Social content os

Social Content OS

The entry point and router for the pack. Use it to onboard a user, load their brand, and send them to the right tool. Default output language: English (switch to the user's language if their topic or audience is in another language).

The system in one screen

Reach is decided by the Interest Graph, not your follower count: every post is tested on a small audience first and only scales if it performs. So you ship like a graffiti artist — speed and volume over polish — and let data pick winners. Full reference: reference/frameworks.md (read it before doing strategy work).

The five tools

You want to...	Use
Plan what to post (calendar, topic tree, funnel mapping)	content-plan
Turn one idea into 10+ ranked scroll-stopping hooks	hook-lab
Build a 7–10 slide carousel and render the slides	carousel-builder
Write a caption, IG/LinkedIn post, or CTA	caption-writer
Break one long-form asset into a batch of posts	repurpose

How to route

1. Load the brand. Read brand.json in this skill's directory. If it's still the template (brand_name is "Your Brand"), run onboarding (below) first — good output needs a real brand profile.
2. Match intent to the table above and invoke that skill via the Skill tool. If the request is broad ("help me grow on Instagram"), start with content-plan.
3. Chain when useful. A typical flow: content-plan → hook-lab on the best ideas → carousel-builder / caption-writer to produce → repurpose to multiply.

Onboarding (first run / template brand)

Ask for these, then write brand.json (keep it short, one pass):

• Brand name + handle, and the one-liner: what you help people do.
• Audience: who you're stopping mid-scroll.
• Topic Tree: your Niche-of-One angle + 3 broad interests + a few subtopics.
• Voice: 3–5 adjectives.
• Colors: background, accent, ink (hex). Defaults are fine if unsure.
• CTA: the comment-trigger WORD and what ManyChat promises in the DM.
• Platforms in play.

Once saved, confirm and route to the tool that matches what they came for.

Non-negotiable quality bar

Hook first, always. Clear over clever. One idea, one CTA per asset. Specific beats generic. Every asset maps to a funnel stage. No AI tells in human-facing copy (no em-dashes, en-dashes, smart quotes, or "unlock/elevate/dive in/game-changer").