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Seo images

Skill mvstepanek/nextjs-ecommerce-seo-skills/global-skills/seo-images

Image SEO and optimization rules for Next.js. Use when adding images, product photos, or working with next/image. Covers alt text, sizing, formats, lazy loading, and LCP optimization.From its SKILL.md

Install
npx -y skills add mvstepanek/nextjs-ecommerce-seo-skills --skill seo-images

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SKILL.md

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Image SEO & Optimization Guidelines

Follow these rules when adding or modifying images in a Next.js project.

Always Use next/image

Never use raw <img> tags — always use <Image> from next/image.

Benefits: automatic WebP/AVIF conversion, lazy loading, responsive sizing, blur placeholders.

import Image from 'next/image';

// GOOD
<Image src="/photo.jpg" alt="Descriptive alt text" width={800} height={600} />

// BAD
<img src="/photo.jpg" alt="photo" />

Alt Text Rules

Image TypeAlt TextExample
Product{Name} - {Key Detail}"Widget Pro - 500W motor"
Category heroDescribe the content"Collection of industrial widgets"
Decorative onlyEmpty stringalt=""
Logo{Company} logo"Acme Corp logo"
Icon with meaningDescribe the meaning"Warning: out of stock"

Rules

  • Every meaningful image MUST have descriptive alt text
  • Never use generic text: "image", "photo", "banner", "placeholder"
  • Empty alt="" ONLY for purely decorative images
  • Include relevant keywords naturally (product name, category)

Sizing

  • Always specify width and height — or use fill with a sized container
  • Missing dimensions cause CLS (Cumulative Layout Shift) — hurts Core Web Vitals
// Explicit dimensions
<Image src={url} alt={alt} width={800} height={600} />

// Fill mode
<div className="relative aspect-[4/3] w-full">
  <Image src={url} alt={alt} fill className="object-cover" />
</div>

Priority (LCP)

  • Use priority on the main above-the-fold image (1-2 per page max)
  • This is the LCP (Largest Contentful Paint) element — preloading it improves the core metric
<Image src={heroImage} alt={alt} width={1200} height={600} priority />

Image Formats

// next.config.js
module.exports = {
  images: {
    formats: ['image/avif', 'image/webp'],
  },
};

Blur Placeholder

Reduces perceived loading time and CLS:

<Image src={url} alt={alt} width={800} height={600} placeholder="blur" blurDataURL={blurHash} />

Common Mistakes

  1. Raw <img> tags — always use next/image
  2. Generic alt text — describe what's in the image
  3. Missing dimensions — causes layout shift
  4. priority on every image — only 1-2 per page
  5. Empty alt on meaningful images — only decorative images get alt=""

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most marketing audience skills give in 620 tokens

Counted across 690 of the 894 authors here whose files we hold, read 2026-08-07

  • Apply Poppins font to headingsin 41 of 690, across 6 files
  • Apply Lora font to body textin 41 of 690, across 6 files
  • Use Arial fallback for headingsin 39 of 690, across 4 files
  • Use Georgia fallback for body textin 39 of 690, across 4 files
  • Maintain text hierarchy and formattingin 39 of 690, across 4 files
  • Use accent colors for non-text shapesin 38 of 690, across 3 files
  • Use RGB values for precise color matchingin 38 of 690, across 3 files
  • Use brand colors for primary text and backgroundsin 36 of 690, across 1 file
  • Read product marketing context file before asking questions, starting, or auditingin 35 of 690, across 23 files
  • Use active voice instead of passive voicein 26 of 690, across 10 files
  • Implement or generate appropriate JSON-LD structured datain 24 of 690, across 17 files
  • Prioritize clarity over clevernessin 22 of 690, across 8 files

Said here and by no other author read

  • specify width and height attributes
  • use empty alt text for decorative images
  • include relevant keywords in alt text
  • add the priority property to above-the-fold images
  • limit priority usage to one or two images per page
  • enable modern image formats in the configuration

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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