Wf paid acquisition

Paid Acquisition Workflow

End-to-end paid advertising from strategy to measurement.

Pre-Flight

Check for .agents/product-marketing-context.md. If missing, invoke product-marketing-context first.

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Phase 1: Strategy

Step 1A — Campaign Strategy

Invoke paid-ads:

• Platform selection (Google, Meta, LinkedIn, TikTok)
• Campaign structure and naming conventions
• Audience targeting (custom, lookalike, interest, keyword)
• Budget allocation across platforms and campaigns
• Bidding strategy and CPA/ROAS targets

Step 1B — Psychology Layer

Invoke marketing-psychology for:

• Ad angle selection based on cognitive biases
• Urgency, social proof, and loss aversion framing
• Platform-specific psychological triggers

Gate: User approves platform mix, budget, and targeting before creative.

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Phase 2: Creative

Step 2A — Ad Creative at Scale

Invoke ad-creative:

• Headlines and descriptions per platform/format
• Multiple angles (pain, gain, social proof, curiosity, authority)
• Character-count compliant variations
• CSV-ready for bulk upload

Step 2B — Landing Page Copy

Invoke copywriting for ad-specific landing pages:

• Message match with ad creative
• One page per major campaign angle
• CTA aligned to campaign objective

Step 2C — Landing Page Design & CRO

Invoke ui-ux-pro-max to design/review each landing page:

• Layout, visual hierarchy, typography, CTA prominence, mobile responsiveness Invoke page-cro on each landing page:
• Above-fold audit, trust signals, friction reduction
• Mobile optimization check Use frontend-design:frontend-design to implement design + CRO changes

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Phase 3: Infrastructure

Step 3A — Tracking Setup

Invoke analytics-tracking:

• Pixel/tag implementation plan
• Conversion event definitions
• UTM taxonomy for all campaigns
• Attribution model configuration

Step 3B — A/B Test Plan

Invoke ab-test-setup:

• Ad creative testing plan (which variations to test first)
• Landing page split tests
• Audience segment tests
• Statistical significance thresholds

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Phase 4: Iteration (post-launch)

After campaigns run for 1-2 weeks with data:

Step 4A — Creative Iteration

Re-invoke ad-creative with performance data:

• Double down on winning angles
• New variations inspired by top performers
• Fatigue detection and refresh schedule

Step 4B — Landing Page Optimization

Re-invoke page-cro with conversion data:

• Data-informed CRO recommendations
• New A/B test hypotheses

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Skill Chain Summary

Strategy:       paid-ads → marketing-psychology
Creative:       ad-creative → copywriting → page-cro
Infrastructure: analytics-tracking → ab-test-setup
Iteration:      ad-creative (v2) → page-cro (v2)

Rules

• Never create ads without landing page alignment (always pair 2A with 2B).
• Tracking (Phase 3) should be set up BEFORE campaigns go live.
• Phase 4 requires real performance data — don't run prematurely.
• Always create at least 3 ad angle variations for testing.