Migration

Skill kostja94/marketing-skills/skills/pages/marketing/migration

When the user wants to create, optimize, or audit migration guides for users switching from competitors. Also use when the user mentions "migration guide," "migrate from X," "switch to [product]," "import from X," or "data migration." For rebrand and redirects, use rebranding-strategy.From its SKILL.md

Install

npx -y skills add kostja94/marketing-skills --skill migration

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

SKILL.md

2.7 KB, 581 tokens by cl100k_base, as published. Nobody here has run it

Pages: Migration

Guides migration pages that help users switch from a competitor to your product. Reduces friction for switchers; often linked from alternatives pages. Common for SaaS, tools, and productivity apps.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, migration capabilities, and source platforms.

Identify:

Source: Which competitor(s) to cover (Notion, Trello, etc.)
Format: Single hub vs. per-competitor pages (/migrate-from-notion)
Migration type: Manual import, automated tool, API
Primary goal: Sign up, start migration, reduce churn risk

Page Structure

Section	Purpose
Headline	"Migrate from [Competitor] to [Product] in Minutes"
Why switch	Brief; link to alternatives for full comparison
What transfers	Data, structure, attachments; what's supported
Steps	Numbered guide; screenshots or video
Troubleshooting	Common issues, support link
CTA	Start migration, try free, contact support

Best Practices

Clarity

Explicit steps: "1. Export from X. 2. Upload to [Product]. 3. Map fields."
Time estimate: "Takes ~10 minutes for most workspaces"
Data scope: What transfers; any limitations

Trust

No competitor bashing: Focus on your product's ease
Support: Offer help; link to docs, chat, email
Success stories: "10,000+ teams migrated from X"

SEO

Intent: Transactional; "migrate from X to Y"
Title: "Migrate from [Competitor] to [Product] | Step-by-Step Guide"
Internal links: Alternatives, features, pricing, docs

Output Format

Headline and intro
Step-by-step migration guide
Data transfer scope
Troubleshooting section
Internal links
SEO metadata

Related Skills

alternatives-page-generator: Link to migration from alternatives
docs-page-generator: Detailed migration docs
landing-page-generator: Migration as conversion page
faq-page-generator: Migration FAQ section

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.