Wf full funnel cro

Skill multiplex-ai/muggle-ai-teams/skills/wf-full-funnel-cro

Full-funnel conversion rate optimization workflow — audit and optimize every stage from landing page through retention. Chains 9 CRO skills in funnel order. Use when user says "full funnel CRO", "optimize my funnel", "conversion audit", "end-to-end CRO", "funnel optimization", "why aren't people converting", "improve our conversion rates", or "CRO workflow". Covers landing → signup → onboarding → upgrade → retention.From its SKILL.md

Install

npx -y skills add multiplex-ai/muggle-ai-teams --skill wf-full-funnel-cro

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

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SKILL.md

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Full-Funnel CRO Workflow

Systematically optimize every conversion point in the user journey.

Pre-Flight

Check for .agents/product-marketing-context.md. If missing, invoke product-marketing-context first.

Stage 1: Acquisition (Landing Pages)

Step 1A — Page CRO Audit

Invoke page-cro on the primary landing page(s):

Conversion blockers, messaging clarity, CTA effectiveness
Quick wins vs. high-impact changes

Step 1B — Copy & Design Review

Invoke copy-editing on existing page copy:

Seven-sweep edit (Clarity, Voice, So What, Prove It, Specificity, Emotion, Zero Risk)
If copy needs full rewrite, invoke copywriting instead Invoke ui-ux-pro-max to review visual design:
Layout, visual hierarchy, typography, spacing, CTA prominence
Use frontend-design:frontend-design to implement design changes

Step 1C — Popup/Lead Capture

Invoke popup-cro to audit or design:

Exit-intent, scroll-trigger, or timed popups
Email capture strategy

Step 1D — Form Optimization

Invoke form-cro on any non-signup forms:

Demo request, contact, lead capture forms
Field reduction, progressive profiling

Output: Prioritized list of acquisition-stage changes.

Stage 2: Activation (Signup & Onboarding)

Step 2A — Signup Flow

Invoke signup-flow-cro:

Registration friction audit
Field-by-field analysis, social proof, progress indicators
Use ui-ux-pro-max for signup form visual design and frontend-design:frontend-design to implement

Step 2B — Onboarding Flow

Invoke onboarding-cro:

Activation metric definition (aha moment)
Step-by-step flow design, empty states, email triggers
Time-to-value optimization

Output: Redesigned signup → onboarding flow with metrics plan.

Stage 3: Monetization (Upgrade & Pricing)

Step 3A — Paywall/Upgrade Screens

Invoke paywall-upgrade-cro:

In-app upgrade moments, feature gates, trial expiration
Use ui-ux-pro-max for upgrade modal/screen visual design
UI patterns, trigger points, urgency/proof elements

Step 3B — Pricing Psychology

Invoke marketing-psychology focused on:

Anchoring, decoy effect, loss aversion for pricing
Apply findings to upgrade screens from 3A

Output: Optimized upgrade experience with psychology-backed design.

Stage 4: Retention

Step 4A — Churn Prevention

Invoke churn-prevention:

Cancel flow design with save offers
Dunning sequence for failed payments
Win-back campaign structure

Step 4B — Retention Email Sequences

Invoke email-sequence for:

Re-engagement sequence (inactive users)
Win-back sequence (post-cancel)
Feature adoption drips

Output: Complete retention system (cancel flow + dunning + email sequences).

Stage 5: Measurement

Step 5A — Analytics Setup

Invoke analytics-tracking:

Funnel-wide event tracking plan
Per-stage conversion metrics and dashboards

Step 5B — Testing Plan

Invoke ab-test-setup:

Prioritized test backlog from all stages above
Statistical requirements, duration estimates
Testing roadmap (which tests to run first)

Output: Measurement infrastructure + prioritized test queue.

Skill Chain Summary

Acquisition:  page-cro → copy-editing → popup-cro → form-cro
Activation:   signup-flow-cro → onboarding-cro
Monetization: paywall-upgrade-cro + marketing-psychology
Retention:    churn-prevention → email-sequence
Measurement:  analytics-tracking → ab-test-setup

Rules

Work through stages in order (acquisition → retention), but within each stage steps can be parallelized.
Present findings per stage and get user approval before moving to the next stage.
If the user only cares about one stage, run just that stage — don't force the full funnel.
Always end with Stage 5 (measurement) regardless of which stages were run.

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 1 of the 12 instructions most performance cost skills give in 924 tokens

Counted across 797 of the 1,117 authors here whose files we hold, read 2026-09-06

Check for product marketing context firsthere, and in 46 of 797, across 20 files
Measure before optimizingin 31 of 797, across 25 files
Profile first to identify the actual bottleneckin 23 of 797, across 22 files
Verify your robots.txt allows AI crawlersin 21 of 797, across 12 files
Import directly and avoid barrel filesin 19 of 797, across 15 files
Spawn all runs in the same turnin 18 of 797, across 11 files
Write a draft of the skillin 17 of 797, across 10 files
Understand the user's intentin 17 of 797, across 10 files
Use React.cache for per-request deduplicationin 16 of 797, across 11 files
Profile before optimizingin 16 of 797, across 14 files
Include specific numbers with sourcesin 15 of 797, across 8 files
Add lazy loading to below-fold imagesin 15 of 797, across 10 files

Said here and by no other author read

Work through stages in order
Present findings and get approval per stage
Always end with Stage 5 measurement

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.