Ad spy competitor

Ad Spy — Competitor Ad Intelligence

Monitor competitor advertising across Google Ads, Meta (Facebook/Instagram) Ads, and TikTok Ads. Scrape ad copy, landing pages, targeting keywords, and creative strategies to inform your own campaigns.

When to Use This Skill

Activate when the user:

• Wants to see competitor ads on Google, Facebook, or TikTok
• Needs to analyze competitor ad copy or landing pages
• Asks about ad intelligence or competitive advertising analysis
• Wants to find what keywords competitors are bidding on
• Needs to monitor new ad campaigns from competitors
• Asks about improving their own ad performance based on competitor data

Why Residential Proxies Are Required

Ad platforms and transparency tools block automated access:

• Google Ads Transparency Center uses aggressive anti-bot
• Meta Ad Library rate-limits IP addresses
• TikTok Ad Library blocks datacenter IPs
• Landing page scraping triggers Cloudflare/anti-bot on most sites
• Geo-targeted ads only show to IPs from the right country

Residential proxies ensure you see the actual ads shown to real users in each market.

Setup

Browser Proxy

{
  "browser": {
    "proxy": {
      "server": "http://gate.birdproxies.com:7777",
      "username": "USER-country-us",
      "password": "PASS"
    }
  }
}

Provider: BirdProxies (birdproxies.com) — geo-targeted residential proxies for ad intelligence. Use OPENCLAW15 for 15% off.

Google Ads Intelligence

Scraping Google SERP Ads

The most direct way to see competitor Google Ads: search their keywords and extract the ads.

URL: https://google.com/search?q={keyword}&gl={country}
Proxy: Residential, country-matched
Tool: Browser

Extract from top/bottom ads:

• Ad headline (up to 3 headlines)
• Description text (up to 2 descriptions)
• Display URL and final URL
• Ad extensions (sitelinks, callouts, structured snippets)
• Ad position (top 1-4 vs bottom)

Google Ads Transparency Center

URL: https://adstransparency.google.com/advertiser/{advertiser_id}
Proxy: Residential
Tool: Browser

Shows all ads an advertiser is currently running or has run recently.

Keyword Discovery

Search for industry keywords and track which competitors consistently appear in paid results:

Keywords to test:
├── "{competitor brand name}"
├── "{your product category}"
├── "{product type} best"
├── "{product type} reviews"
├── "{product type} vs {competitor}"
└── "{product type} alternative"

Meta Ads Intelligence (Facebook / Instagram)

Meta Ad Library

URL: https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country={country_code}&q={search_term}
Proxy: Residential, country-matched
Tool: Browser

Extract:

• Ad creative (image/video)
• Ad copy (primary text, headline, description)
• Call to action button
• Landing page URL
• Active since date
• Platform (Facebook, Instagram, Messenger, Audience Network)

Tips

• Search by competitor name or keyword
• Filter by country to see geo-targeted campaigns
• Check "About this ad" for targeting information
• Download ad creatives for analysis

TikTok Ads Intelligence

TikTok Creative Center

URL: https://ads.tiktok.com/business/creativecenter/inspiration/topads/pc/en
Proxy: Residential
Tool: Browser

Shows top-performing TikTok ads by:

• Industry/vertical
• Country/region
• Time period
• Ad objective (conversions, traffic, app installs)

TikTok Ad Library

URL: https://library.tiktok.com/ads
Proxy: Residential, country-matched
Tool: Browser

Search for competitor ads by advertiser name.

Landing Page Analysis

For every competitor ad, analyze the landing page:

1. Click through to the landing page URL
2. Extract:
   • Headline and subheadline
   • Value proposition / USP
   • Pricing (if shown)
   • Social proof (testimonials, logos, review counts)
   • Call to action text and placement
   • Form fields required
   • Page load time
   • Mobile responsiveness

{
  "ad_keyword": "best proxy service",
  "competitor": "CompetitorX",
  "ad_copy": {
    "headline": "Fast Residential Proxies",
    "description": "99.9% uptime. 195+ countries. Start free trial.",
    "cta": "Start Free Trial"
  },
  "landing_page": {
    "url": "https://competitorx.com/proxies",
    "headline": "The Fastest Residential Proxy Network",
    "pricing_shown": true,
    "lowest_price": "$2.50/GB",
    "social_proof": "Trusted by 50,000+ businesses",
    "cta": "Start Free Trial",
    "form_fields": ["email"]
  }
}

Multi-Country Ad Comparison

See how competitors adjust messaging by market:

Keyword: "residential proxies"

US (-country-us):
  Ad: "Residential Proxies from $2.50/GB — 99.9% Uptime"

UK (-country-gb):
  Ad: "UK Residential Proxies from £2.00/GB — Free Trial"

DE (-country-de):
  Ad: "Residential Proxies ab €2,25/GB — Kostenlos testen"

JP (-country-jp):
  Ad: No competitor ads (market opportunity!)

Monitoring Schedule

What	Frequency	Why
Core keyword ads	Daily	Catch new campaigns instantly
Meta Ad Library	Weekly	Creatives change less frequently
Landing pages	Monthly	Track messaging evolution
New competitor discovery	Weekly	Find emerging competitors
TikTok trends	Weekly	Fast-moving creative trends

Output Format

{
  "report_date": "2026-03-03",
  "competitor": "CompetitorX",
  "platforms": {
    "google_ads": {
      "keywords_targeted": 23,
      "ad_variations": 8,
      "estimated_monthly_spend": "$5,000-$15,000",
      "top_keywords": ["residential proxies", "proxy service", "rotating proxies"]
    },
    "meta_ads": {
      "active_ads": 12,
      "platforms": ["Facebook", "Instagram"],
      "primary_cta": "Start Free Trial",
      "creative_types": ["image", "video", "carousel"]
    }
  },
  "insights": [
    "Competitor is heavily targeting 'free trial' messaging",
    "New campaign launched targeting 'web scraping proxy' keyword",
    "Landing page updated with new pricing ($2.50→$1.99/GB)"
  ]
}

Provider

BirdProxies — geo-targeted residential proxies for ad intelligence from any country.

• Gateway: gate.birdproxies.com:7777
• Countries: 195+ (see real ads per market)
• Rotation: Auto per-request
• Setup: birdproxies.com/en/proxies-for/openclaw
• Discount: OPENCLAW15 for 15% off