Ads linkedin

Skill naveedharri/benai-skills/plugins/all-skills/skills/ads-linkedin

Install

npx -y skills add naveedharri/benai-skills --skill ads-linkedin

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What its author says it does

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LinkedIn Ads deep analysis for B2B advertising. Evaluates 25 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, and predictive audiences. Use when user says "LinkedIn Ads", "B2B ads", "sponsored content", "lead gen forms", "InMail", or "LinkedIn campaign".

SKILL.md

4.6 KB, ~1.2k tokens by cl100k_base, as published. Nobody here has run it

LinkedIn Ads Deep Analysis

Process

Collect LinkedIn Ads data (Campaign Manager export, Insight Tag status)
Read ads/references/linkedin-audit.md for full 25-check audit
Read ads/references/benchmarks.md for LinkedIn-specific benchmarks
Read ads/references/scoring-system.md for weighted scoring
Evaluate all applicable checks as PASS, WARNING, or FAIL
Calculate LinkedIn Ads Health Score (0-100)
Generate findings report with action plan

What to Analyze

Technical Setup (25% weight)

Insight Tag installed and firing on all pages (L01)
Conversions API (CAPI) active — launched 2025 (L02)
Conversion events configured for full funnel
Revenue attribution tracking enabled

Audience Targeting (25% weight)

Job title targeting uses specific titles, not just functions (L03)
Company size filtering matches ICP (L04)
Seniority level appropriate for offer (L05)
Matched Audiences active: retargeting + contact lists (L06)
ABM company lists uploaded (up to 300,000 companies) (L07)
Audience expansion OFF for precision campaigns, ON for scale (L08)
Predictive audiences tested — replaced Lookalikes Feb 2024 (L09)

Creative Quality (20% weight)

Thought Leader Ads active, ≥30% budget allocation for B2B (L10)
Ad format diversity: ≥2 formats tested (L11)
Video ads tested (L12)
Creative refresh every 4-6 weeks (L13)

Lead Gen & Performance (15% weight)

Lead Gen Form ≤5 fields (13% CVR benchmark) (L14)
Lead Gen Form synced to CRM in real-time (L15)
Campaign objective matches funnel stage (L18)
A/B testing active: creative or audience (L19)
Message ad frequency ≤1 per 30-45 days (L20)

Bidding & Budget (15% weight)

Bid strategy: CPS for Messages, Max Delivery for Content (L16)
Daily budget ≥$50 for Sponsored Content (L17)
CTR ≥0.44% for Sponsored Content (L21)
CPC within benchmark: $5-7 average, senior $6.40+ (L22)
Lead-to-opportunity rate tracked, not just CPL (L23)
Attribution: 30-day click / 7-day view configured (L24)
Demographics report reviewed monthly (L25)

Thought Leader Ads (TLA) Assessment

Thought Leader Ads use employee/executive personal posts as sponsored content:

CPC typically $2.29-$4.14 vs $13.23 for standard Sponsored Content
CTR typically 2-3x higher than corporate-branded ads
Best for: B2B thought leadership, brand awareness, engagement

Evaluate:

Are TLAs being used? (If not, HIGH priority recommendation)
Are they getting ≥30% of total LinkedIn budget?
Are the right employees selected (industry credibility, active posters)?
Is post content authentic and valuable (not salesy)?

ABM Strategy Assessment

For B2B Enterprise accounts:

Company list uploaded and segmented by tier (Tier 1, 2, 3)
Custom content per tier (personalized messaging)
Account penetration tracking (contacts reached per target account)
Integration with CRM/ABM platform (Demandbase, 6sense, etc.)

LinkedIn Context

Setting	Value
Minimum audience size	500 (for ads to run)
Lead Gen Form CVR benchmark	13%
TLA CPC range	$2.29-$4.14
Standard SC CPC	$13.23 average
Hierarchy rename	Oct 2025 (Campaign Group → Campaign → Ad)
Predictive Audiences	Replaced Lookalikes Feb 2024

Key Thresholds

Metric	Pass	Warning	Fail
CTR (Sponsored Content)	≥0.44%	0.30-0.44%	<0.30%
CPC (average)	≤$7.00	$7-10	>$10.00
Lead Gen CVR	≥10%	5-10%	<5%
Message frequency	≤1/30 days	1/15-30 days	>1/15 days
TLA budget share	≥30%	15-30%	<15%

Output

LinkedIn Ads Health Score

LinkedIn Ads Health Score: XX/100 (Grade: X)

Technical Setup:   XX/100  ████████░░  (25%)
Audience:          XX/100  ██████████  (25%)
Creative:          XX/100  ███████░░░  (20%)
Lead Gen:          XX/100  █████░░░░░  (15%)
Budget & Bidding:  XX/100  ████████░░  (15%)

Deliverables

LINKEDIN-ADS-REPORT.md — Full 25-check findings with pass/warning/fail
TLA adoption roadmap (if not using)
ABM strategy recommendations (for B2B)
Lead Gen Form optimization priorities
Quick Wins sorted by impact

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most marketing audience skills give in ~1.2k tokens

Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07

Apply Poppins font to headingsin 41 of 690, across 6 files
Apply Lora font to body textin 41 of 690, across 6 files
Use Arial fallback for headingsin 39 of 690, across 4 files
Use Georgia fallback for body textin 39 of 690, across 4 files
Maintain text hierarchy and formattingin 39 of 690, across 4 files
Use accent colors for non-text shapesin 38 of 690, across 3 files
Use RGB values for precise color matchingin 38 of 690, across 3 files
Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
Use active voice instead of passive voicein 26 of 690, across 10 files
Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
Prioritize clarity over clevernessin 22 of 690, across 8 files

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.