Go to market
CMO methodology — positioning and messaging frameworks (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling (CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand), competitive response (pricing wars, feature races, brand defense).From its SKILL.md
npx -y skills add magnus919/agent-skills --skill go-to-marketAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
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SKILL.md
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Go-to-Market — CMO Methodology
CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.
When to Load
| Trigger | What's Needed |
|---|---|
| Define positioning and messaging | references/positioning-messaging.md — Dunford framework, message hierarchy |
| Build acquisition channel strategy | references/acquisition-strategy.md — channel mix, PLG/SLG, funnel metrics |
| Design brand architecture | references/acquisition-strategy.md — brand systems, visual identity, brand health |
| Model growth economics | references/growth-modeling.md — CAC/LTV, cohort analysis, market entry |
| Develop competitive response | references/acquisition-strategy.md — pricing wars, feature races, brand defense |
| Plan market entry | references/growth-modeling.md — beachhead, land-and-expand, channel economics |
Loading Order
skill_view('go-to-market')
# Then domain-specific references:
skill_view('go-to-market', file_path='references/positioning-messaging.md')
skill_view('go-to-market', file_path='references/acquisition-strategy.md')
skill_view('go-to-market', file_path='references/growth-modeling.md')
Reference Files
| Reference | Purpose |
|---|---|
references/positioning-messaging.md | April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic |
references/acquisition-strategy.md | Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture |
references/growth-modeling.md | CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand) |
Output Contract
The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to 00-index.md. See artifact-pyramids skill for the specification.
Related Skills
artifact-pyramids— output contractproduct-strategy— CPO methodology (product vision, PMF, market sizing)brand-designer— visual brand identity designseo-content-optimization— organic search and content strategy
What ships with it: 5 files
27.9 KB alongside SKILL.md
evals/
- evals.json8.0 KB
references/
- acquisition-strategy.md6.9 KB
- growth-modeling.md5.5 KB
- positioning-messaging.md6.3 KB
- README.md1.2 KB