Seo rich results
42 SEO commands for Claude Code — site audits, Ahrefs backlinks, GSC analytics, SERP research, content briefs, technical SEO, schema validation, and more
npx -y skills add lionkiii/claude-seo-skills --skill seo-rich-resultsAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
One thing to look at
- 20 stars20 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.
What its author says it does
Copied from the file, not written here
Per-type rich result eligibility checker. Given a URL or page type, determine WHICH Google rich results the page is eligible for, validate existing JSON-LD against Google's required/recommended properties per type, and produce a gap report. Use when user says "rich results", "rich snippets", "eligible rich results", "structured data types", or "schema eligibility".
SKILL.md
8.5 KB, ~2.0k tokens by cl100k_base, as published. Nobody here has run it
Rich Result Eligibility Checker
<!-- Updated: 2026-06-10 -->Deeper than the generic schema skill: this skill answers "which rich results CAN
this page earn, and what exactly is missing?" — per-type, against Google's own
required/recommended property lists. For markup generation, use /seo-schema.
Inputs
- URL (preferred) — the page to check, or
- Page type — an archetype ("blog post", "product page", "event page") when no live URL exists yet, or
- Local HTML file — read with Read tool instead of WebFetch
Optional: existing JSON-LD pasted by the user for offline validation.
Execution
- Fetch the page. WebFetch the URL (or Read the local file). If WebFetch is
blocked, fall back to
curl -sL <url>. - Detect existing structured data. Extract every
<script type="application/ld+json">block; also note Microdata (itemscope/itemprop) and RDFa (typeof/property). JSON-LD is Google's stated preference. - Classify the page archetype from content signals (title, H1, byline, price, dates, ingredients, salary, address, thread replies).
- Check eligibility with the decision table below — map archetype → active rich result types. Reject any type on the deprecation list.
- Diff required properties. For each eligible type, compare existing markup against the required and recommended property lists below.
- Output the gap report (format under Output), with a Rich Results Test link for live verification.
Eligibility Decision Table
| Page archetype | Eligible rich result types | Source of truth |
|---|---|---|
| Blog post / news / sports article | Article (Article, NewsArticle, BlogPosting) + BreadcrumbList | structured-data/article |
| Product page (ecommerce) | Product snippet, Merchant listing, Review snippet, BreadcrumbList | structured-data/product-snippet |
| Event / concert / webinar page | Event | structured-data/event |
| Recipe page | Recipe (+ ItemList for carousels, HowToStep for instructions) | structured-data/recipe |
| Job listing | JobPosting | structured-data/job-posting |
| Business location page | LocalBusiness | structured-data/local-business |
| Author / user / company profile | ProfilePage | structured-data/profile-page |
| Forum thread / UGC discussion | DiscussionForumPosting (or SocialMediaPosting) + Comment | structured-data/discussion-forum |
| Q&A page (one question, many answers) | QAPage (use instead of DiscussionForumPosting) | structured-data/discussion-forum |
| Page with reviews of OTHER things | Review snippet / AggregateRating | structured-data/review-snippet |
| Video page | VideoObject | structured-data/video |
| Any page with hierarchy | BreadcrumbList | structured-data/breadcrumb |
| Homepage / brand page | Organization (knowledge panel, not a rich result card) | structured-data/organization |
Hard Rules — Deprecated & Restricted Types
Never report these as eligible (consistent with /seo-schema):
- HowTo — rich results removed September 2023 (HowToStep nested inside
Recipe
recipeInstructionsis still fine). - FAQPage — restricted August 2023: ONLY government and healthcare authority sites remain eligible. Everyone else: not eligible.
- SpecialAnnouncement — deprecated July 31, 2025.
- CourseInfo, EstimatedSalary, LearningVideo — retired June 2025.
- ClaimReview — retired from rich results June 2025.
- VehicleListing — retired from rich results June 2025.
- Practice Problem — retired from rich results late 2025.
- Dataset — retired from rich results late 2025.
Also flag self-serving abuse: aggregateRating/review on LocalBusiness or
Organization markup about yourself is not eligible for review snippets —
those properties are only for sites that capture reviews about other entities.
Required vs Recommended Properties (Google-documented)
Article (Article / NewsArticle / BlogPosting)
- Required: none. Google documents only recommended properties.
- Recommended:
author(+author.name,author.url),headline,image(multiple ratios 16x9/4x3/1x1, ≥50K pixels),datePublished,dateModified(ISO 8601 with timezone).
Product (product snippet)
- Required:
name, AND at least one ofreview|aggregateRating|offers. - Recommended: the other two of
review/aggregateRating/offers; withinOffer:price(orpriceSpecification.price),priceCurrency,availability;positiveNotes/negativeNotesfor editorial pros/cons. - Note:
offerswithoutreview/aggregateRatingtriggers a Rich Results Test warning. Per Google's Dec 2025 JS guidance, ship Product/Offer JSON-LD in server-rendered HTML, not JS-injected.
Event
- Required:
name(event title, not venue),startDate(ISO 8601 date+time),location(Placewithlocation.address). - Recommended:
endDate,description,image,eventStatus,location.name,offers(+offers.price,offers.priceCurrency,offers.availability,offers.url,offers.validFrom),organizer,performer,previousStartDate(only withEventRescheduled).
Recipe
- Required:
name,image. - Recommended:
recipeIngredient,recipeInstructions(preferHowToStep),prepTime+cookTime(always paired) ortotalTime,recipeYield(required ifnutrition.caloriespresent),nutrition.calories,author,datePublished,description,keywords,recipeCategory,recipeCuisine,aggregateRating,video.
JobPosting
- Required:
title(job title, not posting title),description(full HTML),datePosted,hiringOrganization,jobLocation(must includeaddressCountry). - Recommended:
baseSalary(employer-provided only),employmentType,validThrough(required if posting expires),identifier,directApply; for 100% remote jobsjobLocationType: TELECOMMUTEis required, plusapplicantLocationRequirementsif location-restricted.
LocalBusiness
- Required:
name,address(PostalAddress). - Recommended:
url,telephone,geo(latitude/longitude, ≥5 decimal places),openingHoursSpecification(opens/closes/dayOfWeek),priceRange(<100 chars),menu+servesCuisine(food businesses),department. (review/aggregateRatingonly for third-party review sites.)
ProfilePage
- Required:
mainEntity(PersonorOrganization) withname. - Recommended:
dateCreated,dateModified,alternateName(handle),description,identifier,image,sameAs,interactionStatistic,agentInteractionStatistic.
DiscussionForumPosting
- Required:
author(+author.name),datePublished, AND one oftext|image|video(content not required when representing a post on another page via externalurl). - Recommended:
headline,url,author.url,interactionStatistic,sharedContent, nestedcomment(eachCommentrequiresauthor+datePublished).
Output
## Rich Result Eligibility Report — <URL>
Detected page archetype: <archetype>
Existing structured data: <types found, format>
### Eligibility
| Rich result type | Eligible? | Markup present? | Verdict |
|---|---|---|---|
| Product snippet | Yes | Partial | Fix gaps |
| FAQ | No (restricted to gov/health, Aug 2023) | Yes | REMOVE |
### Gap Table (per eligible type)
| Property | Status | Required? | Fix |
|---|---|---|---|
| offers.priceCurrency | MISSING | Recommended | Add ISO 4217 code |
### Next Steps
1. <highest-impact fixes, required props first>
2. Validate live: https://search.google.com/test/rich-results
(syntax-only check: https://validator.schema.org/)
3. For generating the missing JSON-LD, use /seo-schema
Always include the Rich Results Test link. Remind the user that valid markup makes a page eligible — Google does not guarantee a rich result will show.
Cross-references
/seo-schema— markup generation, templates, full deprecation list/seo-page— broader single-page SEO review- Full type gallery: https://developers.google.com/search/docs/appearance/structured-data/search-gallery