Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.
SKILL.md
13.1 KB, ~4.4k tokens by cl100k_base, as published. Nobody here has run it
Insight Khach Hang
Thu thap thong tin
Hoi user toi da 4 cau sau truoc khi bat dau:
San pham / dich vu cua ban la gi? (Nganh, phan khuc gia, dia ban hoat dong)
Khach hang hien tai cua ban la ai? (Gioi tinh, do tuoi, muc gia thuong mua, kenh ho tim den ban)
Ban co du lieu khach hang chua? (Data CRM, comment/inbox, review, khao sat — neu co, chia se)
Ban muon hieu khach hang de lam gi? (Viet content? Chay ads? Dinh vi lai? Ra san pham moi? Cai thien dich vu?)
Phan biet Consumer vs Shopper
Khong phai ai mua cung la nguoi dung, va nguoi dung khong phai luc nao cung la nguoi quyet dinh mua:
Consumer (Nguoi dung)
Shopper (Nguoi mua)
Dinh nghia
Nguoi truc tiep su dung san pham/dich vu
Nguoi bo tien ra mua
Quan tam
Trai nghiem, hieu qua, cam giac
Gia, tien loi, gia tri nhan duoc
Quyet dinh dua tren
"Co tot cho minh khong?"
"Co dang tien khong?"
Vi du (Spa)
Nguoi di lam da
Nguoi dat lich + thanh toan (co the la chong, me, ban)
Vi du (Khoa hoc)
Hoc vien
Phu huynh tra tien
Vi du (Do tre em)
Tre em
Bo me
Cau hoi xac dinh
Consumer va Shopper co phai cung 1 nguoi khong?
Neu khac nhau: ai anh huong quyet dinh mua? Ai anh huong trai nghiem?
Content can nham vao ai? (Thuong la ca hai — nhung goc do khac nhau)
Framework Insight 4 giai doan
Moi giai doan trong hanh trinh mua hang co insight khac nhau:
Giai doan 1 — Awareness (Ho chua biet ho can)
Yeu to
Noi dung
Trang thai
Chua nhan ra van de, hoac biet nhung chua tim giai phap
Cau hoi trong dau ho
"Ai cung vay ma?" / "Co can lam gi khong nhi?"
Rao can
Khong biet van de ton tai, hoac chua du dau de hanh dong
Content can thiet
Cham noi dau, giao duc, goi y van de
Kenh hieu qua
TikTok (reach), Facebook Reels, blog SEO
Vi du insight
"Ho biet da minh xau di nhung nghi do troi nong, chua nghi den skincare routine"
Giai doan 2 — Consideration (Ho dang so sanh)
Yeu to
Noi dung
Trang thai
Biet can giai phap, dang tim va so sanh cac lua chon
Cau hoi trong dau ho
"Cho nao tot hon?" / "Co dang tien khong?" / "Ai da thu chua?"
Rao can
Qua nhieu lua chon, so chon sai, thieu thong tin
Content can thiet
So sanh, review, case study, quy trinh, FAQ
Kenh hieu qua
Google Search, YouTube, Facebook Group, Zalo OA
Vi du insight
"Ho doc 5 review nhung van chua dat lich vi so bi tu van ep mua"
Giai doan 3 — Conversion (Dieu gi khien ho quyet dinh)
Yeu to
Noi dung
Trang thai
Da chon xong, can 1 cu hich cuoi cung
Cau hoi trong dau ho
"Mua bay gio hay doi?" / "Co uu dai gi khong?" / "Dat o dau?"
Rao can
So het tien, so mua roi hoi han, quy trinh dat phuc tap
Content can thiet
Uu dai, khan cap, social proof manh, CTA ro rang
Kenh hieu qua
Messenger/Zalo (tu van 1:1), Landing page, Retarget ads
Vi du insight
"Ho da sẵn sàng mua nhung can chong dong y — nen gui thong tin cho ca hai"
Giai doan 4 — Retention (Tai sao ho quay lai hoac khong)
Yeu to
Noi dung
Trang thai
Da mua/dung — dang danh gia co quay lai khong
Cau hoi trong dau ho
"Co dang tiep tuc khong?" / "Co cho nao tot hon khong?" / "Co gi moi khong?"
Rao can
Quen, khong co ly do quay lai, trai nghiem lan truoc chua tot
Content can thiet
Follow-up, gia tri doc quyen, chuong trinh khach than thiet
Kenh hieu qua
Zalo OA broadcast, Email nurture, Community VIP
Vi du insight
"Ho thich dich vu nhung khong quay lai vi khong ai nhac — ho can ly do, khong chi uu dai"
Jobs To Be Done (JTBD)
Khach hang khong mua san pham — ho "thue" san pham de hoan thanh 1 "cong viec":
3 tang JTBD
Tang
Dinh nghia
Cau hoi
Vi du (Spa)
Vi du (Khoa hoc MKT)
Functional
Cong viec thuc te can hoan thanh
"Ho can lam gi?"
Tri mun, lam sach da
Hoc cach chay ads
Emotional
Cam xuc ho muon dat duoc
"Ho muon cam thay the nao?"
Tu tin, duoc cham soc
An tam, khong so sai
Social
Hinh anh ho muon nguoi khac nhin thay
"Ho muon nguoi khac nghi gi ve ho?"
Dep, chuyen nghiep
Gioi, thanh cong, cap nhat
Template JTBD
Khi [tinh huong / boi canh],
toi muon [hanh dong / giai phap],
de toi co the [ket qua mong muon],
va cam thay [cam xuc muc tieu].
Vi du:
"Khi da minh len mun truoc cuoc hop, toi muon tim cho lam da gap, de toi co the tu tin trinh bay, va cam thay chuyen nghiep."
"Khi khong biet chay ads mat tien, toi muon hoc tu nguoi da lam, de toi co the tu chay duoc, va cam thay khong con phu thuoc agency."
Persona Builder
Template chan dung khach hang
Persona: [Ten dai dien]
Demographics (Nhan khau hoc)
Yeu to
Gia tri
Gioi tinh
Do tuoi
Noi song
Nghe nghiep
Thu nhap hang thang
Tinh trang gia dinh
Trinh do hoc van
Psychographics (Tam ly hoc)
Yeu to
Gia tri
Gia tri song
[Ho coi trong dieu gi nhat?]
Noi so
[Ho so dieu gi nhat khi mua hang?]
Khao khat
[Ho muon dat duoc dieu gi?]
Niem tin
[Ho tin tuong dieu gi? Nghi ngo dieu gi?]
Phong cach song
[Mo ta 1 cau]
Behaviors (Hanh vi)
Yeu to
Gia tri
Kenh thong tin chinh
[TikTok? Facebook? Google? Ban be?]
Thoi gian online
[Sang/Trua/Toi? Bao lau?]
Thoi quen mua sam
[Online/Offline? So sanh truoc mua?]
Nguon tin tuong
[Review? KOL? Ban be? Chuyen gia?]
Rao can mua hang
[Gia? Thoi gian? So rui ro? Thieu thong tin?]
Hanh vi sau mua
[Review? Gioi thieu? Im lang? Khieu nai?]
Media Consumption (Tieu thu noi dung)
Kenh
Muc do su dung
Loai noi dung hay xem
TikTok
Nhieu / Vua / It / Khong
Facebook
Instagram
YouTube
Zalo
Google Search
Blog / Website
Email
Podcast
Hanh trinh khach hang (Customer Journey Map)
Template hanh trinh
Giai doan
Diem cham (Touchpoint)
Hanh vi
Suy nghi
Cam xuc
Rao can
Co hoi
Nhan biet
[Thay ads? Doc bai? Nghe ban gioi thieu?]
Tim hieu
[Search Google? Xem review? Vao website?]
Can nhac
[So sanh voi doi thu? Hoi ban? Doc comment?]
Quyet dinh
[Nhan tin? Goi dien? Dat lich?]
Mua/Dung
[Den cua hang? Thanh toan online? Trai nghiem?]
Sau mua
[Hai long? Review? Quay lai? Gioi thieu?]
Xac dinh "Moment of Truth"
Moment
Mo ta
Hanh dong cua ban
Zero Moment (ZMOT)
Khach search/hoi truoc khi den ban
SEO, review, noi dung giao duc
First Moment (FMOT)
An tuong dau tien khi gap san pham/dich vu
Hinh anh, bao bi, giao dien website, profile kenh
Second Moment (SMOT)
Trai nghiem thuc te khi dung
Chat luong dich vu, quy trinh, thai do nhan vien
Ultimate Moment (UMOT)
Khach chia se trai nghiem
Khuyen khich review, referral, UGC
Insight Validation — Kiem chung insight
Khong phai moi phat hien deu la insight. Mot insight that phai vuot qua 3 bai kiem tra:
Bo 3 tieu chi
Tieu chi
Cau hoi kiem tra
Dat / Khong dat
TRUE (Dung)
Phat hien nay co dua tren du lieu/quan sat thuc te khong? Hay chi la gia dinh?
TENSION (Cang thang)
Co su mau thuan, kho xu, hoac nhu cau chua duoc giai quyet khong?
ACTIONABLE (Hanh dong duoc)
Ban co the lam gi voi insight nay? No dan den content, san pham, hoac chien luoc cu the khong?
Vi du kiem chung
Phat hien
TRUE?
TENSION?
ACTIONABLE?
La insight?
"Phu nu 25–35 thich cham soc da"
Co, nhung qua chung
Khong co tension
Khong cu the
KHONG — qua chung chung
"Ho biet da minh xau di nhung do loi thoi tiet, khong nghi den routine"
Co — thay trong comment
Co — mau thuan giua nhan biet va hanh dong
Co — content giao duc de thay doi nhan thuc
CO — insight manh
"Ho muon di spa nhung so bi tu van ep mua them"
Co — review va inbox
Co — muon dich vu nhung so mat kiem soat
Co — cam ket khong upsell, gia minh bach
CO — insight manh
Internal Monologue (Doc hieu nay chua noi)
Khach hang khong bao gio noi thang nhung gi ho nghi. Phan nay ghi lai "giong noi ben trong":
Template Internal Monologue
Giai doan
Ho noi
Ho thuc su nghi
Y nghia cho ban
Awareness
"Binh thuong thoi ma"
"Sao nguoi ta dep the nhi? Minh co van de gi khong?"
Content cham nhe, khong ep
Consideration
"De xem cho nao tot"
"Nhieu qua, khong biet dau that dau gia, lo chon sai"
Content so sanh trung thuc, khong khoe
Conversion
"De suy nghi da"
"Muon lam nhung chua dam — so mat tien, so khong hieu qua"
Giam rui ro: trial, bao hanh, review that
Post-purchase
"Ok duoc"
"Khong biet co nen quay lai khong — chua ai hoi tham"
Follow-up, cham soc sau ban, uu dai quay lai
Nguon de capture Internal Monologue
Nguon
Cach khai thac
Comment tren post doi thu
Doc comment hoi, phan nan, khen — nhat la comment dai
Inbox/tin nhan cua ban
Cau hoi lap lai nhieu nhat = noi lo lon nhat
Review (Google, Shopee, Facebook)
Review 3 sao quy nhat — co ca khen va che
Group Facebook nganh
Bai hoi y kien, bai than thu, bai so sanh
Khao sat khach cu
Hoi mo: "Dieu gi khien ban do du truoc khi mua?"
Phan tang hanh vi (Behavioral Segmentation)
Vuot qua demographics — phan loai theo hanh vi thuc te:
6 chieu phan tang
Chieu
Cach phan loai
Vi du phan khuc
Tan suat mua
1 lan / Lap lai / Thuong xuyen
Khach thu vs Khach quen vs Khach VIP
Gia tri don
Thap / Trung / Cao
Khach tiet kiem vs Khach san sang chi
Kenh den
Organic / Paid / Referral
Khach tu TikTok vs Khach tu ban be gioi thieu
Hanh vi tuong tac
Xem / Like / Comment / Mua
Follower tham lang vs Fan trung thanh
Giai doan vong doi
Moi / Dang dung / Ngung / Quay lai
Khach moi vs Khach churn vs Khach win-back
Muc do trung thanh
Chua trung thanh / Trung thanh / Advocate
Khach mua vi gia vs Khach mua vi brand
Bang phan tang hanh dong
Phan khuc
Dac diem
Content phu hop
Kenh
Uu dai
Khach moi (chua mua)
Moi biet den, dang tim hieu
TOFU: giao duc, social proof
TikTok, Facebook, Google
Trial, dung thu
Khach da mua 1 lan
Da trai nghiem, chua quay lai
MOFU: gia tri them, case study
Zalo OA, Email
Uu dai lan 2
Khach quay lai (2+)
Hai long, co thoi quen
Retention: doc quyen, VIP
Zalo, Email, Community
Loyalty tier
Khach VIP (5+)
Trung thanh, san sang gioi thieu
Referral: chuong trinh gioi thieu
1:1, Event, Group VIP
Referral bonus
Khach churn
Da mua nhung ngung
Win-back: hoi ly do, uu dai dac biet
Email, SMS, Zalo
Comeback offer
Cross-reference
Can biet doi thu dang nham vao ai? → Dung 08-nghien-cuu-doi-thu
Can viet content dua tren insight? → Dung 05-copy-quang-cao hoac 04-script-video
Can xay hanh trinh khach hang day du? → Dung 02-brief-chien-dich
Can tinh ngan sach theo phan khuc khach hang? → Dung 10-tinh-kpi-nguoc
Can ke hoach tong the? → Dung 00-ke-hoach-mkt
Checklist chat luong
Truoc khi giao bao cao, kiem tra:
Da phan biet Consumer vs Shopper — neu khac nhau, co chien luoc rieng cho tung nguoi
Insight theo du 4 giai doan (Awareness, Consideration, Conversion, Retention)
JTBD co du 3 tang: Functional, Emotional, Social
Persona co du 4 phan: Demographics, Psychographics, Behaviors, Media Consumption
Customer Journey co touchpoint, cam xuc, va rao can cu the — khong chung chung
Moi insight da qua bo 3 tieu chi: TRUE, TENSION, ACTIONABLE
Internal Monologue co du lieu ho tro (comment, inbox, review), khong phai tuong tuong
Phan tang hanh vi vuot qua demographics — co hanh dong cu the cho tung phan khuc
Khong co gia dinh thieu co so — moi ket luan phai co nguon hoac bang chung
Output dan den hanh dong cu the (content, ads, san pham), khong chi mo ta
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.
Keep looking
Skills are one crate of 325,949. Ordering is by how many stacks a row turns up in, so the top of any crate is what has actually been picked rather than what has the most stars.