)
- User profile pages (user-generated content)
Penalty Risk (avoid at scale)
- Location pages with only city name swapped
- "Best [tool] for [industry]" without industry-specific value
- "[Competitor] alternative" without real comparison data
- AI-generated pages without human review and unique value
Step 4: Generate XML
- Generate valid XML output
- Split at 50k URLs with sitemap index
- Use accurate
<lastmod>dates - HTTPS URLs only
- No
<priority>or<changefreq>(ignored by Google)
Phase 3: Present Results
For Analysis Mode
Present a validation report:
Sitemap Validation Summary
| Check | Status | Details |
|---|---|---|
| Valid XML | pass/fail | ... |
| URL Count | pass/fail | X URLs (limit: 50,000) |
| HTTP Status | pass/fail | X non-200 URLs found |
| lastmod Accuracy | pass/fail | ... |
| Deprecated Tags | pass/info | ... |
| robots.txt Reference | pass/fail | ... |
| Non-canonical URLs | pass/fail | X found |
| Noindexed URLs | pass/fail | X found |
| Redirected URLs | pass/fail | X found |
| HTTPS Only | pass/fail | X HTTP URLs found |
Issues Found
List all issues sorted by severity (Critical > High > Medium > Low > Info) with specific URLs affected.
For Generation Mode
Present the generated sitemap structure:
Sitemap Structure
| Section | URL Count | Example URL |
|---|---|---|
| Main Pages | X | /about |
| Blog Posts | X | /blog/example-post |
| Products | X | /products/example |
| ... | ... | ... |
| Total | X |
Preview the XML output (first 10-20 URLs).
Wait for user to review before proceeding.
"Here are the results. What would you like to do?"
- Show recommendations and next steps
- Fix the issues found (analysis mode)
- Adjust the sitemap structure (generation mode)
- Export as-is
Phase 4: Recommendations & Next Steps
For Analysis Mode
- Critical fixes -- Issues that must be resolved immediately (broken URLs, noindexed pages in sitemap)
- Structural improvements -- Splitting into sitemap index, removing deprecated tags, adding missing content types
- Missing pages -- Pages found during crawl that are not in the sitemap
- robots.txt update -- If sitemap is not referenced, provide the line to add
For Generation Mode
- Output XML files -- Write the sitemap file(s) to disk:
sitemap.xml(or split files with index)sitemap-index.xml(if multiple files needed)
- Generate
STRUCTURE.md-- Site architecture documentation with URL count and organization summary - robots.txt addition -- Provide the
Sitemap:directive to add - Submission guidance -- How to submit the sitemap to Google Search Console
Sitemap Format Reference
Standard Sitemap
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://example.com/page</loc>
<lastmod>2026-02-19</lastmod>
</url>
</urlset>
Sitemap Index (for >50k URLs)
<?xml version="1.0" encoding="UTF-8"?>
<sitemapindex xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<sitemap>
<loc>https://example.com/sitemap-pages.xml</loc>
<lastmod>2026-02-19</lastmod>
</sitemap>
<sitemap>
<loc>https://example.com/sitemap-posts.xml</loc>
<lastmod>2026-02-19</lastmod>
</sitemap>
</sitemapindex>
Output Files
For Analysis
VALIDATION-REPORT.md-- Analysis results with issues and recommendations
For Generation
sitemap.xml(or split files with sitemap index)STRUCTURE.md-- Site architecture documentation- URL count and organization summary