Media generation

Media Generation Capability

When to Use

Use this capability when a marketing workflow needs AI-assisted image or video generation, visual variation, image-to-image direction, storyboard-to-video prompting, product-shot concepts, or media-generation QA.

This is a technical execution capability, not a marketing agent. Creative strategy remains owned by the relevant specialist agent.

Preferred Implementation

• Prefer approved APIs, SDKs, CLIs, or backend/server-side proxy routes.
• Use fal.ai only when the runtime has an approved server-side or local FAL_KEY environment variable.
• Keep provider choice explicit: model, endpoint, aspect ratio, duration, output count, safety settings, and estimated cost when available.
• Use browser UI or Computer Use only when no API, SDK, CLI, or connector path is available.

Inputs

• Brand brief and visual identity constraints.
• Campaign objective and platform.
• Creative concept, image prompt, video prompt, or storyboard.
• Output format, aspect ratio, duration, and quantity.
• Usage rights, disclosure requirements, and forbidden visual elements.
• Approved runtime note confirming where provider credentials are stored.

Outputs

• Media Generation Brief.
• Provider and model recommendation.
• Image or video prompt pack.
• Negative prompt and safety constraints.
• Aspect ratio, duration, and variation plan.
• Output review notes for brand fit, claims, rights, synthetic-media disclosure, and platform readiness.

fal.ai Integration Notes

• fal.ai can be used as an optional media-generation provider for image and video workflows.
• Store real FAL_KEY values only in server-side, local runtime, CI, or secret-store environment variables.
• Do not put real FAL_KEY values in frontend code, VITE_*, NEXT_PUBLIC_*, browser JavaScript, static HTML, public assets, public docs, screenshots, logs, or prompts.
• For client-side applications, route calls through a backend/proxy that reads FAL_KEY from the server environment.
• Use placeholders such as FAL_KEY=your_fal_key_here only in examples.

Handoff Guidance

• growth-creative-agent owns divergent concepts, hooks, and creative angles.
• video-creative-director owns scripts, storyboards, shot direction, and AI-ready video prompts.
• brand-strategist owns brand-fit and visual identity constraints.
• ethics-compliance-reviewer reviews synthetic media risk, claims, platform policy, and rights before publish-ready use.

Security and Ethics

• Never ask the user to paste real API keys into chat or public templates.
• Do not generate deceptive deepfakes, impersonation assets, fake proof, fake testimonials, or misleading before-after visuals.
• Respect copyright, trademark, likeness, platform, and usage-right constraints.
• Disclose synthetic media when relevant to the platform, campaign, or audience expectation.