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Landing page

Skill MartinOlivero/saas-builder/skills/landing-page

This skill should be used when the user wants to create a landing page, sales page, home page, lead-capture page, or any conversion-oriented page. Trigger phrases include "build a landing page", "make a sales page", "create a home page for my product", "I need a page to sell X", "landing for my SaaS/course/service", "lead capture page". It asks up to 3 questions, applies a proven psychological section order, generates the copy, and produces ready-to-use components.From its SKILL.md

Install
npx -y skills add MartinOlivero/saas-builder --skill landing-page

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SKILL.md

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Landing Page

This skill builds landing pages that convert — not just pages that look nice. It combines a proven section order with real copy and production-ready code.

Analogy: a landing page is a salesperson who never sleeps. A good salesperson follows an order — grab attention, name the pain, show the cure, prove it works, ask for the sale. The section structure below is that script.

Workflow

Step 1 — Ask up to 3 questions (no more)

  • What are you selling or offering? (product, service, SaaS, consulting)
  • Who is the ideal customer? (the avatar — be specific)
  • What is the single main action you want the visitor to take? (buy, book a call, sign up, join waitlist)

If the message already answers these, skip ahead.

Step 2 — Build the section structure (proven psychological order)

  1. Hero — clear value proposition + primary CTA. The visitor must understand what this is and why it matters in 5 seconds.
  2. Problem — agitate the customer's pain. Make them feel the cost of not solving it.
  3. Solution — how the product/service resolves that pain.
  4. Features — 3-6 key items, written as benefits, not specifications ("ship in a weekend," not "built with X framework").
  5. Social proof — testimonials, logos, numbers, results.
  6. Pricing — if applicable; clear tiers, one highlighted.
  7. FAQ — kill the top objections before they stop the sale.
  8. Final CTA — restate the value and repeat the main action.

Step 3 — Activate ui-design for the visual system

Hand off to the ui-design skill to generate the design system (style, palette, typography, spacing, dark mode) before writing components. Do not invent visual choices here.

Delegation: the design system itself is sourced per availability — if ui-ux-pro-max is installed, let it generate the system (optionally refined by taste-skill); if neither is installed, fall back to the embedded principles in ui-design. The landing page works either way; the originals just make it sharper. Never block on a missing dependency.

Step 4 — Generate the copy, not just the code

This skill writes the base copy for every section — headline, subhead, body, CTA labels — tailored to the offer and avatar. Code without copy is half a landing page.

Step 5 — Stack and optional add-ons

Default stack: React + Vite + Tailwind. Before building, ask whether the page needs:

  • Animations → Framer Motion
  • A form → React Hook Form
  • Analytics → which provider (e.g. Plausible, GA, PostHog)

Only add these if the user wants them; do not bloat by default.

Step 6 — Output

Deliver ready-to-use components, not prototypes — each section as a real component, wired to the design tokens, with the generated copy in place and empty/loading/error states handled where relevant (e.g. the form).

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most design frontend skills give in 677 tokens

Counted across 1,179 of the 2,086 authors here whose files we hold, read 2026-09-06

  • Commit to a bold aesthetic directionin 31 of 1179, across 24 files
  • Prefer component composition over inheritancein 28 of 1179, across 14 files
  • Animate only transform and opacity propertiesin 27 of 1179, across 22 files
  • Memoize expensive computations with useMemoin 26 of 1179, across 13 files
  • Use semantic HTML elementsin 24 of 1179, across 23 files
  • Virtualize long lists for performancein 21 of 1179, across 10 files
  • Use CSS variables for design tokensin 20 of 1179, across 14 files
  • Implement loading, empty, and error statesin 20 of 1179
  • Lazy load heavy components with Suspensein 19 of 1179, across 8 files
  • Respect prefers-reduced-motion media queriesin 18 of 1179, across 10 files
  • Prioritize CSS-only animations for HTMLin 18 of 1179, across 16 files
  • Use compound components for related UI elementsin 18 of 1179, across 7 files

Said here and by no other author read

  • Ask up to three discovery questions
  • Follow the proven psychological section order
  • Write benefits instead of technical specifications
  • Delegate visual system generation to ui-design
  • Generate base copy for every section
  • Use React, Vite, and Tailwind by default

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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