Content repurposer

Content Repurposer

Extracts the reusable core of one long-form piece and re-expresses it natively for four destinations: a LinkedIn post, an X thread outline, a newsletter blurb, and 3 short-video hooks. The test for every cell of the matrix: it must read like it was born on that platform, not exported to it. Everything ships as drafts.

When to Use

• A finished long-form piece exists and the user wants multi-platform mileage from it.
• A deep-research-brief deserves distribution beyond one channel.
• Not for: producing the final polished LinkedIn pack or full X thread (this skill outlines; hand cells to linkedin-content-pack or x-thread-builder for full builds), or drafting the source piece itself.

Quick Reference

Action	Command / Call
Word-count source	python3 -c "print(len(open('/tmp/source.txt').read().split()))"
Extract idea inventory	5–8 atomic ideas, each quotable alone (step 2)
Platform fit rules	LinkedIn = professional lesson; X = punchy sequence; newsletter = editorial take; video = spoken hook
Char-check any cell	python3 -c "print(len('''TEXT'''))"
Full builds	Route to linkedin-content-pack / x-thread-builder / newsletter-assembler

Procedure

1. Precheck — confirm you have the full source text (save to /tmp/source.txt; run the word count — under ~400 words means it's not long-form, so tell the user a single-platform skill fits better). Confirm audience and which platforms matter; default to all four.
2. Build the idea inventory — read the whole piece, then list 5–8 atomic ideas: each a standalone claim, stat, story, or framework with a line reference to where it lives in the source. This inventory — not the source's structure — feeds every platform. No idea in the inventory, no idea in the matrix.
3. LinkedIn post — pick the idea with the strongest professional "lesson learned" or contrarian-but-defensible angle. Draft hook-first (line 1 ≤200 chars, python3-checked), short paragraphs, substance in-post, no engagement bait, link reserved for a first comment. This is a different idea-framing than the X thread uses — if two cells lead with the same sentence, one is wrong.
4. X thread outline — pick the idea that decomposes into a sequence (steps, escalating list, before/after). Write the opener tweet in full (≤280 chars, python3-checked) plus one-line summaries for 5–9 body tweets and the CTA close. Punchier and more concrete than the LinkedIn framing.
5. Newsletter blurb — 60–120 words of editorial take for an existing newsletter section: why the piece matters to that reader, one specific takeaway, then the link. Written as the curator's voice about the piece, not a summary of it.
6. 3 short-video hooks — three distinct spoken opening lines (≤2 sentences each) for Reels/Shorts/TikTok, each from a DIFFERENT inventory idea. Written for the ear: present tense, direct address, concrete stakes in the first sentence. Banned: "Wait for it", "You won't believe", "Stop scrolling".
7. Assemble & deliver — fill the matrix template, noting which inventory idea each cell used (prove no copy-paste: no sentence appears verbatim in two cells). Recommend brand-voice-guardian for a voice pass and the sibling skills for full builds of any cell.

Output Template

# Repurposing Matrix: [source title]
**Source:** [link/file] | **Audience:** [who]

## Idea inventory
1. [atomic idea] (source ref)
... (5–8 total)

## LinkedIn post (idea #x) — full draft
[hook / body / close]

## X thread outline (idea #y)
1/ [full opener, char-checked]
2/–n/ [one-line per tweet]
n+1/ [CTA close]

## Newsletter blurb (idea #z) — 60–120 words
[take + link]

## Short-video hooks
A. (idea #_) "[spoken line]"
B. (idea #_) "[spoken line]"
C. (idea #_) "[spoken line]"

## Next steps
- Full builds: linkedin-content-pack / x-thread-builder / newsletter-assembler

Pitfalls

• Copy-paste with line breaks — the "X thread" is just the article's paragraphs chopped at 280 chars. Recovery: return to the idea inventory and re-express the idea in platform-native rhythm; if a cell shares a verbatim sentence with the source or another cell, rewrite it from the idea, not the text.
• Same angle everywhere — all four cells lead with the same framing, so cross-platform followers see reruns. Recovery: step 2's inventory exists precisely for this — assign different lead ideas per cell and record the assignment in the output.
• Video hooks written for the eye — subordinate clauses and semicolons nobody can speak. Recovery: read each hook aloud; if it takes a breath mid-sentence or sounds like prose, shorten to how a person actually talks.
• Inventory drift — a matrix cell contains a claim that isn't in the source. Recovery: every cell cites its inventory idea number; audit each cell against its cited idea and cut anything the source doesn't support.

Verification

• Idea inventory has 5–8 entries, each with a source reference
• Every matrix cell cites which inventory idea it used; no two cells share a lead idea
• No sentence appears verbatim in more than one cell or copied from the source
• LinkedIn hook and X opener char-checked via python3 (counts reported)
• All cells delivered as drafts; full-build handoffs to sibling skills noted