Social content os
Skill lumizone/social-content-os-claude-skill/skills/social-content-os
Claude Code skill pack that plans and produces social media content that performs: a tagged content calendar, scroll stopping hooks, rendered carousels, captions, and repurposing. Interest Graph playbook, zero AI artifacts.
npx -y skills add lumizone/social-content-os-claude-skill --skill social-content-osAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
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Router and onboarding for the Social Content OS pack — a system for planning and producing high-performing social media content (Instagram, LinkedIn, TikTok, X) based on the Interest Graph / Graffiti playbook (ABC hooks, SGTMS, Awareness Funnel, Best of Nine, carousels, ManyChat monetization). Use when the user wants help with social media content but hasn't picked a specific task, or says "social content os", "pomoz mi z social media", "od czego zaczac z contentem", "help me with my social media", "what should I post". Explains the system, loads the brand profile, and routes to the right sub-skill: content-plan, hook-lab, carousel-builder, caption-writer, or repurpose.
SKILL.md
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Social Content OS
The entry point and router for the pack. Use it to onboard a user, load their brand, and send them to the right tool. Default output language: English (switch to the user's language if their topic or audience is in another language).
The system in one screen
Reach is decided by the Interest Graph, not your follower count: every post is
tested on a small audience first and only scales if it performs. So you ship like a
graffiti artist — speed and volume over polish — and let data pick winners.
Full reference: reference/frameworks.md (read it before doing strategy work).
The five tools
| You want to... | Use |
|---|---|
| Plan what to post (calendar, topic tree, funnel mapping) | content-plan |
| Turn one idea into 10+ ranked scroll-stopping hooks | hook-lab |
| Build a 7–10 slide carousel and render the slides | carousel-builder |
| Write a caption, IG/LinkedIn post, or CTA | caption-writer |
| Break one long-form asset into a batch of posts | repurpose |
How to route
- Load the brand. Read
brand.jsonin this skill's directory. If it's still the template (brand_name is "Your Brand"), run onboarding (below) first — good output needs a real brand profile. - Match intent to the table above and invoke that skill via the Skill tool. If the request is broad ("help me grow on Instagram"), start with content-plan.
- Chain when useful. A typical flow: content-plan → hook-lab on the best ideas → carousel-builder / caption-writer to produce → repurpose to multiply.
Onboarding (first run / template brand)
Ask for these, then write brand.json (keep it short, one pass):
- Brand name + handle, and the one-liner: what you help people do.
- Audience: who you're stopping mid-scroll.
- Topic Tree: your Niche-of-One angle + 3 broad interests + a few subtopics.
- Voice: 3–5 adjectives.
- Colors: background, accent, ink (hex). Defaults are fine if unsure.
- CTA: the comment-trigger WORD and what ManyChat promises in the DM.
- Platforms in play.
Once saved, confirm and route to the tool that matches what they came for.
Non-negotiable quality bar
Hook first, always. Clear over clever. One idea, one CTA per asset. Specific beats generic. Every asset maps to a funnel stage. No AI tells in human-facing copy (no em-dashes, en-dashes, smart quotes, or "unlock/elevate/dive in/game-changer").