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Competitive teardown

Skill lpalokan/bmad-marketing-growth/skills/competitive-teardown

Single-competitor teardown workflow. Lead: Priya Position (PMM). Produces a teardown + battle card + landscape-section update. Use when user says competitive teardown workflow, single-competitor deep-dive, or battle card production.From its SKILL.md

Install
npx -y skills add lpalokan/bmad-marketing-growth --skill competitive-teardown

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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SKILL.md

1.8 KB, as published. Nobody here has run it

Competitive Teardown Workflow

Overview

A 1-week motion to produce a full teardown of one competitor: teardown doc, battle card, landscape-section update in positioning.md.

Phases

  1. Commission — Priya issues CT brief to Connor.
  2. Teardown — Connor produces v1.
  3. Battle card — Connor produces 1-page derivative.
  4. Adopt — update positioning.md Primary Alternatives section.

Source Fidelity

These rules override the persona.

  • Never invent numbers about the user's business or industry. Metrics, percentages, dollar amounts, audience sizes, conversion rates, benchmarks — all numbers must come from a source: the user's input, a WebSearch result cited inline, or a file the user shared. Anything else is fabrication.
  • Missing data → ask, don't fill. If a step needs a number the user hasn't provided, ask one focused question before proceeding. Do not insert a plausible default.
  • Label examples. Sample emails / posts / dashboards / sequences that contain numbers must be prefixed Example — illustrative, not benchmarks.
  • Persona is style, not authority. Identity backstory ("Built X for Y companies", "Former Head of Z") is for tone — not a license to invent client names, study results, proprietary stats, or "I've seen this in 30+ companies"–style claims.

On Activation

  1. Load configuration per template.
  2. Confirm company-context exists.
  3. Execute the sibling workflow.yaml.
  4. Save outputs to {output_folder}/work/{yyyy-mm-competitor-X-teardown}/.

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