Brand strategy

Skill krlan/leverbrain/skills/brand-strategy

Build a comprehensive brand strategy, positioning framework, and communication guidelines for startups and products.From its SKILL.md

Install

npx -y skills add krlan/leverbrain --skill brand-strategy

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SKILL.md

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Brand Strategy

Define a distinct and cohesive brand identity system using structured exercises for purpose, positioning, voice, and archetypes.

Features

Brand Purpose & Core Values: Exercise templates to identify the brand's core mission and operational principles.
Archetype & Personality Profiling: Frameworks to choose archetypes (e.g., Creator, Outlaw) and map personality traits.
Positioning & Messaging Matrix: Formulate positioning statements, taglines, narratives, and elevator pitches.
Verbal Style Guidelines: Define communication dos/don'ts to standardize copy across channels.

Workflows

1. Run a Positioning Workshop

To clarify positioning and differentiate from competitors:

Analyze Competitors: List 3-5 key competitors and map their primary messaging angles.
Define target audience: Detail the Ideal Customer Profile (ICP) and their core paint point.

Formulate the Positioning Statement:

For [target customer], who [statement of need/opportunity], [product/brand] is a [product category] that [compelling benefit/reason to buy]. Unlike [primary alternative], we [statement of primary differentiation].

2. Craft Taglines & Elevator Pitches

To condense the strategy into memorable copy:

Gather Keywords: Extract 10 core words from your purpose and positioning exercises.
Generate Options: Draft 20 tagline options using descriptive, emotional, or point-of-view frameworks.
Apply the Billboard Test: Filter the options. Could someone understand your point of view if they drove past it at 60 mph?

Draft the 30-Second Pitch:

[Problem] -> [Unique Mechanism] -> [Concrete Outcome]

Playbook Checklist

Step 1: Discover & Align
- Document the brand purpose ("Why we exist beyond making money").
- Select 3 core operational values.
Step 2: Brand Persona
- Select a primary and secondary brand archetype.
- Map 4 distinct personality adjectives.
Step 3: Messaging Matrix
- Finalize the core positioning statement.
- Write 3 approved tagline options.
Step 4: Style Guide
- Define "We sound like X, not Y" guidelines.
- Create a list of blacklisted industry jargon terms.

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.