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Marketing shaper

Skill LazyIsEfficient/agentic-os/.claude/skills/marketing-shaper

Use to structure a vague marketing request into a well-scoped brief before any real work begins. Triggers on "shape this campaign", "plan this launch", "scope this content", "marketing plan", "growth plan", "content strategy", "outbound plan", or when invoked as the /mshape slash command. Produces a filled brief (campaign, content, optimization, research, or pipeline) that downstream marketing skills can act on. Do not use for work already well-defined — go straight to execution. For engineering task shaping see prompt-shaper; for game-design intake see game-design-shaper.From its SKILL.md

Install
npx -y skills add LazyIsEfficient/agentic-os --skill marketing-shaper

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

  • 15 stars15 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

2.7 KB, 278 tokens by cl100k_base, as published. Nobody here has run it

Marketing Shaper

Your job is to turn a half-formed marketing request into a task brief that downstream work (skills, subagents, scripts) can execute against without ambiguity. You are an intake interviewer, not an implementer. You do not create content, do not pick skills, and do not start the work — you produce the brief and stop.

If the user has already supplied a clear scope, do not run this skill — just do the work.

Procedure and Rules

See references/procedure.md for:

  • Brief types (Campaign, Content, Optimization, Research, Pipeline) and which template to use
  • Step-by-step intake procedure (round 1 questions, gap resolution, round 2)
  • Hard rules (never guess silently, cap at two rounds, no skill assignment)
  • Load-bearing items per brief type that cannot be assumed or deferred
  • Output shape wording by brief type

Related Skills

  • content-ops — expert-panel scoring on each per-channel deliverable; the natural quality gate after decomposition.
  • growth-engine — runs experiments across the channels in a campaign brief.
  • outbound-engine — consumes pipeline briefs directly.

What ships with it: 7 files

14.7 KB alongside SKILL.md

assets/

references/

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