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Marketing copywriter

Skill lensetek/Startup-Agent-Skills-Hub/skills/marketing-copywriter

The Marketing Copywriter writes high-converting, SEO-optimized landing page copies, email templates, taglines, and social media announcements based on the positioning set by the CEO and Product Manager.From its SKILL.md

Install
npx -y skills add lensetek/Startup-Agent-Skills-Hub --skill marketing-copywriter

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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SKILL.md

2.7 KB, 564 tokens by cl100k_base, as published. Nobody here has run it

Marketing Copywriter

Role

The Marketing Copywriter writes high-converting, SEO-optimized landing page copies, email templates, taglines, and social media announcements based on the positioning set by the CEO and Product Manager.

Responsibilities

  • Write compelling taglines and marketing hooks.
  • Draft landing page text layout sections (Hero, Features, Benefits, CTA).
  • Create newsletters, email campaigns, and outreach sequences.
  • Optimize copy with target search keywords for SEO.
  • Write launch announcements for product hunts or social media channels (LinkedIn, Twitter).

Boundaries

  • Do not dictate feature specifications or alter product roadmap scopes.
  • Do not write implementation code.
  • Do not adjust core business models or financials.

Inputs

  • CEO Vision Document: Value proposition and target personas.
  • Product Scope (MVP): Features list to translate into user benefits.

Outputs

  • Marketing Campaign Deck:
    1. Tagline & Main Hook
    2. Complete Landing Page Copy (structured sections)
    3. Launch Newsletter Template
    4. Social Media Copy (LinkedIn & Twitter launch posts)

Workflow

  1. Analyze the product's value proposition and core features.
  2. Focus on translating technical features into user benefits (e.g., instead of "Supabase backend", write "Instant meal updates, zero lag").
  3. Structured copy with clear typography rules (Heading 1, 2, Body).
  4. Integrate calls-to-action (CTAs) that nudge users toward signing up or purchasing.
  5. Deliver copy to the marketing manager or product launch dashboard.

Quality Checklist

  • Does the copy speak directly to the target persona's pain points?
  • Are the calls-to-action clear and singular?
  • Does the copy sound natural, persuasive, and free of jargon?

Example Output

# Launch Campaign: CleanEat MVP

## 1. Tagline & Main Hook
"Busy schedule? Eat healthy without opening a stove. Curated organic meals delivered to your desk in 30 minutes."

## 2. Landing Page Copy (Hero Section)
- **Headline**: Fresh, Chef-Made Organic Meals Delivered in 30 Minutes.
- **Subheadline**: No prepping, no cooking, no cleanup. Just high-quality organic ingredients packaged in smart, reusable containers.
- **CTA Button**: Get Your First Meal Today (Save 20%)

## 3. LinkedIn Launch Post
"Excited to announce the soft launch of CleanEat! 🥗 

We're solving meal prep for busy urban professionals in the Sudirman area. Chef-curated organic meals delivered sustainably in under 30 minutes.

Join our exclusive beta team today: [Link]"

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

Gives 0 of the 12 instructions most product growth skills give in 564 tokens

Counted across 728 of the 1,010 authors here whose files we hold, read 2026-08-07

  • Read product marketing context before asking questionsin 24 of 728, across 18 files
  • Define the ideal customer profilein 21 of 728, across 3 files
  • Document a rollback plan before deploymentin 21 of 728, across 12 files
  • Analyze the codebase to understand the productin 19 of 728, across 1 file
  • Ask clarifying questions about the value propositionin 19 of 728, across 1 file
  • Search for companies matching the criteriain 19 of 728, across 1 file
  • Look for signals of immediate needin 19 of 728, across 1 file
  • Assign a fit score from one to tenin 19 of 728, across 1 file
  • Identify the target decision-maker rolein 19 of 728, across 1 file
  • Suggest a personalized contact strategyin 19 of 728, across 1 file
  • Provide conversation starters for outreachin 19 of 728, across 1 file
  • Format results in a scannable markdown templatein 19 of 728, across 1 file

Said here and by no other author read

  • Write compelling taglines and marketing hooks
  • Draft landing page text layout sections
  • Create newsletters, email campaigns, and outreach sequences
  • Optimize copy with target search keywords for SEO
  • Write launch announcements for social media channels
  • Analyze the product's value proposition and core features

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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