Launch playbook
Skill Mattakushi432/Claude-Code-Skills-Custom-DevTools-Pack/plugins/devtools-pack/skills/launch-playbook
When to activate: product launch, go-to-market, launch planning, release strategy, launch day, pre-launch, post-launch, launch checklist, GTM executionFrom its SKILL.md
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SKILL.md
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Launch Playbook
Launch Phases Overview
| Phase | Timeline | Focus |
|---|---|---|
| Pre-Launch | T-8 to T-1 weeks | Build, seed, prepare |
| Launch Week | T-7 days to T+1 day | Execute, amplify |
| Post-Launch | T+2 days to T+30 days | Optimize, sustain |
Phase 1: Pre-Launch (T-8 to T-1 Weeks)
T-8 Weeks: Foundation
- Define launch goals and success metrics
- Identify ICP (Ideal Customer Profile) for launch
- Assign launch DRI (Directly Responsible Individual)
- Set launch tier: Soft / Standard / Major
- Draft press kit (logo, screenshots, one-liner, long description)
T-6 Weeks: Content & Assets
- Landing page live (feature list, pricing, CTA)
- Product demo video recorded (60–90 sec)
- Blog post: "Why we built this" drafted
- Social announcement assets designed
- Email sequence written (waitlist → launch day → follow-up)
- SEO: target keyword research done, meta tags set
T-4 Weeks: Seed & Warm Up
- Waitlist open and collecting signups
- Beta testers recruited (target: 20–50 users)
- Press list built (10–20 journalists / publications)
- Product Hunt hunter identified
- Community seeding: share in Slack/Discord groups as preview
- LinkedIn/Twitter teaser posts scheduled
T-2 Weeks: Press & Influencer Outreach
- Embargo pitches sent to top 5 journalists
- Influencer briefings scheduled
- Partner co-announcement assets shared
- Affiliate/referral codes distributed
- All content assets reviewed and approved
- Launch day war room attendees confirmed
T-1 Week: Final Checks
- Website load tested (use k6 or LoadImpact)
- Onboarding flow QA'd end-to-end
- Support/FAQ docs live
- Billing and payment flows tested
- Analytics tracking verified (GA4, Segment, Mixpanel)
- Rollback plan documented
Phase 2: Launch Day
War Room Setup
Attendees: Marketing lead, CEO/founder, Eng lead, Customer Success
Communication channel: #launch-day Slack
Meeting: 9am standup, 12pm check-in, 5pm close-out
Dashboard open: signups, errors, social mentions, revenue
Hour-by-Hour Schedule (Sample)
| Time | Action | Owner |
|---|---|---|
| 08:00 | Send launch email to waitlist | Marketing |
| 09:00 | Publish blog post | Content |
| 09:15 | Tweet/LinkedIn announcement | Founder |
| 09:30 | Product Hunt goes live | PH hunter |
| 10:00 | Embargo lifts — press articles publish | PR |
| 10:30 | Comment on PH, engage community | Team |
| 12:00 | Mid-day social update (milestone: X signups) | Marketing |
| 14:00 | Influencer posts go live | Influencer |
| 17:00 | End-of-day social recap | Marketing |
| 18:00 | War room close-out debrief | All |
Social Announcement Templates
Twitter/X thread opener:
We just launched [Product Name] 🚀
[One sentence what it does]
[One sentence who it's for]
[One sentence key differentiator]
Here's everything you need to know 🧵
LinkedIn post:
After [X months] of building, [Product Name] is live.
The problem we solve: [2 sentences]
Who it's for: [1 sentence]
The result: [quantified benefit]
Try it free → [link]
Press Release Template
FOR IMMEDIATE RELEASE
[Company] Launches [Product] to [Outcome]
[City, Date] — [Company], a [description], today announced the launch of
[Product], a [category] that [key benefit].
"[Founder quote about why this matters]," said [Name], [Title] of [Company].
[Product] addresses [problem] by [solution]. Key features include:
- [Feature 1]: [Benefit]
- [Feature 2]: [Benefit]
- [Feature 3]: [Benefit]
Pricing starts at $[X]/month. Available at [URL].
About [Company]: [2-sentence company description]
Contact: [[email protected]]
Phase 3: Post-Launch (T+2 to T+30)
Week 1: Stabilize
- Monitor error rates every 4 hours
- Respond to all support tickets same day
- Collect and triage beta user feedback
- Fix critical bugs within 24 hours
- Daily metrics review: signups, activation, churn
Week 2–4: Optimize
- Analyze onboarding drop-off funnel
- A/B test landing page headline (if traffic sufficient)
- Publish 2–3 follow-up blog posts (use cases, how-to)
- Collect customer testimonials (email 5 active users)
- Post-launch retargeting ad campaign live
- SEO: build 5–10 backlinks from press coverage
Launch Metrics Dashboard
| Metric | Target | Actual |
|---|---|---|
| Day 1 signups | — | — |
| Week 1 signups | — | — |
| Activation rate (D7) | >40% | — |
| D7 retention | >25% | — |
| Press mentions | — | — |
| PH upvotes | — | — |
| Revenue (W1) | — | — |
Launch Post-Mortem Template
Run T+14 days. Time box: 60 minutes.
- What was the goal? (signups, revenue, press, activation)
- What happened? (actual metrics vs targets)
- What worked? (top 3 wins — be specific)
- What didn't? (top 3 misses — be honest)
- Surprises? (unexpected good or bad)
- What we'd do differently? (3 action items with owners)
- What do we carry forward? (tactics to repeat)
Launch Tier Definitions
| Tier | Scope | Channels | Team size |
|---|---|---|---|
| Soft launch | Limited audience, no press | Email, in-app | 1–2 |
| Standard launch | Full audience, some press | Email + social + 2–3 press | 3–5 |
| Major launch | Full GTM, press, events | All channels + PR firm | 5+ |
What ships with it
Read from the repository
Just SKILL.md. No reference files, no scripts.