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Go to market

Skill magnus919/agent-skills/go-to-market

CMO methodology — positioning and messaging frameworks (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling (CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand), competitive response (pricing wars, feature races, brand defense).From its SKILL.md

Install
npx -y skills add magnus919/agent-skills --skill go-to-market

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SKILL.md

2.9 KB, 501 tokens by cl100k_base, as published. Nobody here has run it

Go-to-Market — CMO Methodology

CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.

When to Load

TriggerWhat's Needed
Define positioning and messagingreferences/positioning-messaging.md — Dunford framework, message hierarchy
Build acquisition channel strategyreferences/acquisition-strategy.md — channel mix, PLG/SLG, funnel metrics
Design brand architecturereferences/acquisition-strategy.md — brand systems, visual identity, brand health
Model growth economicsreferences/growth-modeling.md — CAC/LTV, cohort analysis, market entry
Develop competitive responsereferences/acquisition-strategy.md — pricing wars, feature races, brand defense
Plan market entryreferences/growth-modeling.md — beachhead, land-and-expand, channel economics

Loading Order

skill_view('go-to-market')
# Then domain-specific references:
skill_view('go-to-market', file_path='references/positioning-messaging.md')
skill_view('go-to-market', file_path='references/acquisition-strategy.md')
skill_view('go-to-market', file_path='references/growth-modeling.md')

Reference Files

ReferencePurpose
references/positioning-messaging.mdApril Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic
references/acquisition-strategy.mdChannel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture
references/growth-modeling.mdCAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand)

Output Contract

The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to 00-index.md. See artifact-pyramids skill for the specification.

Related Skills

  • artifact-pyramids — output contract
  • product-strategy — CPO methodology (product vision, PMF, market sizing)
  • brand-designer — visual brand identity design
  • seo-content-optimization — organic search and content strategy

What ships with it: 5 files

27.9 KB alongside SKILL.md

evals/

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