Brand book generator

Brand Book Generator

Turns a one-line app description into a single no-scroll hero webpage that presents three radically distinct brand routes as a self-assembling bento brand book. Everything an agency would show — logo + tagline, in-app screen, out-of-home/billboard, merch, palette, type, voice — sits in one viewport. Toggling a route re-skins the entire canvas (color, fonts, corner radius), swaps every brand-applied mockup, and replays a staggered "assemble" animation.

Inputs

• Required: app name, one-line description.
• Optional: audience, positioning/tone, founder photos, brand cues.

Proceed with strong invented directions if only name + one-liner are given.

Ground the routes in CURRENT design trends (not stale defaults)

Search current year's trends first. Live trends to remix:

• Claymorphism — soft inflated 3D, warm saturated color, big squishy forms (tactile, playful).
• Neo-brutalism + hi-vis — stark canvas, dopamine acid color, monospace, hard edges, sticker energy.
• Y2K / liquid chrome / retrofuture — iridescent metal, holographic pink-cyan, scanlines.
• Maximalism / structured excess, oversized & kinetic variable type, bento grids.

HARD RULES (do not violate)

• NEVER use blue or purple gradients — including the indigo→cyan→magenta "aurora"/AI-native mesh-gradient look. It is THE generic default and reads as un-designed. Reach for claymorphism, chrome/iridescent, hi-vis flat color, or maximalist clashing flats instead.
• Avoid other over-trained looks: warm cream + burnt-orange + serif, generic film-noir, flat gray SaaS minimalism.

The divergence rule

Make the three routes feel like three different companies. Force divergence across:

• Canvas VALUE (don't ship three darks — vary light/dark)
• Font pairing
• Surface texture (soft-clay-3D vs flat-raw vs glossy-metal)
• Accent family
• Voice

Bold > safe. A proven trio: claymorphism (warm) · neo-brutalist hi-vis (stark light) · Y2K chrome (dark metal).

Workflow

1. Define three routes

Per route: name, idx, short tagline (gets typed), one positioning paragraph, 3 tone tags, 4-color palette (name + hex), type spec (display family + one display word + one mono line), one voice line.

2. Generate brand-applied mockups — 3 per route (9 total)

Per route: in-app screen (1:1), out-of-home/billboard (9:16), merch flatlay (3:2), art-directed to the route's world.

3. Build the bento brand book page

The page is a 100vh bento grid with these tiles:

• logo (big) — wordmark + self-typing tagline + positioning + tone tags
• app — in-app screen mockup
• merch — merch flatlay
• bill (tall OOH) — billboard/out-of-home
• pal — palette swatches
• type — type specimen
• voice — verbal identity line

Template mechanics

• One 100vh shell, no scroll. Collapses to scrollable stack under 900px.
• Toggle = full re-skin + assemble replay via activate(key) + the .go class.
• Self-typing tagline + blinking caret each activation; arrow keys switch.

Theme token pattern

Each route gets its own CSS block:

body[data-route="r1"] { /* claymorphism / warm tactile */
  --bg:#FFE3CC; --fg:#3A241B; --muted:#A8714C;
  --accent:#FF7A2F; --accent2:#FF4D6D; --radius:30px;
  --display:'Fredoka',sans-serif;
  --text:'Nunito',sans-serif;
  --mono:'Spline Sans Mono',monospace;
}
body[data-route="r2"] { /* neo-brutalist hi-vis / mono */
  --bg:#EAEAE3; --fg:#0E0E0C; --muted:#74746a;
  --accent:#C8FF00; --accent2:#1F4DFF; --radius:0px;
  --display:'Space Mono',monospace;
  --text:'Space Mono',monospace;
  --mono:'Space Mono',monospace;
}
body[data-route="r3"] { /* Y2K liquid chrome / retrofuture */
  --bg:#08080A; --fg:#EDEDF2; --muted:#8A8A98;
  --accent:#E8C7FF; --accent2:#8FE8FF; --radius:14px;
  --display:'Syne',sans-serif;
  --text:'Space Grotesk',sans-serif;
  --mono:'Space Mono',monospace;
}

Route activation JS

function activate(key) {
  const r = ROUTES[key];
  document.body.dataset.route = key;
  // Update toggles, tags, images, palette swatches, type specimen, voice line
  // Replay assemble animation
  bento.classList.remove("go");
  void bento.offsetWidth;
  bento.classList.add("go");
  typeTag(r.tagline);
}

Gotchas

• Keep ROUTES keys r1/r2/r3.
• Fit-on-one-screen is the brief — keep copy tight so nothing overflows the desktop viewport.
• Re-check every route against the HARD RULES before publishing — especially no blue/purple gradients.

Output

One no-scroll page = a full three-route brand book the founder tabs through and screen-records. Follow-ons: expand the chosen route into logo files, social kit, deck, packaging.