Funnel strategy

Skill matteotitta/claude-code-marketing-quickstart/.claude/skills/funnel-strategy

Maps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website + Exa research, then produces pre-close + post-close stage definitions, the FETE mapping (Fit / Engagement / Tier / Eligibility), and closed-lost re-entry paths. Triggers - "funnel strategy", "funnel stages", "pipeline stages", "sales process", "lead qualification", "GTM motion mapping", or any work defining how leads flow through the business. Upstream - recommended company-context, icp-research. Downstream - feeds lifecycle-marketing, outreach-emails, content-strategy. NOT for lead scoring logic (use /lead-scoring) or lifecycle email campaigns (use /lifecycle-marketing).From its SKILL.md

Install

npx -y skills add matteotitta/claude-code-marketing-quickstart --skill funnel-strategy

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

no licenseNo license file was found in the repository. Code published without one is not open source by default, so using it at work is a question for whoever answers licensing questions where you are.

SKILL.md

3.8 KB, 533 tokens by cl100k_base, as published. Nobody here has run it

funnel-strategy — research skill

Infer and structure your sales funnel based on your GTM motion. Reads ICP + positioning (if locked) and your website signals to produce pre-close + post-close stages with qualification criteria per stage. Output: marketing/funnel/funnel-strategy.md.

When to use

Early in the engagement, after ICP research is in place — defines the stages every downstream skill assumes
When the GTM motion is shifting (e.g., PLG → Hybrid as enterprise deals start landing)
Quarterly refresh if win/loss data suggests stages are misaligned with reality

When NOT to use

For lead scoring logic per account — use /lead-scoring after this is locked
For lifecycle email campaign design — use /lifecycle-marketing after this is locked
If you already have a documented funnel that the team trusts — skip this; it's already done

Inputs

Recommended: marketing/icp/ICP.md (the champion + economic buyer help identify stage transitions)
Recommended: marketing/positioning/positioning.md (status-quo alternatives often map to closed-lost re-entry signals)
Your company website URL (Exa fetches + reads it)

What it produces

marketing/funnel/funnel-strategy.md with these sections:

GTM motion classification — PLG / SLG / Hybrid, with evidence from website + ICP signals
Pre-close stages — typically 4–6 stages (Aware → Engaged → Qualified → Discovery → Evaluation → Closed-Won)
Post-close stages — Onboarding → Activated → Habitual → Expansion (or Churn-Risk → Recovered)
Per-stage definitions — what triggers entry, what defines progression, what qualification criteria gate the next stage
FETE mapping — Fit / Engagement / Tier / Eligibility signals per stage
Closed-lost re-entry paths — how leads that dropped out get back in

Example run

In your terminal: /funnel-strategy

Claude reads your ICP + positioning files + fetches your website, then walks you through the GTM motion classification. Edits the draft with you, then writes the final to marketing/funnel/funnel-strategy.md.

For the format: see ../../../pulse-analytics-example/funnel/funnel-strategy.md — fully populated example for the fictional PulseAnalytics B2B SaaS analytics company.

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.