Funnel strategy
Skill matteotitta/claude-code-marketing-quickstart/.claude/skills/funnel-strategy
Claude Code for GTM — quickstart for GTM operators
npx -y skills add matteotitta/claude-code-marketing-quickstart --skill funnel-strategyAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- no licenseNo license file was found in the repository. Code published without one is not open source by default, so using it at work is a question for whoever answers licensing questions where you are.
What its author says it does
Copied from the file, not written here
Maps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website + Exa research, then produces pre-close + post-close stage definitions, the FETE mapping (Fit / Engagement / Tier / Eligibility), and closed-lost re-entry paths. Triggers - "funnel strategy", "funnel stages", "pipeline stages", "sales process", "lead qualification", "GTM motion mapping", or any work defining how leads flow through the business. Upstream - recommended company-context, icp-research. Downstream - feeds lifecycle-marketing, outreach-emails, content-strategy. NOT for lead scoring logic (use /lead-scoring) or lifecycle email campaigns (use /lifecycle-marketing).
SKILL.md
3.8 KB, as published. Nobody here has run it
funnel-strategy — research skill
Infer and structure your sales funnel based on your GTM motion. Reads ICP + positioning (if locked) and your website signals to produce pre-close + post-close stages with qualification criteria per stage. Output: marketing/funnel/funnel-strategy.md.
When to use
- Early in the engagement, after ICP research is in place — defines the stages every downstream skill assumes
- When the GTM motion is shifting (e.g., PLG → Hybrid as enterprise deals start landing)
- Quarterly refresh if win/loss data suggests stages are misaligned with reality
When NOT to use
- For lead scoring logic per account — use
/lead-scoringafter this is locked - For lifecycle email campaign design — use
/lifecycle-marketingafter this is locked - If you already have a documented funnel that the team trusts — skip this; it's already done
Inputs
- Recommended:
marketing/icp/ICP.md(the champion + economic buyer help identify stage transitions) - Recommended:
marketing/positioning/positioning.md(status-quo alternatives often map to closed-lost re-entry signals) - Your company website URL (Exa fetches + reads it)
What it produces
marketing/funnel/funnel-strategy.md with these sections:
- GTM motion classification — PLG / SLG / Hybrid, with evidence from website + ICP signals
- Pre-close stages — typically 4–6 stages (Aware → Engaged → Qualified → Discovery → Evaluation → Closed-Won)
- Post-close stages — Onboarding → Activated → Habitual → Expansion (or Churn-Risk → Recovered)
- Per-stage definitions — what triggers entry, what defines progression, what qualification criteria gate the next stage
- FETE mapping — Fit / Engagement / Tier / Eligibility signals per stage
- Closed-lost re-entry paths — how leads that dropped out get back in
Example run
In your terminal: /funnel-strategy
Claude reads your ICP + positioning files + fetches your website, then walks you through the GTM motion classification. Edits the draft with you, then writes the final to marketing/funnel/funnel-strategy.md.
For the format: see ../../../pulse-analytics-example/funnel/funnel-strategy.md — fully populated example for the fictional PulseAnalytics B2B SaaS analytics company.