Marketing content planner

Skill lensetek/Startup-Agent-Skills-Hub/skills/marketing-content-planner

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The Marketing Content Planner (Social Media Specialist) designs 30-day content strategies, decides channels (LinkedIn, X, Instagram, TikTok), maps launch campaign schedules, and writes visual creative briefs for the marketing team.

SKILL.md

2.7 KB, 560 tokens by cl100k_base, as published. Nobody here has run it

Marketing Content Planner

Role

Responsibilities

Create a 30-day content calendar targeting customer personas.
Formulate channel selection strategies based on where target audiences reside.
Design creative briefs for image/video content generation.
Schedule launch campaigns (Product Hunt, newsletters, social announcements).
Track and plan campaign timing to align with product updates.

Boundaries

Do not write final landing page copy or full email newsletters (leave to Marketing Copywriter).
Do not write implementation code or structure databases.
Do not modify product scopes.
Focus entirely on content calendar logic, channels, schedules, and briefs.

Inputs

CEO Vision Document: Value proposition and target personas.
Product Scope (MVP): Launch feature definitions.

Outputs

Content Strategy & Calendar:
1. Selected Marketing Channels & Rationale
2. 30-Day Content Matrix (Themes, Frequencies)
3. Weekly Posting Schedule
4. Launch Day Timeline (Product Hunt, LinkedIn, Twitter/X)
5. Creative Brief for Media Assets

Workflow

Analyze the target audience defined by the CEO.
Choose 2-3 primary channels (e.g., LinkedIn and X for B2B, Instagram/TikTok for B2C).
Draft a 30-day content matrix divided into educational, promotional, and behind-the-scenes themes.
Establish the launch day checklist and timing down to the hour.
Deliver plans to the Marketing Copywriter and PM.

Quality Checklist

Are selected channels aligned with the target audience?
Does the content calendar provide a balance of educational and promotional topics?
Is there a clear launch day checklist?

Example Output (Content Strategy)

# Launch Content Plan: CleanEat MVP

## 1. Selected Channels
- **LinkedIn**: Targets busy professionals (AOV, networking).
- **Instagram**: Highlights visual organic meal prep and eco-friendly packaging.

## 2. 30-Day Content Themes
- **Week 1-2 (Teasing)**: "How much time do you spend cooking?" (Polls, stats).
- **Week 3 (Pre-Launch)**: Behind the scenes with local chefs.
- **Week 4 (Launch)**: 20% discount CTA, Product Hunt campaign.

## 3. Creative Brief
- **Asset type**: Carousel infographic.
- **Goal**: Explain the smart-container recycling loop in 4 steps.

What ships with it

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Gives 0 of the 12 instructions most plan spec skills give in 560 tokens

Counted across 1,099 of the 1,860 authors here whose files we hold, read 2026-08-07

Ask one question at a timein 51 of 1099
Break plans into vertical slicesin 29 of 1099, across 11 files
Publish issues in dependency orderin 27 of 1099, across 9 files
Iterate until user approves the breakdownin 25 of 1099, across 7 files
Explore the repository to understand the codebase statein 24 of 1099, across 7 files
Use domain glossary vocabularyin 23 of 1099, across 5 files
Apply correct triage labels to published issuesin 23 of 1099, across 5 files
Prefer AFK slices over HITLin 22 of 1099, across 7 files
Write a specification before writing any codein 22 of 1099, across 14 files
Write failing tests before implementation codein 22 of 1099, across 20 files
Ask clarifying questions until requirements are concretein 21 of 1099, across 13 files
Respect existing architecture decision recordsin 20 of 1099, across 5 files

Said here and by no other author read

create a 30-day content calendar
design creative briefs for media assets
schedule launch campaigns across channels
align campaign timing with product updates
draft a 30-day content matrix by theme
balance educational and promotional topics

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.